Region:Europe
Product Code:KROD68
The report provides a comprehensive analysis of the potential of Car Rental industry in Germany. The report covers an overview and genesis of the industry, market size in terms of revenue generated.
Its market segmentations include by market structure, by type of vehicle, by ICE/ EV, by mode of booking, by pick-up, by client, by cities; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, the Germany Car Rental Market grew from approximately SAR ~ Mn in 2017 to approximately SAR ~ Mn in 2022 – is forecasted to grow further into SAR ~ Mn opportunity by 2027F, owing to the New Government Policies and new players in the market.
By Market Structure: There is a preference towards the organized sector as most of the tourists look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.
By Type of Vehicle: The most popular car models in the market are VW, Mercedes, Opel, VW Up, Toyota Aygo, Polo, Opel Corsa, VW Golf, and Opel Astra. Small Car/ Hatchback has the highest market share among other types of vehicles in the country.
In Germany Car Rental Market there are about ~ players operating in the overall market, and top 5 players accounted ~% share in the market in terms of revenue. The major parameters on which these players complete includes Number of Fleet Size, Pricing, locations Served, Type of fleets, and many more.
The Germany Car Rental Market is projected to show a significant growth owing to increase in travel expenditure, rising demand for rental cars and short-term car leasing for personal choice. The growth rate of total fleet size is anticipated to increase over the period with surge in working class population to travel by cab aggregators avoiding public transportation along with government incentives and policies.
Key Trends by Market Segment: By Market Structure: There is a preference towards the organized sector as most of the tourists look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.
By Market Structure |
Organized market Unorganized market |
By Type of Vehicles |
Small Cars/ Hatchbacks Sedans SUVs Others |
By ICE/EV |
ICE (Internal Combustion Engine Electric Vehicles |
By Cities |
Berlin Hamburg Munich Others |
By Mode of booking |
Online Offline |
By Client |
Business Leisure |
By Pick-up |
Off–Airport On-Airport |
2.1 Taxonomy of the Germany Car Rental Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for the Germany Car Rental Market
2.5 Growth Drivers of the Germany Car Rental Market
2.6 Issues and Challenges of the Germany Car Rental Market
2.7 Impact of COVID-19 on the Germany Car Rental Market
2.8 SWOT Analysis
4.1 By Car Type, 2017 - 2022
4.2 By End User, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
5.3.1 Europcar
5.3.2 Sixt
5.3.3 Avis
5.3.4 Hertz
5.3.5 Alamo
5.3.6 Buchbinder
5.3.7 Budget
7.1 By Car Type, 2022 - 2027
7.2 By End User, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Collating statistics on number of fleets from each car Rental Company, ticket size and operational fleet size to compute overall revenue for car rental market. We will also review additional statistics to understand vehicle type and prices which can ensure accuracy behind the data points shared.
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Our team will approach multiple companies providing car rentals and understanding fleet size, seasonal demands, consumer preference and other parameters which will support us validate statistics derived through bottom to top approach from car rental providers.
The Germany Car Rental Market is covered from 2017–2027 in this report, including a forecast for 2022-2027.
The Germany Car Rental Market is expected to witness a CAGR of ~% over the next five years.
New Government Policies and Entry of EV Cars is likely to fuel the growth in the Germany Car Rental market.
The sedan car/vehicle type segment held the largest share of the Germany Car Rental Market in 2022.
SIXT SE, Enterprises Holdig Inc., Europcar, and AVIS are market leaders in Germany.
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