Brand Perception Survey
Understand Your
Brand’s Perception
10+ Years Expertise || Trusted by fortune 500 || Global network
About Ken Survey
Easily create customizable surveys, analyze responses in real-time, and receive actionable strategies with Ken Survey.
Successful Surveys
0+
Data Accuracy
0+
Data Points Analyzed
1M+
Survey Respondents Engaged
0+
Client Retention
0+
Hours of Research Conducted Annually
0+
What we solve?
Actions to take Reputation Reset: Rebuild trust and transform public perception.
Negative Brand Image
Negative Brand Image
The brand suffers from poor public perception due to negative publicity and subpar customer service.
What We Do:
We deploy perception surveys and reputation management strategies to improve public relations and customer service.
Declining Customer Loyalty
Declining Customer Loyalty
Customers are increasingly disengaging and showing less loyalty, impacting long-term revenue and business stability.
What We Do:
We conduct detailed loyalty surveys and analysis to develop targeted strategies that enhance customer engagement and satisfaction.
Market Positioning Confusion
Market Positioning Confusion
The brand’s market position is unclear to customers, causing confusion and lost market share.
What We Do:
We implement market analysis surveys to clarify your brand's positioning and refine marketing strategies accordingly.
Unfamiliarity with Target Demographics
Unfamiliarity with Target Demographics
Lack of insight into the characteristics and preferences of the target audience.
What We Do:
We use demographic surveys to gain a deep understanding of target markets, helping tailor your products and marketing efforts.
Ineffective Advertising
Ineffective Advertising
Advertising efforts fail to resonate with the target audience, wasting resources and potential opportunities.
What We Do:
We assess advertising impact through feedback surveys to refine messaging and improve the effectiveness of media strategies.
Poor Customer Engagement
Poor Customer Engagement
Customer interaction and engagement are lower than expected, affecting overall satisfaction and loyalty.
What We Do:
We conduct engagement surveys to analyze and improve how customers interact with your brand across various touchpoints.
Competitor Advantages Overlooked
Competitor Advantages Overlooked
Lack of awareness of what competitors do better leads to missed opportunities to innovate or compete effectively.
What We Do:
We carry out competitive analysis surveys to identify and advise on leveraging competitive advantages or countering competitor strategies.
Unclear Customer Needs and Expectations
Unclear Customer Needs and Expectations
Difficulty in understanding what customers truly expect from the brand, leading to mismatched services or products.
What We Do:
We gather direct customer insights through surveys to align your services and products with actual customer expectations.
Difficulty Measuring Marketing ROI
Difficulty Measuring Marketing ROI
Challenges in quantifying the return on investment of marketing campaigns, making it hard to justify or optimize spends.
What We Do:
We use customer response surveys to track and enhance the effectiveness of marketing campaigns, providing actionable insights for optimizing ROI.
New Product Launch Acceptance
New Product Launch Acceptance
New products struggle to gain acceptance, risking the success of launches and future investments.
What We Do:
We conduct pre- and post-launch surveys to measure market reception and readiness, advising on necessary adjustments for successful product launches.
How we solve?
I M P A C T Framework
A Step-by-Step Approach
The IMPACT Framework outlines the process of transforming brand perception into actionable insights and strategies.
Identify Your Brand Step 1: The Discovery Phase
We begin by understanding the essence of your brand—its goals, values, and challenges.
Key Outputs:
- Develop a customized roadmap for actionable insights.
- Clarity on your brand’s identity and perception goals.
Map Your Audience Step 2: The Audience Lens
We map out and segment your target audience to ensure we’re gathering feedback from the right people—those whose opinions and perceptions matter most to your brand’s success.
Key Outputs:
- Identification of key audience segments.
- Targeted feedback that is accurate and actionable.
Perceptions in Real-Time Step 3: The Insight Tap
We gather real-time data through expertly crafted surveys. These surveys tap into your audience’s perceptions, experiences, and emotions, revealing how they truly feel about your brand.
Key Outputs:
- Real-time insights on audience emotions and opinions.
- Comprehensive data to inform strategic decision-making.
Analyze Brand Metrics Step 4: The Metrics Deep Dive
Our analysts dive deep into the data, evaluating key metrics like brand awareness, sentiment, trust, and loyalty.
Key Outputs:
- Clear insights into trust, loyalty, and sentiment.
- Identification of gaps and opportunities for improvement.
Compare with Competitors Step 5: Competitive Mirror
We benchmark your brand against competitors, highlighting where you excel and where improvements can be made.
Key Outputs:
- A clear understanding of your market position.
- Strategic insights to outpace competitors.
Turn Data into Strategy Step 6: Data in Motion
Once the data is analyzed, we bring it to life with our interactive dashboard. This will allows you to track trends, drill down into specific metrics, and monitor performance in real-time
Key Outputs:
- Identification of key audience segments.
- Targeted feedback that is accurate and actionable.
Step 7: The Action Blueprint (Our USP)
Go beyond the data with strategic guidance on shaping your brand narrative, improving customer engagement, and enhancing market positioning.
Key Outputs:
- A dynamic, real-time dashboard to monitor brand performance.
- Actionable strategies for brand growth and competitive advantage.
Schedule your personalized consultation Today
Connect with UsWhy Choose Ken
With our expertise, tools, and focus on your needs, we provide insights to help your business understand customers and stay ahead in the market.
Industry-Specific Insights
Access tailored insights across diverse industries like healthcare, pharma, retail, automotive, and IT, ensuring customized, actionable data specific to your industry’s unique challenges and opportunities.
Industry-Specific Insights
Dual-Focus Expertise (B2C & B2B)
Conduct surveys that cater to both B2C and B2B audiences, backed by years of experience in crafting targeted studies for global brands.
Dual-Focus Expertise (B2C & B2B)
Advanced Data Collection Methods
Using technologies like Geo-Tagging, Behavioral Data Mining, Heatmap Analytics, and IP Tracking to gather precise, location-based insights, track user behavior, and deliver actionable results according to your audience.
Advanced Data Collection Methods
Customizable Surveys
Create surveys tailored to your needs, integrating advanced features like dynamic questionnaires, branching logic, and multilingual support for global audiences.
Customizable Surveys
Actionable Insights & Recommendations
Transform survey data into meaningful strategies with predictive analytics, KPI tracking, and personalized recommendations that drive impactful decisions.
Actionable Insights & Recommendations
Global Reach with Localized Focus
Conduct surveys across 50+ countries, using geotargeted sampling and localized survey content to ensure cultural and regional relevance.
Global Reach with Localized Focus
Multi-Channel Data Collection
Collect responses through various channels, including online platforms, social media, face-to-face interviews, and digital panels, ensuring a 360-degree view of your audience.
Multi-Channel Data Collection
Ongoing Support and Consultation
Receive dedicated support from survey experts, statisticians, and data scientists, ensuring seamless execution and actionable outcomes for every project.
Ongoing Support and Consultation
Connect With Us
Book a FREE consultation to discover how you can understand your audience better and create stronger brand connections.
Our Proven Success Stories
in market penetration across MENA
in customer engagement and retention rates
with GCC distributors and retailers
in GCC platform web traffic
via operational efficiencies
utilization for customer insights
from market analysis
to boost customer satisfaction and services
for targeted revenue growth
Client Testimonials
“We were impressed by their expert interviews, facilitation, and detailed reporting that empowered us to confidently decide on market entry. Truly an outstanding and reliable team!”
Hannie Kirkham
Research and Strategy Manager | Oriel Square
“Thank you for the detailed report and your efforts in conducting thorough research within the defined scope. The insights provided will play a key role in guiding the comprehensive redesign of our application.”
Young Kim
Marketing Manager | Truebalance
“We were impressed by their expert interviews, facilitation, and detailed reporting that empowered us to confidently decide on market entry. Truly an outstanding and reliable team!”
Hannie Kirkham
Research and Strategy Manager | Oriel Square
“Thank you for the detailed report and your efforts in conducting thorough research within the defined scope. The insights provided will play a key role in guiding the comprehensive redesign of our application.”
Young Kim
Marketing Manager | Truebalance
“We were impressed by their expert interviews, facilitation, and detailed reporting that empowered us to confidently decide on market entry. Truly an outstanding and reliable team!”
Hannie Kirkham
Research and Strategy Manager | Oriel Square
“Thank you for the detailed report and your efforts in conducting thorough research within the defined scope. The insights provided will play a key role in guiding the comprehensive redesign of our application.”
Young Kim
Marketing Manager | Truebalance
FAQs
Do you need some help with something or do you have questions on some features? Contact Us
What is a Brand Perception Survey?
A Brand Perception Survey assesses how your brand is viewed by customers, stakeholders, and the broader market. It measures attitudes, beliefs, and perceptions regarding your brand’s values, products, and services, providing insights into your brand's positioning and reputation.
Why should I conduct a Brand Perception Survey?
Understanding how your brand is perceived helps you identify strengths to leverage and weaknesses to address, align marketing strategies, and enhance customer loyalty. It's crucial for maintaining competitiveness and relevance in the market.
What types of questions are included in the survey?
The survey includes a mix of qualitative and quantitative questions designed to capture comprehensive feedback on your brand’s awareness, associations, preferences, loyalty, and advocacy among your target audience.
How do you customize the survey for different target audiences?
We segment the survey to cater to different demographics, regions, and user profiles, ensuring that the questions are relevant and the data collected reflects varied customer experiences and expectations.
What is the typical duration for conducting a Brand Perception Survey?
The timeline can vary depending on the scope and methodologies but generally ranges from a few weeks to a couple of months from planning to the delivery of final insights.
Explore Our Comprehensive Survey Solutions
Customer Need, Desire, Painpoint Survey
Gather direct feedback from dealers to strengthen partnerships, enhance collaboration, and improve business strategies. Understanding their needs helps optimize distribution, refine products, and boost service quality, fostering long-term success.
C-NDP surveyEmployee Engagement Survey
Measure employee morale, identify challenges, and uncover opportunities to enhance workplace satisfaction and productivity. Gaining insights from employees helps create a positive work environment, boost engagement, and drive organizational success.
Employee engagementDealer's Voice Survey
Gather direct feedback from dealers to strengthen partnerships, enhance collaboration, and improve business strategies. Understanding their needs helps optimize distribution, refine products, and boost service quality, fostering long-term success.
Dealer's Voice SurveyOther Survey Products
C-NDP survey
Employee engagement
Dealer's Voice Survey