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Competition Benchmarking in Saudi Arabia Online Car Wash Market

Saudi Arabia’s Desert Conditions, Increasing Car Parc and Strong Demand for Luxury Cars to Collectively offer Opportunities for Car Wash among Online Players in Future)

Region:Middle East

Author(s):Deepanshu Arora

Product Code:KR911

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Published On

November 2019

Total pages

70

About the Report

The report titled "Competition Benchmarking in Saudi Arabia Online Car Wash Market - Saudi Arabia’s Desert Conditions, Increasing Car Parc and Strong Demand for Luxury Cars to Collectively offer Opportunities for Car Wash among Online Players in Future)" provides a comprehensive analysis on overview of car wash and car care industry in Saudi Arabia. The report covers various aspects including market overview and size, online car wash market size by Gross Transaction Value (GTV), business model / operating model and comparative landscape of major mobile app aggregators including cross comparison, strengths and weaknesses and company profiles of major mobile app aggregators.
Saudi Arabia Online Car Wash Market

Saudi Arabia Car Wash Market Overview

Due to less technological advancements, the country was observed with traditional bucket car washing and stationary car washing methods. During this phase, people were observed with more of cars and unwanted waiting in queues for car wash. The car wash market is being dominated by large chunk of unorganized / independent car wash / car maintenance service providers which consume large quantity of water thus, leading to water wastage. Car wash and car care business in the country evolved after the introduction of several online mobile app aggregators that tend to connect users with car wash service providers. Later on, the Companies focused towards providing different type of car wash services such as steam wash, car waxing and polishing, waterless car wash. Apart from that, they specialize in providing road side assistance and car maintenance. Growing number of cars as well as the economic development in the KSA has made it one of the most promising markets in the car wash industry.
 

Saudi Arabia Online Car Wash Market Size

Car wash industry in the KSA has been growing along with the growing need for enhanced car wash and car care products, solutions and services. The car wash business has taken off in the Middle East region owing to the difficult weather conditions in the region including sandstorms thereby, leading to significant need for intensive cleaning and car maintenance services. The online car wash market of KSA was observed to generate a gross transaction value (GTV) of close to SAR 3.0 million in the year 2018 including online car wash services via both service centers and mobile car washing.
 

Comparative Landscape in Saudi Arabia Online Car Wash Market

Competition within the KSA online car wash market was observed as highly fragmented with the presence of mobile app aggregators who provide an online platform where customers can avail car maintenance services from listed service providers / centers across the country. The market is presently operating at a nascent stage as the concept of booking car wash via mobile application is fairly new in the market. As a result of which, there is no dominant player in terms of car washing within the Kingdom as they receive limited bookings on a daily basis. Some of leading online car maintenance aggregators operating in the KSA include CarSpa, CarHub, Morni, Ezhalha, Luz Car Wash and others. Parameters on the basis of which companies compete include service portfolio, service points/service providers, pricing, user reviews and feedback, user friendly mobile application, number of app downloads / active user base / popularity and key clientele.
 

Key Topics Covered in the Report

  • Saudi Arabia Car Wash Market Overview and Size
  • Saudi Arabia Online Car Wash Market Size By Gross Transaction Value, 2018
  • Business Model / Operating Model in Saudi Arabia Online Car Wash Market
  • Competitive Scenario of Major Car Wash Service Providers Operating in the Saudi Arabia Online Car Wash Market
  • Strengths and Weaknesses of Major Car Wash Service Providers (CarSpa, Ezhalha, Car Hub and Morni) Operating in Saudi Arabia Online Car Wash Market
  • Company Profile of Major Mobile App Aggregators (CarSpa, Ezhalha, CarHub and Morni) Operating in Saudi Arabia Online Car Wash Market

Products

Key Target Audience

  • Independent Car Wash Service Providers
  • Online Car Wash Service Providers
  • Mobile Car Wash Service Providers
  • Car Maintenance and Car Care Service Providers
  • Car Wash Equipment Players
  • OEM Service Stations
  • Multi-Brand Car Outlets
  • Private Equity and Venture Capitalists
 

Time Period Captured in the Report:

  • Market Size - 2018

Companies

Key Segments Covered

Car Wash Services

  • Car Wash via Service Center
  • Mobile Wash Service at Doorstep
 
Companies Covered:
  • CarSpa
  • Ezhalha
  • Car Hub
  • Morni

Table of Contents

1. Executive Summary

2. Research Methodology

2.1. Market Definitions

2.2. Abbreviations

2.3. Research Approach

2.4. Market Sizing Approach

2.5. Limitations

3. Market Overview and Size (Including Industry Cycle Graph – Introduction Phase, Growth Phase and Late Growth Phase)

3.1. Overview and Genesis for Offline and Online Car Wash Space (Overview, Car Wash Method, 
Major Car Wash Providers and Future Scenario)

3.2. Saudi Arabia Online Car Wash Market Size by Gross Transaction Value, 2018

Saudi Arabia Automotive Aftermarket Sales by Application (Periodic Maintenance, Body Repair and 
Mechanical Work for Passenger and Commercial Vehicles) by Revenue, 2018

Lifting Ban on Women Driving to further Boost Passenger Vehicle Sales in the Country (Including 
Male and Female Population Statistics of KSA by Region and Expected Female Drivers in the 
Country)

3.3. Business Model / Operating Model (Working Model, Revenue Streams for Car Wash Service at a Center and Car Wash via a Mobile Wash Service Provider)

4. Competition Benchmarking of Mobile App Aggregators

4.1. Competitive Scenario of Major Car Wash Service Providers (Competition Stage and Parameters 
on the Basis of which Car Wash Service Providers Compete in Saudi Arabia)

4.2. Strengths and Weaknesses of Major Car Wash Service Providers (CarSpa, Ezhalha, Car Hub and 
Morni)

4.3. Company Profile of Major Mobile App Aggregators (CarSpa, Ezhalha, CarHub and Morni) 
Including Parameters such as Company Overview, Business Strategies, Recent Developments, 
Operating Model, Average Ticket Size in SAR, Providing the Service through Owned Fleet or 
Individual Suppliers / Service Providers, Size of Fleet, Number of Suppliers under Umbrella, 
Service Portfolio (Including Average Prices in SAR as of 16th September 2019), Packages 
Offered, Cities of Operations in the KSA, Number of App Downloads, Number of Users on 
Application, Number of Bookings, Cancellation / Refund Rate, Team Structure and Hierarchy, 
Number of Employees, Contracts and Flexibility, After Sales Service and Quality Check Process 
for Car Service Platform)

4.3.1. CarSpa

4.3.2. Ezhalha

4.3.3. Car Hub

4.3.4. Morni

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