New Delhi: 16/1/2012- The organic food and beverages industry in North America is one of the major industries in the region. Outpacing the European market, North America has emerged as the largest market for organic food and beverages in the world in the last few years. The North America organic food and beverages industry has undergone several structural changes in the past decade with the establishment of USDA organic food standards which has led to an increased consumer awareness of organic foods and provides the assurance regarding the quality of the products offered. Along with this, the primary driver of increased consumption of organic food is the health concern since the consumers prefer foods that do not contain synthetic pesticides and fertilizers.
North America has encountered several mergers and acquisitions in the organic food and beverages industry leading to the consolidation of the industry over the past decade. Large scale firms have emerged at every level of supply chain in the market thereby leading to various small companies shifting the focus towards the niche segments.
The organic food and beverages market in North America is dominated by the US and Canada. The US veterinary organic food market is one of the predominant markets in the organic food and beverages industry in the region. Canada has gradually emerged as a chief market for organic food and beverages in North America in the last few years. The introduction of national standards on organic agricultural production and handling has created a significant positive impact on the development of the organic food and beverages industry in the US throughout the value chain, from farmers to the final consumer as there was increased focus on organic products in the country within the industry and the consumers.
According to the research report “North America Organic Food and Beverages Industry Outlook to 2016- Growth Opportunities in the US Organic Farming” by Ken Research, the North America organic food and beverages market would grow at a reasonable CAGR rate thus reaching USD 52 billion by 2016 due to escalating consumer interest in organically grown foods leading to new market opportunities.
Increasing consumer concern over the purity and safety of food and environmental concerns will be the probable reasons for increasing the consumption of organic food products in the coming years .The growth of the industry in the country will be led by factors such as heightened awareness of the role that healthy eating plays in long term wellness
The report provides detailed overview on the organic food and beverages market in North America which helps the reader to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, organic food producing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
For more information on the industry research report please refer to the below mentioned link: