The US automotive interior market is a dynamic sector within the broader automotive industry, encompassing the design, materials, and technologies used to create the interior environment of vehicles. In recent years, there has been a notable shift in consumer preferences towards more sophisticated, technologically advanced, and comfortable interiors. This has led to increased demand for features such as touchscreen infotainment systems, advanced driver assistance systems, premium upholstery materials, customizable ambient lighting, and ergonomic seating arrangements.
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