Region:Global
Author(s):Shivani Mehra
Product Code:KROD4164
By Product Type: The global electric blanket market is segmented by product type into under blankets, over blankets, and heated mattress pads. Recently, under blankets hold a dominant market share due to their compact and energy-efficient design. Their ease of use and convenience in colder regions, especially during winter months, have made them highly popular among consumers. Furthermore, under blankets are preferred in the healthcare sector for their therapeutic benefits, offering a controlled heating solution for elderly and bedridden patients.
By Region: The regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America is the leading region, driven by cold weather conditions, high consumer spending, and a growing demand for energy-efficient products. Europe follows closely, with a strong emphasis on sustainability and eco-friendly products. Asia-Pacific is emerging as a lucrative market due to increasing disposable incomes and the rising popularity of electric blankets in countries like China and Japan.
The global electric blanket market is highly competitive, with both global and regional players actively vying for market share. Major players focus on technological advancements, such as IoT-enabled electric blankets, and expanding their product lines to cater to a broader consumer base. Furthermore, partnerships with retailers and aggressive marketing strategies contribute to their market dominance.
Company Name |
Year Established |
Headquarters |
Product Range |
Technological Innovation |
R&D Spending |
Number of Employees |
Global Reach |
Strategic Partnerships |
Sunbeam Products, Inc. |
1910 |
Boca Raton, USA |
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Biddeford Blankets LLC |
1946 |
Biddeford, USA |
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Beurer GmbH |
1919 |
Ulm, Germany |
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Perfect Fit Industries, LLC |
1932 |
Charlotte, USA |
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Shanghai Xiaoyang Household Electrical Appliance Co. Ltd. |
1998 |
Shanghai, China |
Market Challenges
The global electric blanket market is expected to experience substantial growth over the next five years, driven by continuous advancements in heating technology, increased demand for smart home products, and the adoption of energy-efficient solutions. Furthermore, government initiatives promoting energy conservation and the rising popularity of sustainable products are likely to foster the market's expansion. The healthcare sector is also expected to contribute significantly to the growth of the market, as electric blankets are increasingly being used for therapeutic applications.
Market Opportunities:
By Product Type |
Under Blanket Over Blanket Heated Mattress Pad |
By Application |
Residential Commercial (Hotels, Hospitals, Nursing Homes) Healthcare (Therapeutic Use, Elderly Care) |
By Material Type |
Polyester Acrylic Cotton Blend |
By Distribution Channel |
Online Offline (Retail Stores, Supermarkets) |
By Region |
North America Europe Asia-Pacific Latin America Middle East and Africa |
The initial step involves mapping all key stakeholders within the global electric blanket market ecosystem. Extensive desk research was conducted using secondary and proprietary databases to gather comprehensive market-level data. Critical variables such as product adoption rates, consumer preferences, and market dynamics were identified and analyzed.
In this phase, we compiled and analyzed historical data for the electric blanket market, including revenue generation, product penetration, and regional demand patterns. We also examined market share by product type, application, and region to ensure the accuracy of the revenue estimates.
We developed market hypotheses, which were validated through interviews with industry experts representing key electric blanket manufacturers. This provided valuable operational and financial insights, allowing us to refine and corroborate our market analysis.
The final phase included direct engagement with electric blanket manufacturers to acquire detailed insights into product segments, sales performance, and consumer preferences. This validated the statistical findings and ensured a comprehensive analysis of the global electric blanket market.
The global electric blanket market is valued at USD 1.10billion, driven by increasing demand for energy-efficient heating solutions and technological advancements in the product.
Key drivers include the rising adoption of electric blankets in cold climates, advancements in smart home technology, and growing use in healthcare for therapeutic purposes.
Major players include Sunbeam Products, Biddeford Blankets, Beurer GmbH, Perfect Fit Industries, and Shanghai Xiaoyang Household Electrical Appliance Co.
Challenges include safety concerns related to overheating and electrical failures, the high cost of advanced electric blankets, and consumer reluctance in adopting smart electric products.
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