North America Market Insights on Automotive Head-up Display, 2018-2024: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
Region:Global
Product Code:UMAU18114
September 2018
100
About the Report
Based on different product types, North America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
North America HUD market is further segmented on the basis of different technologies this includes Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of USD 148.62 million and is expected to prevail till 2024. However, the rise in the adoption of conventional technologies in the mid-priced and economic vehicle segment is expected to propel their demand making them the fastest-growing segment during the forecast period (2018-2024).
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars, and Commercial Vehicles. Because of the largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period, reaching USD 465.44 million by 2024. For a deep-dive analysis of the automotive HUD market in NA, the regional market is further split into several countries. The U.S., Canada, and Mexico are among some of the most dominant markets in the region for automotive HUD.
The U.S. is the largest automotive market in the region, in addition to this the increasingly stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitoring the U.S. automotive HUD market. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International Industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion, and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.
Scope of the Report
Products
Companies
Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation
Table of Contents
1 MARKET INTRODUCTION
1.1 Market Definition
1.2 Objective of the Study
1.3 Limitation
1.4 Stakeholders
1.5 Currency used in the Report
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1 Secondary Data
2.1.1 Key Secondary Sources
2.2 Primary Data
2.2.1 Sampling Techniques & Data Collection Methods
2.2.2 Primary Participants
2.3 Key Market Indicators (Demand & Supply scenario)
2.3.1 Demand and Supply Side Analysis
3 REGULATORY FRAMEWORK
3.1 General Overview
3.1.1 United States Regulation for Automotive Head-up Display
3.1.2 Canada Regulation for Automotive Head-up Display
3.1.3 Mexico Regulation for Automotive Head-up Display
4 INDUSTRY PERFORMANCE
5 EXECUTIVE SUMMARY
6 MARKET OVERVIEW
6.1 Introduction
6.2 Market Dynamics
6.2.1 Market Drivers
6.2.1.1 Increasing demands of High End Luxury and Mid-Size Cars
6.2.1.2 Surging demand of ADAS technology
6.2.1.3 Rapid Advancement in Vehicle Technology
6.2.2 Market Restraints
6.2.2.1 Excessive cost of the technology
6.2.2.2 Advent of Active Window Display technology
6.2.2.3 Growing Concerns Over Distracted Driving
6.2.3 Opportunities in the Market
6.2.3.1 Evolution of Autonomous and Electric vehicle
6.2.3.2 Sales of Premium and luxury vehicles
6.3 Key Market Indicators
7 MARKET INSIGHTS BY PRODUCT
7.1 General Overview
7.1.1 Windshield HUD
7.1.2 Combiner HUD
8 MARKET INSIGHTS BY TECHNOLOGY
8.1 General Overview
8.1.1 Conventional HUD
8.1.2 Augmented Reality HUD
9 MARKET INSIGHTS BY VEHICLE TYPE
9.1 General Overview
9.1.1 Luxury Cars
9.1.2 Passenger Cars
9.1.3 Commercial Vehicles
10 MARKET INSIGHTS BY REGION
10.1 General Overview
10.1.1 North America Automotive Head-up Display Market, by Product
10.1.2 North America Automotive Head-up Display Market, by Technology
10.1.3 North America Automotive Head-up Display Market, by Vehicle Type
10.1.4 North America Automotive Head-up Display Market, by Country
10.1.4.1 The US Automotive Head-up Display Market
10.1.4.1.1 The US Automotive Head-up Display Market, by Product
10.1.4.1.2 The US Automotive Head-up Display Market, by Technology
10.1.4.1.3 The US Automotive Head-up Display Market, by Vehicle Type
10.1.4.2 Canada Automotive Head-Up Display Market
10.1.4.2.1 Canada Automotive Head-up Display Market, by Product
10.1.4.2.2 Canada Automotive Head-up Display Market, by Technology
10.1.4.2.3 Canada Automotive Head-up Display Market, by Vehicle Type
10.1.4.3 Mexico Automotive Head-up Display Market
10.1.4.3.1 Mexico Automotive Head-up Display Market, by Product
10.1.4.3.2 Mexico Automotive Head-up Display Market, by Technology
10.1.4.3.3 Mexico Automotive Head-up Display Market, by Vehicle Type
10.1.4.4 Rest of North America Automotive Head-up Display
10.1.4.4.1 Rest of NA Automotive Head-up Display Market, by Product
10.1.4.4.2 Rest of NA Automotive Head-up Display Market, by Technology
11 COMPETITIVE SCENARIO
11.1 North America Automotive Head-up Display Market Share, by Key Players, 2017
12 COMPANY PROFILES
12.1 Visteon Corporation
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Key Product/Services Offerings
12.1.4 SWOT Analysis
12.1.5 Key Financials
12.1.5.1 Revenue Split, by Region
12.1.5.2 Revenue Split, by Business Segment
12.1.6 Recent developments
12.2 Harman International Industries, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Key Product/Services Offerings
12.2.4 SWOT Analysis
12.2.5 Key Financials
12.2.5.1 Revenue Split, by Region
12.2.5.2 Revenue Split, by Business Segment
12.2.6 Recent developments
12.3 Continental AG
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Key Product/Services Offerings
12.3.4 SWOT Analysis
12.3.5 Key Financials
12.3.5.1 Revenue Split, by Region
12.3.5.2 Revenue Split, by Business Segment
12.3.6 Recent developments
12.4 TomTom NV
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Key Product/Services Offerings
12.4.4 SWOT Analysis
12.4.5 Key Financials
12.4.5.1 Revenue Split, by Region
12.4.5.2 Revenue Split, by Business Segment
12.4.6 Recent developments
12.5 AUDI AG
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Key Product/Services Offerings
12.5.4 SWOT Analysis
12.5.5 Key Financials
12.5.5.1 Revenue Split by Region
12.5.5.2 Revenue Split by Product or others
12.5.6 Recent developments
12.6 Daimler AG
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Key Product/Services Offerings
12.6.4 SWOT Analysis
12.6.5 Key Financials
12.6.5.1 Revenue Split by Region
12.6.5.2 Revenue Split by Product or others
12.6.6 Recent developments
12.7 Robert Bosch GmbH
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Key Product/Services Offerings
12.7.4 SWOT Analysis
12.7.5 Key Financials
12.7.5.1 Revenue Split by Region
12.7.5.2 Revenue Split by Product or others
12.7.6 Recent developments
12.8 Denso Corporation
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Key Product/Services Offerings
12.8.4 SWOT Analysis
12.8.5 Key Financials
12.8.5.1 Revenue Split by Region
12.8.5.2 Revenue Split by Product or others
12.8.6 Recent developments
12.9 Aptiv Plc
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Key Product/Services Offerings
12.9.4 SWOT Analysis
12.9.5 Key Financials
12.9.5.1 Revenue Split by Region
12.9.5.2 Revenue Split by Product or others
12.9.6 Recent developments
12.10 Yazaki Corporation
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Key Product/Services Offerings
12.10.4 SWOT Analysis
12.10.5 Key Financials
12.10.5.1 Revenue Split, by Region
12.10.5.2 Revenue Split, by Business Segment
12.10.6 Recent developments
Research Methodology
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