Uncover Your Customer’s
True
10+ Years Expertise || Trusted by fortune 500 || Global network
"Your most unhappy customers are your greatest source of learning"
Understanding the delicate balance between cost and benefit is key to unlock customer satisfaction. We help you identify the right strategy for your business.
Every customer weighs the benefits they receive from a product or service against the cost. The outcome is the net perceived value - the value gained or lost from the customer's perspective. This is the most crucial factor in their decision-making process.
Customers aren't simply rational decision-makers, emotional factors like trust and convenience can weigh just as heavy as cost.
Customers perceive higher value when they feel they’re receiving more than just a product—when their experience is seamless, their needs are anticipated, and their time and effort are respected. This creates a connection that goes beyond functionality, making your offering truly stand out.
Customers consider more than just the upfront price when evaluating a purchase—they assess the overall value relative to what they’re giving up. By simplifying processes, providing clarity, and ensuring peace of mind, businesses can reduce these perceived costs, making the decision to choose their offering easier and more compelling.
Book a FREE consultation to see how our survey can find simple, effective ways to understand your audience and get results.
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We start by custom-designing surveys that reflect your brand’s goals, values, and customer needs. This ensures we capture insights that uncover your customers’ core needs, desires, and pain points.
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We start by custom-designing surveys that reflect your brand’s goals, values, and customer needs. This ensures we capture insights that uncover your customers’ core needs, desires, and pain points.
Schedule your personalized consultation today to turn insights into impact
We don’t just collect data — we uncover what your customers truly need, giving you insights, you can act on.
Every survey is designed from scratch, ensuring every question uncovers insights specific to your business challenges.
With 10+ years of Hands-on experience and hundreds of successful projects, we've perfected our approach to delivery precise insights that help you achieve real results.
With a track record of conducting surveys in more than 30 countries, we offer a truly global perspective for your business needs.
We use State-of-the-Art analytical techniques & tools to turn raw data into clear, actionable strategies.
Our bilingual teams ensure you get accurate insights by capturing the voice of your audience in their native language.
Flexible solutions that deliver consistent quality, whether for niche markets or large-scale projects.
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“The insights from Ken Research helped us understand customer expectations and challenges. Their structured feedback guided us in refining our approach for better engagement.”
Head of Customer Experience | Nexa Solutions
“Ken Research provided valuable business insights in Qatar. Their structured reports and efficient survey execution supported us in making informed strategic decisions.”
General manager | Prudent Engineering and Services Co. W.L.L.
“The insights from Ken Research helped us understand customer expectations and challenges. Their structured feedback guided us in refining our approach for better engagement.”
Head of Customer Experience | Nexa Solutions
“Ken Research provided valuable business insights in Qatar. Their structured reports and efficient survey execution supported us in making informed strategic decisions.”
General manager | Prudent Engineering and Services Co. W.L.L.
“The insights from Ken Research helped us understand customer expectations and challenges. Their structured feedback guided us in refining our approach for better engagement.”
Head of Customer Experience | Nexa Solutions
“Ken Research provided valuable business insights in Qatar. Their structured reports and efficient survey execution supported us in making informed strategic decisions.”
General manager | Prudent Engineering and Services Co. W.L.L.
Do you need some help with something or do you have questions on some features? Contact Us
The CNDP Survey is a comprehensive solution designed to uncover customer needs, desires, and pain points. It provides actionable insights to help you transform your business strategy.
The CNDP Survey follows a 7-step approach: Aligning with your goals, targeting the right audience, maximizing reach and engagement, identifying critical gaps, benchmarking against competitors, visualizing insights, and providing a 'Next' consultation.
You can expect insights into customer needs, desires, and pain points. The survey also provides competitive benchmarking and actionable recommendations to improve your business strategy.
The timeline can vary depending on the scope and methodologies but generally ranges from a few weeks to a couple of months from planning to the delivery of final insights.
Ken Survey uses rigorous data validation techniques and advanced analytics to ensure the accuracy and reliability of the data collected. Our team of experts ensures that the data is analyzed and interpreted correctly.
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