New Delhi: 16/1/2012- The market for organic food and beverages in Europe is the largest worldwide accounting for almost half of the global sales of organically grown products. It is considered to be the fastest developing and highly competitive market gauged through the large number of companies engaging into the organic food supply chain over the past years. Increased competition, food scarcity and new consumer trends have been the key challenges facing the organic food and beverages industry in Europe. Organic products have been gradually inculcated in the supermarkets, hypermarkets, convenience stores and discount stores in Europe in the last two decades showcasing a strong presence across the entire region.
The market for organic food and beverages in Europe is majorly segmented into Germany, France, the UK and Italy, Switzerland, Spain and Austria. Germany is the largest market for organic food and beverages in the region, followed by France, the UK and Italy. With the retail competition stepping in, the supply of all types of organic products in the market has been tightened. The organic foods in Europe have also making inroads in supermarkets and drugstores. In the UK, the production of organic foods has not kept pace with the demand, causing an influx of imports.
According to the research report “Europe Organic Food and Beverages Industry Outlook to 2016 - Strategic Alliances Driving the Industry Growth” by Ken Research, the Europe organic food and beverages market would grow at a reasonable CAGR rate thus reaching USD 42.3 billion by 2016 due to escalating consumer interest in organically grown foods leading to new market opportunities.
“The growing industry confidence is leading to outbreak of mergers, acquisitions and investments. It is anticipated that that the organic food and beverages sector in Europe will face unique opportunities in next few years in terms of improved legislation on the organic products and increasing initiatives of the government to encourage the organic consumption by creating health and environmental awareness. Furthermore, the region is looking up for the scientific advice, regulatory support and international corporations in order to develop and introduce new organic products in the market” according to the Research Analyst, Ken Research.
The report “Europe Organic Food and Beverages Industry Outlook to 2016- Strategic Alliances Driving the Industry Growth” provides detailed overview on the organic food and beverages market in Europe. This report helps reader to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, organic food producing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
For more information on the industry research report please refer to the below mentioned link: