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Europe Car Rental Market Outlook to 2025

By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and Others), By Fleet (Compact, SUV, Luxury) and By Purpose (Leisure and Business), Car Sharing By Fleet Size and Users and Cab Aggregator By Revenue and User)

Region:Europe

Author(s):Shefali Jain

Product Code:KR920

Download Sample Report
Published On

November 2019

Total pages

177

About the Report

The report titled "Europe Car Rental Market Outlook to 2025 - By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and Others), By Fleet (Compact, SUV, Luxury) and By Purpose (Leisure and Business), Car Sharing By Fleet Size and Users and Cab Aggregator By Revenue and User” provides a comprehensive analysis of the Car Rental Market in Europe. The report covers various aspects including overview and genesis, market size in terms of revenue and fleet size, market segmentation by fleet type (Compact, SUV’s and Luxury), by country and purpose (Leisure and Business). The report also covers country snapshots of Germany, Spain, United Kingdom, France, Italy, Portugal, Ireland & Poland and snapshot on Car Sharing, Cab Aggregator and Car Pooling Market in Europe. It also provides comprehensive information on trends and developments, issues and challenges, SWOT analysis and major mergers & acquisition deals in the industry. A detailed competitive landscape including competitive scenario, cross comparison matrix, strengths and weakness of major players, market share on the basis of fleet size in France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, and Poland and company profiles are also included in the report. The report concludes with the future projections for the above mentioned market segments and analyst recommendations that involves key strategies for the existing players to ensure their profitability for the coming years and suggestions for potential entrants highlighting the major opportunities and cautions.
Europe Car Rental Market

Europe Car Rental Market Overview and Size

Europe car rental market witnessed growth during the review period 2013-2018 in terms of fleet size and revenue owing to expansion of local and international players in the market and rise in tourist arrivals in European countries. The market was observed to be at the growth stage owing to increase in investments in the market, fall in prices offered by service providers and innovative strategies adopted by companies in European countries.  Profitability associated with car rental companies are highly correlated with the prices offered, operational efficiently, quality & reliability and innovative market penetration strategies adopted by the companies.
 

Europe Car Rental Market Segmentation

By Region:France accounted for highest market share in Europe car rental market on the basis of revenue in 2018. This was followed by Germany, Spain, UK, Italy, Portugal, Ireland, Poland and other European Countries respectively. Additionally, the United Kingdom dominated car rental market in Europe on the basis of fleet size in 2018.
 
By Fleet Type: Compact vehicles accounted for highest market share in 2018. Compact vehicles such as Ford Focus, Volkswagen Golf, Seat Leon and others remained the most popular car type for car rental services in European countries. SUV’s accounted for the second highest market share followed by Luxury & Premium vehicles.
 
By Purpose: Cars rented for Leisure purposes contributed majority share in the car rental market in Europe. Remaining share was observed to be captured by business or corporate car rental transactions in 2018. It was witnessed that car rental market in Italy, Spain, and Portugal was inclined towards leisure transactions whereas Germany, Belgium and UK was inclined towards business transactions.
 
Europe Car Sharing Market: Car Sharing Markethas been growing owing to a rise in the number of local and international players operating in the European countries. Germany has been observed to the largest car sharing market across Europe in terms of fleet size and number of customers. Additionally, a positive growth rate has been observed in the United Kingdom, Italy and France car sharing market owing to increased fleet size and number of players in the mentioned countries.  Few major players in car sharing market are Sharenow, Zipcar, Getaround, Ubeeqo and others.
 
Europe Cab Aggregator Market:  Cab AggregatorMarket in Europe has been growing owing to a rise in the number of users and operational locations in the region. United Kingdom has been observed to the largest cab aggregatormarket across Europe in terms of a number of players and users present in the country. Major players in Europe cab aggregator market are Gett, Uber, Freenow, Bolt, Cabify and Kapten.
 

Competitive Landscape

Car Rental Market in Europe is moderately concentrated owing to top five international players namely Europcar, Sixt, Hertz, Avis Budget Group and Enterprise-rent-a-car dominating the market across all European countries. These five major players are present across all European countries capturing more than 60% market share in terms of fleet size and revenue. Other local rental players in the market are Ucar & ADA in France, CC Rent a car & Euromobil in Germany, Pepecars & RecordGo in Spain, Maggiore in Italy, Guerin-rent-a-car in Portugal, and Express & Panek in Poland. Global companies enter though strategic partnership with local players in the form of franchisee, merger or acquisition in order to expand their operations in the country. The players in the market have been competing on the basis of price, customer service quality, ease of vehicle rental and return, vehicle availability, reliability, rental locations, product innovation, national or international distribution and other value added services in order to differentiate their service offerings from other players in the market.
 

Car Rental Market Future Outlook and Projections

In future, it is anticipated that car rental market in Europe will be fuelled by rise in tourist arrivals, economic growth in major European countries, regional expansion of players in terms of fleet size, increase in customer spending, initiatives undertaken to reduce traffic congestion and carbon footprint by government bodies across various countries and growth in investments in technology by major players in the market over the years.
 

Key Topics Covered in the Report

  • Operating Model of Europe Car Rental Market
  • Europe Car Rental Market Size, 2013-2018 (By Revenue and Fleet Size)
  • Europe Car Rental Market Segmentation (By Region, By Fleet Type and By Purpose)
  • Country Profiles (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland and Poland)
  • Snapshot of Car Sharing Market in Europe
  • Snapshot of Cab Aggregator  Market in Europe
  • Snapshot of Car Pooling Market in Europe
  • Upcoming Mobility Trends in European Countries
  • Mergers, Acquisitions and Partnerships in Car Rental Industry
  • Trends and Development in Europe Car Rental Market
  • Regulations in Europe Car Rental Industry
  • Issues & Challenges in Car Rental Service Industry
  • SWOT Analysis of Europe Car Rental Industry
  • Competitive Landscape in Europe Car Rental Market
  • Strength & Weakness of Major Players (Europcar, Sixt, Avis Budget Group, Enterprise and Hertz) in Europe Car Rental market
  • Cross Comparison of Major Players (Europcar, Sixt, Avis Budget Group, Enterprise and Hertz) in Europe Car Rental Market, 2018
  • Company Profile of Europcar, Sixt, Avis Budget Group, Enterprise and Hertz
  • Europe Car Rental Market Future, 2019F-2025F (By Region, By Fleet Type and By Purpose)
  • Analyst Recommendations for Europe Car Rental Market

Products

Key Target Audience

  • Car Rental Companies
  • Ride Hailing Companies /Cab Aggregators
  • Car Sharing Companies
  • Ride Sharing Companies
  • Government/ Regulatory Authorities
  • Online Aggregators
  • Automotive OEMs

Time Period Captured in the Report:

  • Historical Period: 2013-2018
  • Forecast Period: 2019F-2025F

Companies

Key Segments Covered

Europe Car Rental Market
 
By Region                                      
  • France
  • Germany
  • Spain
  • United Kingdom
  • Italy
  • Portugal
  • Ireland
  • Poland
  • Others
 
By Fleet Type
  • Compact
  • SUV
  • Luxury and Premium
 
By Purpose
  • Leisure
  • Business
 
By Rental Location
  • On-Airport
  • Off-Airport
 
Europe Cab Aggregator Market
  • Europe Cab Aggregator Market By Revenue in Euro Million
  • Europe Cab Aggregator Market By Number of Users
 
Europe Car Sharing Market
  • Europe Car SharingMarket By Fleet Size
  • Europe Car SharingMarket By Number of Users
 
Companies Covered:
 
Europe Car Rental Market
  • Europcar
  • Sixt
  • Avis Budget Group
  • Hertz
  • Enterprise-Rent-a-Car
 
Europe Cab Aggregator Market
  • Uber
  • Bolt
  • Gett
  • Cabify
  • Kapten
  • FreeNow
 
Europe Car Sharing Market
  • ShareNow
  • Zipcar
  • Ubeeqo
  • Getaround

Table of Contents

1. Executive Summary

2. Research Methodology

2.1. Market Definitions

2.2. Abbreviations

2.3. Market Sizing and Modeling

Consolidated Research Approach

Market Sizing Aproach– Europe Car Rental Market

Market Sizing Aproach– Europe Cab Aggregator Market

Sample Size Inclusion Table

Variables (Dependent & Independent)

Multi Factor Based Sensitivity Model

Regression Matrix

Limitations

Final Conclusion

3. Operating Model Europe Car Rental Market (Inter-Entity Relationship and Process Flow)

4. Market Overview and Genesis

5. Ecosystem of Europe Car Rental Market

6. Europe Car Rental Market Size, 2013-2018

6.1. By Revenue, 2013-2018

6.2. By Fleet Size, 2013-2018

7. Europe Car Rental Market Segmentation

7.1. By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and 
others), 2013-2018

7.2. By Fleet Type (Compact, SUV and Luxury), 2018

7.3. By Purpose (Leisure and Business), 2018

8. Country Profiles

8.1. France

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Europcar, Avis Budget 
Group, Hertz, Sixt, Enterprise-rent-a-car, Ucar, ADA and Others), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025

8.2. Germany

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Sixt, Europcar, Avis 

Budget Group, Hertz, Enterprise-rent-a-car, CC Rent a car and Euromobil, Europa Service Let's 

Rent a Car), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025

8.3. Spain

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Sixt, Europcar, Avis 
Budget Group, Hertz, Enterprise-rent-a-car, Goldcar, Record Go and others), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025

8.4. United Kingdom

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Avis Budget Group, 
Hertz, Sixt, Europcar and Enterprise-rent-a-car), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025 8.5. Italy

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Avis Budget, Hertz, 
Sixt, Europcar, Maggiore, Enterprise-rent-a-car and Others), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025
8.6. Portugal

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Europcar, Sixt, Avis 
Budget Group, Hertz, Guerin, Goldcar and others), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025
8.7. Ireland

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Europcar, Sixt, Avis 
Budget, Hertz, Enterprise-rent-a-car and others), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025

8.8. Poland

Market Size by Revenue and Fleet Size, 2013-2018

Market Trends

Segment by Fleet Type (Compact, SUV, Luxury), 2018 & 2025

Segment by Purpose (Leisure and Business), 2018 & 2025

Segment by Rental Location (On Airport and Off Airport), 2018 & 2025

Market Share, Fleet Size, Utilization Rate and Revenue of Major Players (Europcar, Sixt, Avis 
Budget, Hertz, Express, Panek, Rentis, 99 Rent and Others), 2018

Future Projections by Revenue and Fleet Size, 2018 - 2025

9. Snapshot of Car Sharing Market in Europe

Market Size by Fleet Size and Number of Customers, 2013-2018

Stationery Car Sharing Model

Free Floating Car Sharing Model

Peer-to-Peer Car Sharing Model

Major Mergers and Acquisitions

Market Trends and Target Audience

Cross Comparison of Shared Vehicles, Key Players, Price Per Trip and Market Leader between 
Europe, Americas and Asia Pacific

Country Snapshot - Germany (Industry Fleet Size, Number of Customers, Number of Pickup Places, 

Customers Per Car, Cities with Car Sharing Service, Segmentation by Stationary and Free 
Floating Car Sharing, Fleet Size and Customers by Players),

Country Snapshot - UK

Country Snapshot - France (Industry Fleet Size, 2013-2018)

Country Snapshot - Italy

Company Profile of Major Players (Fleet Size, Number of Customers)- ShareNow, Getaround, 
Zipcar, Ubeeqo

Pay Vs Convenience Factor for Different Mobility Platforms

Success Factors

10. Snapshot of Cab Aggregator Market in Europe

10.1. Market Overview

Market Size by Revenue and Number of Users, 2017 - 2025

10.2. Major Investments in Cab Aggregator Market in Europe

Snapshot of Major Players - Bolt, Uber, Free Now, Gett, Cabify, Kapten, Ola and Sixt Ride

Regulations for Cab Aggregators in European Countries including Spain, UK, Portugal, Denmark 
and Belgium

11. Snapshot of Car Pooling Market in Europe

Case Study on BlablaCar Including Overview, Ideation, Introduction Phase (2006-2009), Growth 
Phase (2010-2014), Expansion Phase (2015-2019),

Emerging Players in Europe Car Pooling Market including Zify, Heetch, Flinc Gmbh, Klaxit, 
Wunder Mobility, Karos and GoCarma Carpooling

Funding Source and Conclusion

12. Upcoming Mobility Trends in European Countries (including MaaS Global/ Whim, Drivy, Wunder  Mobility, Cargoroo, Coup, Shotl and Blickfeld )

13. Mergers, Acquisitions and Partnerships in Car Rental Industry

14. Trends and Development in Europe Car Rental Market

15. Regulations in Europe Car Rental Industry

16. Issues & Challenges in Car Rental Service Industry

17. SWOT Analysis of Europe Car Rental Industry

18. Competitive Landscape in Europe Car Rental Market

18.1. Strength & Weakness of Major Players (Sixt, Hertz, Avis Budget Group, Enterprise and 
Europcar) in Europe Car Rental market

18.2. Cross Comparison of Major Players (Europcar, Avis Budget Group, Hertz, Enterprise and 
Sixt) in Europe Car Rental Market, 2018

19. Company Profile (Overview, Network, Offerings, USP, Business Strategies, Recent Developments, Financial and Operational Performance)

19.1. Europcar

19.2. Avis Budget Group

19.3. Hertz Corporation

19.4. Enterprise Holdings

19.5. Sixt

20. Europe Car Rental Market Future, 2018-2025F

20.1. By Region (France, Germany, Spain, UK, Italy, Portugal, Ireland, Poland and others)

20.2. By Fleet Type (Compact, Suv and Luxury)

20.3. By Purpose (Leisure and Business)

21. Analyst Recommendations for Europe Car Rental Market

Disclaimer

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