India Oral Care Industry Outlook to 2018

Driven by Premiumization of Toothpaste and Mouthwashes

Region:Asia

Product Code:KR120

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Published On

January 2014

Total pages

126 Table of Content

Market Overview
Scope Of The Report
Product covered
Table Of Content
Research Methodology
FAQs

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About the Report

The industry research publication titled 'India Oral Care Industry Outlook to 2018 - Driven by Premiumization of Toothpaste and Mouthwashes' presents a comprehensive analysis of market size by value of oral care products in India. The report entails the market share analysis and company profiles of major players in the toothpaste, toothbrush, mouthwash and other oral care products market. The future analysis and segmentation of oral care products (toothpaste, toothpowder, toothbrush, mouthwash, dental floss and oral care chewing gum) have also been discussed.

Indian oral care industry, over the last few years, has been one of the fast growing FMCG sectors. The oral care industry is segmented into five categories which include toothpaste, toothbrush, toothpowder, mouthwashes; others oral care products such as dental flosses and oral care chewing gum. The overall market for Indian oral care products has grown at CAGR of 14.4% during FY'2008-FY'2013. The growth in the industry is driven by rising disposable income, change in consumer lifestyle, entry of international players in the market and introduction of new product categories in toothpaste, toothbrush and mouthwashes. On the account of these factors, the oral care industry witnessed revenue worth INR ~ million in FY'2013, which increased from INR ~ million in FY'2008.

The oral care industry in India has been largely dominated by the toothpaste segment, which contributed around ~% share in the overall revenue of the industry in FY'2013. Toothbrush is the second largest oral care products segment in the industry after toothpaste and majorly including products such as manual and electric toothbrushes. The share of toothbrushes in the total oral care market reported ~% in FY'2013. The toothbrush market in the country has grown at a CAGR of ~% during the period FY'2008-FY'2013. Colgate India has maintained its strong presence in the domestic toothbrush market for past many decades with a maximum share of ~% in FY'2013.

Toothpowder category, on the other hand has demurred in the industry and in FY'2013. The decline in the toothpowder market revenue was mainly due to change in the consumer tastes and preferences towards easy to use oral care products in the market. Further, the mouthwashes segment has showcased high growth expansion in the Indian market. At present, the penetration percentage of mouthwashes is also in the single digit. The major players in the mouthwashes market are focusing on advance oral problem solution for the consumer in the market. For instance, Sensitive mouthwashes are offered by Colgate Palmolive India to address sensitive teeth.

The long term growth potential of the industry remains optimistic of oral care products. Increasing disposable earnings, growing lower and upper middle class, incline in the population demography, rising oral awareness, convenient oral care products, growing distribution chain and logistics storage, increasing toothpaste penetration, development in oral care solution segments and others are some of the factors expected to drive the industry's growth in the next five years.

The overall oral care industry in India is expected to grow significantly at a CAGR of 13.9% in the forecasted period of FY'2014-FY'2018. The oral care market in India is estimated to witness revenue worth INR ~ million by FY'2018 which will grow from INR ~ million in FY'2013.

KEY TOPICS COVERED IN THE REPORT

- Introduction and market size of India oral care industry in terms of value in the last five years, FY'2008-FY'2013

- Export and import market for oral care products

- Oral Care market segmentation by toothpaste, toothbrush, toothpowder, mouthwashes and others oral care products

- India oral care industry value chain

- Trends and developments in the oral care market in India

- Major oral associations, government policy and regulations in the India oral care industry

- Company profiles of the major players operating in the oral care industry (Colgate Palmolive India, Hindustan Unilever, Dabur, Procter & Gamble Gillette India)

- Market share of the major players in Indian oral care industry FY'2013

- Market share of the major players in toothpaste, toothbrush, toothpowder, mouthwashes and others oral care products market, FY'2013

- Future outlook and projections of the oral care industry of India and by segmentation in terms of value in the next five years, FY'2014-FY'2018

- Macro-economic factors of India oral care industry

Products

toothpaste, toothpowder, toothbrush, mouthwash, dental floss and oral care chewing gum, oral care, Dental Creams, Max fresh, sensitive, Mass, Popular

Companies

Colgate Palmolive India, Hindustan Unilever, Dabur, Procter & Gamble, Gillette India, Sensodyne

1. India Oral Care Industry Introduction

2. India Oral Care Industry Value Chain

3. India Oral Care Industry Market Size by Revenue, FY'2008-FY'2013

4. Export and Import of Oral Care Products in India, FY'2008-FY'2013

4.1. Export of Oral Care Products in India, FY'2008-FY'2013

4.2. Import of Oral Care Products in India, FY'2008-FY'2013

5. India Oral Care Industry Segmentation, FY'2008-FY'2013

5.1. By Product Categories, FY'2008-FY'2013

5.2. India Toothpaste Market Introduction

5.2.1. India Toothpaste Market Size by Revenue, FY'2008-FY'2013

5.2.2. India Toothpaste Market Segmentation, FY'2012- FY'2013

5.2.2.1. By Price Categories, FY'2012-FY'2013

5.2.2.2. By Product Categories, FY'2013

5.2.3. Market Share of Major Players in India Toothpaste Market, FY'2013

5.2.4. Popular Brands of Toothpaste in India: By Selling Price

5.3. India Toothbrush Market Introduction

5.3.1. India Toothbrush Market Size by Revenue, FY'2008-FY'2013

5.3.2. India Toothbrush Market Segmentation, FY'2013

5.3.2.1. By Product Categories, FY'2013

5.3.2.2. By Adults and Kids Toothbrushes Type, FY'2013

5.3.3. Market Share of Major Players in India Toothbrush Market, FY'2013

5.3.4. Popular Brands of Toothbrush in India: By Selling Price

5.4. India Toothpowder Market Introduction

5.4.1. India Toothpowder Market Size by Revenue, FY'2008-FY'2013

5.4.2. India Toothpowder Market Segmentation, FY'2013

5.4.2.1. By Types of Toothpowder: White and Colored Toothpowder, FY'2013

5.4.3. Market Share of Major Players in India Toothpowder Market, FY'2013

5.4.4. Popular Brands of Toothpowder in India: By Selling Price

5.5. India Mouthwash Market Introduction

5.5.1. India Mouthwash Market Size by Revenue, FY'2008-FY'2013

5.5.2. Market Share of Major Players in India Mouthwash Market, FY'2013

5.5.3. Popular Brands of Mouthwashes in India: By Selling Price

5.6. Others (Oral Gum and Dental floss) Market Introduction

5.6.1. Others (Oral Gum and Dental floss) Market Size By Revenue, FY'2008- FY'2013

5.6.2. Market Share of Major Players in Others (Oral Chewing Gum and dental Flosses) Market, FY'2013

5.6.3. Popular Brands of Oral Care Chewing Gum and Dental Floss in India; By Selling Price

6. India Oral Care Industry: Trends and Developments

Focus on Rural Penetration

Advent of Advanced Oral Care Products

Increasing Focus on Health

Steady demand for Toothpowder from Rural Areas

7. Government Policy and Regulations on Oral Care in India

7.1. National Oral Health Policy

7.2. Government Regulations

8. Oral Care Industry: Major Associations

9. Market Share of the Major Players in Oral Care Industry in India, FY'2013

10. Company Profiles of Major Players in India Oral Care Industry

10.1. Colgate Palmolive India

10.1.1. Company Overview

10.1.2. Business Strategy

Focus on Innovative Products

Strengthen Distribution and Visibility

Building Brand with Awareness Programs

Focus on Celebrity Endorsements

10.1.3. Financial Performance, FY'2008-FY'2013

10.2. Hindustan Unilever Limited

10.2.1. Company Overview

10.2.2. Business Strategy

10.2.3. Financial Performance, FY'2008-FY'2013

10.3. Dabur India

10.3.1. Company Overview

10.3.2. Business Strategy

10.3.3. Financial Performance, FY'2008-FY'2013

10.4. Procter & Gamble Gillette India Limited

10.4.1. Company Overview

10.4.2. Business Strategy

10.4.3. Financial Performance, FY'2008-FY'2013

11. Oral Care Industry Future Outlook and Projections, FY'2014-FY'2018

11.1. By Products Categories, FY'2014-FY'2018

11.1.1. India Toothpaste Market Future Outlook and Projections, FY'2014-FY'2018

11.1.2. India Toothbrush Market Future Outlook and Projections, FY'2014-FY'2018

11.1.3. India Toothpowder Market Future Outlook and Projections, FY'2014-FY'2018

11.1.4. India Mouthwash Market Future Outlook and Projections, FY'2014-FY'2018

11.1.5. India Others (Oral Gum and Dental floss) Market Future Outlook and Projection, FY'2014-FY'2018

11.2. Cause and Effect Relationship between Industry Factors and India Oral Care Market

12. India Oral Care Market Macro-Economic Factors

12.1. Population in India, 2008-2018

12.2. Consumer Expenditure on Medical Care and Health Services, FY'2008-FY'2018

12.3. Personal Disposable Income, FY'2008- FY'2018

12.4. Government spending on Health Care, FY'2008-FY'2018

13. Appendix

13.1. Market Definition

13.2. Abbreviations

13.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

13.4. Disclaimer

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