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Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open spouted closure

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GDCS1707PK
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Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open spouted closure

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open spouted closure" uses GlobalData's Pack-Track packaging innova

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Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open spouted closure

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open spouted closure" uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in India by Reckitt Benckiser for Dettol liquid handwash and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a squeezy bottle with an easy-open spouted closure, currently used for a liquid soap product, and considers how the format could cross over into other categories.

Scope

Discusses key features and packaging benefits of Dettol liquid handwash in a squeezy bottle with an easy-open spouted closure.

Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.

Explores how this stylish and easy-to-use means of packaging could be applied to other product categories.

Reasons to buy

Use GlobalData's Seize+Adapt Case Studies to inspire packaging innovation.

Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

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Scope

Table of Contents

Executive summary

What is Seize+Adapt?

The packaging innovation-consumer convenience

How does the innovation align to TrendSights?

Wider opportunities for an easy-open spouted closure

Appendix


List Of Figure


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Companies

Reckitt Benckiser, Dettol

Brand Description
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