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Company Profile of Patanjali Ayurved Limited - New Product Pipeline and Brand Image to Drive Company Growth

Region:Asia

Product Code:KR405

Download Sample Report
Published On

July 2016

Total pages

120

About the Report

The report titled "Company Profile of Patanjali Ayurved Limited - New Product Pipeline and Brand Image to Drive Company Growth" provides a comprehensive analysis regarding the performance of the company and its FMCG products in India. The report covers aspects such as the market size on the basis of revenue generated from the sale of FMCG's under various product categories. The revenues of the company has been segmented based on various product categories including nutrition and supplements, groceries, personal care, home care, ayurvedic medicines and books and media. The revenues of the company have also been segmented on the basis of regional sales and distribution channel. The publication also covers the value chain, working model, consumer profile and pricing analysis of Patanjali products. In addition to this, a comparative analysis of best selling Patanjali products including honey, toothpaste, face wash, instant noodles, biscuit and cookies and hair oil with other FMCG companies has been showcased in order to understand the market share. The financial performance of the company, balance sheet, P&L statement along with the expected future performance of the company has also been showcased in the report. This report will help industry consultants, FMCG manufacturers, dealers, retail chains, potential entrants into the FMCG segment and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future. 
Outline
Patanjali Ayurved Kendra Ltd was founded by Swami Ramdev and Acharya Balakrishna on September 27th, 2007. It started its operation in Katmandu, Nepal to provide holistic, natural and effective ayurvedic treatment. Patanjali Ayurved Limited (PAL) has three manufacturing units at Haridwar, Uttarakhand with its registered office in New Delhi. The initial project of Ramdev was his Patanjali Yogpeeth and since its inauguration in 2006, it has been labeled as one of the largest centers for research on yoga and ayurveda in the world. 
Manufacturing Facility and Production
The central government and Patanjali had invested INR ~million and INR ~ million respectively, in the Food and Herbal Park at Haridwar. It has been estimated that ~ individuals will get direct employment and two lakh people will benefit indirectly from the park. The park will produce agricultural products, products related to nature and products related to herbs and plants. The food park has the current capacity to produce ~ tons per month of food and supplements, ~` tons per month of juices and candies, ~ tons per month of cosmetics and herbal products. It requires 1.72 lakh metric tons per year of raw material as an input. As part of the company's future strategy to increase supply and target a larger customer base, PAL plans to set up manufacturing units in each state with an investment of INR 500 million to INR 1,000 million.
Competitive Scenario
In the FMCG market, the Q4 results for FY'2015-2016 indicate that sales volume is not growing as rapidly as expected. The growth margins have diminished and have taken a toll on all major companies. HUL's revenue growth has been consistently falling in the past seven quarters from ~% in quarter ending June 2014 to ~% in quarter ending December 2015. During the same period, ITC's FMCG business has fallen from ~% to ~% in terms of revenue growth. PAL's competitors have received its entry in good health as they believe that the revival of their ‘herbal trend' could help them reap higher profits from increasing sales in this segment. Emami had recently acquired Kesh King (medical hair oil brand) and was about to take over Indulekha (hair oil), before losing out to HUL in the bidding. HUL has also revived its Ayush portfolio of brands apart from getting back into the herbal hair oil category. 
Market for Patanjali Products
PAL, which started as a small pharmacy, has expanded to sell the full range of consumer categories, from edible oils, biscuits and noodles to toothpaste, hair, skin care products and groceries. The revenue from the sale of PAL products increased from INR ~ million in FY'2010 to INR ~ million in FY'2015, achieving a CAGR of 65.7% during the same period. 
Personal Care segment contributed the highest to PAL's revenue (~), amounting to INR ~ million in FY'2015. Nutrition and supplements came in second with a percentage of ~% and added INR ~ million to PAL's overall revenue. PAL's budding grocery segment accounted for a share of ~% of total revenue, amounting to INR ~ million in FY'2015. Home care (~%), Ayurvedic medicines (~%) and Health Care (~%) contributed INR ~ million, INR ~million and INR ~ respectively, to the overall revenues of the company. The sale of books, CD's, Mp3, DVD's and VCD's are classified under the ‘others' category and accounted for ~% of PAL's overall revenue, amounting to INR ~ million in FY'2015. 
Expected Future Performance of Patanjali Products
The growing demand for organic products and rising health concerns have caused individuals to prefer detergents, soap and hand wash without any added chemicals. Future estimates indicate the growth in this category, however, it has been forecasted that toiletries will contribute ~% to Patanjali's overall revenue. Hair oil and Patajali's shampoo are expected to boost the revenues generated from the hair care segment and is projected to contribute ~% to Patanjali's overall revenue. Majority of revenue generated by the hair care segment comes from the northern region of the country. The rising demand for herbal and organic products will see an augmenting demand for Patanjali's toothpaste in the future, especially from the rural market and this is expected to boost revenues of this segment to INR ~ million by FY'2020. On the assumption that Patanjali will manufacture and sell new lines of body lotion and face wash, targeting men and children will help further boost the contribution of the body care segment to Patanjali's overall revenue with a share of ~% by FY'2020. 
Key Topics Covered in the Report:
  • Company Overview of Patanjali Ayurved Limited, Manufacturing Facilities and Product Lines, Franchise and Competition
  • Value Chain Analysis and Working Model for Patanjali's FMCG's and Ayurvedic Medicines, FY'2015
  • Financial and Operating Performance and Market Size of Patanjali Ayurved Limited, FY'2010-FY'2015
  • Patanjali Revenue Segmentation by Product Category, including Nutrition and Supplements, Groceries and Personal Care, FY'2015 and FY'2020
  • Patanjali Revenue Segmentation on the basis of Regional Sales, FY'2015
  • Patanjali Revenue Segmentation on the basis of Distribution Channel (Company owned website, Third-party websites and Offline stores) FY'2016
  • Patanjali Product Range Split on the basis of Price, FY'2016
  • Consumer Profile for Products of Patanjali Ayurved Limited on the basis of Gender and Age Group, FY'2015
  • Market Size of FMCG's including Honey, Toothpaste, Face Wash, Instant Noodles, Biscuit and Cookies and Hair Oil, on the basis of Sales Revenue, FY'2010-FY'2015
  • Market Share and 4P's Analysis of Patanjali Products and its Competitors in Honey, Toothpaste, Face Wash, Instant Noodles, Biscuit and Cookies and Hair Oil market.
  • Pricing Analysis of Patanjali Products with other FMCG Manufacturers, FY'2016
  • Competitive Landscape of Patanjali Online Sales, FY'2016
  • Financial Performance for Patanjali Ayurved Limited, including Balance Sheet and P&L Statements, FY'2013-FY'2015
  • Analysis of Patanjali's Food and Herbal Park (Manufacturing Facility) in Hardiwar
  • Expected Financial Performance of Patanjali Ayurved Limited including Business Plans and Future Strategies, FY'2016-FY'2020

Products

Cow Ghee, Honey, Fruit Juice, Chyawanprash, Health Drinks, Badam Pak, Biscuits and Cookies, Candy, Spices, Mustard Oil, Noodles, Herbal Tea, Sugar, Toiletries, Hair Care, Dental Care, Body and Skin Care, Eye Care, Face Wash

Companies

Dabur, Kashmir Apiaries, Apis Group, Colgate-Palmolive, HUL, P&G, Himalaya Drug Company, Johnson and Johnson, Zydus Wellness, Nestle, ITC, Nissan, Capital Foods, Parle, Britannia, Kraft Foods, Surya Food and Agro Ltd, Marico, Emami, Bajaj

Table of Contents

1. Executive Summary
Outline
Manufacturing Facility and Production
Eligibility for Patanjali Franchise
Competitive Scenario for Patanjali
Market for Patanjali Products
Regional Concentration of Patanjali Products
Market Share of Patanjali Products in the FMCG Segment
Patanjali Food and Herbal Park
Future Scenario for Patanjali Products in the FMCG Segment
Analyst Recommendations
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
Limitations
3. Company Overview of Patanjali Ayurved Limited
Genesis
Sub-Business Units
Outline
Manufacturing Facility and Product Lines
Franchise
PAL Vs Competitors
4. Value Chain Analysis for Patanjali Ayurved Limited
4.1. Working Model for PAL, FY'2015
4.2. Value Chain Model for PAL, FY'2015
4.2.1. FMCG
4.2.2. Ayurvedic Medicines
5. Financial and Operating Performance For Patanjali Ayurved Ltd. (PAL)
5.1. Patanjali Revenues, FY'2010-FY'2015
5.2. Patanjali Revenue Segmentation by Product Category, FY'2015
5.2.1. Patanjali Revenue Segmentation by Personal Care Products, FY'2015
5.2.2. Patanjali Revenue Segmentation by Nutrition and Supplements Products, FY'2015
5.2.3. Patanjali Revenue Segmentation by Grocery Products, FY'2015
5.3. Patanjali Revenue Segmentation by Regional Sales, FY'2015
5.4. Patanjali Revenue Segmentation by Distribution Channel (Company Owned Website, Third Party Online Websites and Offline Stores), FY'2016
5.5. Patanjali Product Range Split on the Basis of Price, FY'2016
6. Consumer Profile for Patanjali Ayurved Limited
6.1. Why Do Target Group Prefer Patanjali Products
6.2. Target Group by Age and Gender, FY'2015
7. Best Selling Products for Patanjali
7.1. Patanjali Honey
7.1.1. Honey Market Size on the Basis of Revenue, FY'2010-2015
7.1.2. Market Share of Patanjali Honey in the overall Honey market, FY'2015
7.1.3. 4Ps Analysis for Honey Market
7.2. Patanjali Toothpaste
7.2.1. Toothpaste Market Size on the Basis of Revenue, FY'2010-2015
7.2.2. Market Share of Patanjali Toothpaste in the overall Toothpaste Market, FY'2015
7.2.3. 4P Analysis for Face Wash Market
7.3. Patanjali Face Wash
7.3.1. Face Wash Market Size on the Basis of Revenue, FY'2010-2015
7.3.2. Market Share of Patanjali Face Wash in the overall Face Wash Market, FY'2015
7.3.3. 4P Analysis for Face Wash Market
7.4. Patanjali Instant Noodles
7.4.1. Instant Noodle Market Size on the Basis of Revenue, FY'2010-FY'2016
7.4.2. Market Share of Patanjali in overall Instant Noodle Market, FY'2016
7.4.3. 4P Analysis for Instant Noodles Market
7.5. Patanjali Biscuit and Cookies
7.5.1. Biscuit and Cookies Market Size on the Basis of Revenue, FY'2010-2015
7.5.2. Market Share of Patanjali Biscuits and Cookies in the overall Biscuit Market, FY'2015
7.5.3. 4P Analysis for Biscuit and Cookies Market
7.6. Patanjali Hair Oil
7.6.1. Hair Oil Market Size in India on the Basis of Revenues, FY'2010-2015
7.6.2. Market Share of Patanjali Hair Oil in the overall Hair Oil Market, FY'2015
7.6.3. 4P Analysis for Hair Oil Market
8. Pricing Analysis for Patanjali Products with Other FMCG Players
9. Competitive Landscape for Patanjali Online Sales, FY'2016
10. Financial Performance of Patanjali Ayurved Limited
10.1. Profit & Loss and Balance Sheet, FY'2013-FY'2014
10.2. Profit & Loss Statement and Balance Sheet, FY'2015
11. Patanjali Food and Herbal Park Limited (PFHPL), Haridwar
Outline
Primary Processing Centre (PPC)
Central Processing Centre (CPC)
Enabling Machinery
12. Expected financial Performance of Patanjali Ayurved Limited, FY'2016-FY'2020
12.1. By Revenues, FY'2016-FY'2020
12.2. Patanjali Market Segmentation Product Category, FY'2020
12.3. Business Plans and Future Strategies for Patanjali
13. Analyst Recommendations
13.1. Patanjali Ayurved Limited
13.2. Other FMCG Companies
Disclaimer
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