Page 123 | November 2018
Page 121 | September 2018
Haircare in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading pla
Haircare in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.
European markets are likely to slow down during the coming years. It is mainly due to price competition among the major market players, growing maturity of products and consolidation of own-label brands by big supermarkets, which are quickly expanding their operations in zones like Eastern Europe.
In Italy, personal care products markets have been more heavily impacted since the financial crisis than any other fast moving consumer goods category. Consumers have changed their shopping habits and will remain cautious even as economies improve.
European Union haircare products manufacturers must adhere to cosmetic safety regulations (EU Regulation 1223/20090), which define the ingredients that are allowed to be used.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Italy
Leading company profiles reveal details of key haircare market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy haircare market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Reasons To Buy
What was the size of the Italy haircare market by value in 2014?
What will be the size of the Italy haircare market in 2019?
What factors are affecting the strength of competition in the Italy haircare market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's haircare market?
Henkel AG and Co. KGaA, L'Oreal S.A., The Procter and Gamble Company, Unilever
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