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India Used Two Wheeler Market Outlook to 2025

Driven by Increase in Workforce Migration and Aversion towards Using Public Transportation

Region:Asia

Author(s):Prahaladh Hariharan and Vibhuti Sharma

Product Code:KR1029

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Published On

November 2020

Total pages

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About the Report

Click Here for the Latest Report on India Used Two Wheeler Market Outlook to 2026

The report titled “India Used Two-Wheeler Market Outlook to 2025- Driven by Increase in Workforce Migration and Aversion towards Using Public Transportation” provides a comprehensive analysis of pre-owned two wheelers services in India. The report focuses on sales volume, industry revenue, segmentation by unorganized and organized sectors, C2C and B2C distribution channels, stock piece and customized two-wheelers, by the source of manufacturing of two-wheelers (domestically manufactured and imported bikes), by type of two-wheelers (motorcycles and scooters), by engine capacity of two-wheelers (100-110cc, 125-135cc, 150-200cc and others), by average ownership of two-wheelers (3-4 years, 4-5 years, 5-6 years and others), by the manufacturer of two-wheelers (Hero, Bajaj, Honda and others), by the body type of two-wheelers (commuter, scooter, sports, and others), by certification of two-wheelers (non-certified and certified) and by the financing of two-wheelers (non-financed and financed). The report also covers the overall competitive landscape; government role and regulations, growth restraints, drivers, trends and developments. The report concludes with market projections for the future of the market described above highlighting the major opportunities and challenges.

India Used Two Wheeler Market Overview and Size

India is the largest producer and manufacturer of two wheelers in the world followed by the Republic of China. Rising fuel prices is one of the primary growth drivers for two-wheelers due to their higher fuel efficiency. In India, commuters across all age groups use motorized vehicles, especially two wheelers owing to the escalating population and rapid increase in traffic congestion, thereby making two wheelers as the most appropriate and convenient mode of transportation in urban areas. The market has attained speedy growth over the period of five years from FY'2015 to FY'2020. The demand for used two wheelers has seen a constant rise over the past few years, especially from models like Honda Activa, Aviator, TVS Jupiter, Bajaj Pulsar and Discover. Even in terms of exports, two-wheelers produced in India are the proud products of the "Make-in-India" initiative where nearly 7 in 10 automobiles delivered out of India are two-wheelers

India Used Two Wheeler Market Segmentation

By Market Structure: In FY'2020 the sales volume through the unorganized sector is generated through individual sellers, local dealers/mechanics and small dealerships which collectively contributed to a majority of the proportion in the overall used two wheelers market.

By Distribution Channel: Due to low awareness regarding the existence of organized online and offline players, the majority of transactions conducted in the market are through C2C or offline B2C channel. The C2C channel controlled a major proportion of the total sales volume in the used two-wheeler market during the FY'2020.

By Type of Two Wheelers: India used two wheelers market was continuously dominated by motorcycles with a massive volume share during FY'2020. This is because male riders travelling a longer distance still prefer motorbikes instead of a scooter due to larger engine and greater mileage offered by motorcycles. On the other hand, gearless scooters are trending in the country, especially among female population.

By Engine Capacity: On the basis of engine capacity of two-wheelers, it has been observed that used bikes with 100-110 cc engine capacity have been mostly purchased by buyers. On the other hand, engine capacities with 125-135 cc, 150-200 cc and others have been gaining traction in India.

By Average Ownership Period of Used Two Wheelers: The buying behavior of Indians has witnessed changes over the review period majorly due to a reduction in the ownership period of two wheelers by the owners. It has been observed that presently, Indians mostly use a two-wheeler for at least a period of three to five years before disposing it off.

By Manufacturer of Two Wheelers: The Indian used two wheeler market is dominated by Hero which is also the global leader and largest player in the new two-wheeler market. The company caters to a wide consumer base and has segmented its market on the basis of income and age group.

By Body Type of Two Wheelers: The category of commuter bikes such as Hero Splendor, Bajaj Discover, and Honda CB Twister contributed to a dominant volume share of used two-wheelers during the FY'2020. The next popular vehicle category in the used-two wheeler space in India has been scooters.

Snapshot on Online Used Two Wheeler Landscape: The online used two wheeler market has been emerging with the rise in the popularity of e-commerce platforms in the country. Online platforms such as Flipkart, Amazon and Snapdeal have enabled India users to trust online platforms and make high value transactions online using their debit/credit cards and net banking. The growth of online advertising, which has fuelled the rise of online classified platforms such as Droom, OLX, Quikr and others have revolutionized the way in which pre-owned vehicles have been sold in the country. With the growth in the number of vehicles sold online, these players not only witnessed a sharp growth in marketplace revenue but also from other sources including advertisements, subscriptions and other value added services. The Overall Online Market is expected to Increase at a double Digit Positive CAGR during the period FY’2020-FY’2025

Comparative Landscape in India Used Two Wheeler Market

India used two wheelers market competition structure was observed to be highly fragmented with the presence of large number of local dealers, small mechanics and individual sellers. Organized players such as Droom, Honda Best Deal, CredR, BikeDekho.com, Mahindra First Choice Wheels Limited (MFCWL) and others contribute very limited to the overall market. Certification and authentication, brand, price, mileage and performance, engine quality/power and total number of dealers are some of the critical parameters on the basis of which companies compete in the organized segment.

India Used Two Wheeler Market Future Outlook and Projections

India Used Two Wheeler Market is expected to grow in the coming years as used vehicles are much cheaper to purchase than a new one, since the introduction of BS VI Standards. Individuals mostly in smaller cities and towns who wish to own a vehicle begin with buying a second hand two-wheeler to get hold of it. Similar is the case of women drivers who prefer purchasing a pre-owned vehicle to learn driving before they actually purchase a new vehicle. Also, local dealers who have been facing tough competition from the online classifieds will be seen associating with the online players to reach out to greater audiences.

Key Topics Covered in the Report

Market size of India used two wheeler market
Market size of India online used two wheeler market
Value chain in India used two wheeler market
Market segmentation of India used two wheeler market on the basis of market structure, stock piece & customized vehicle, distribution channels, source of
Manufacturing, type of two-wheeler, engine capacity, average ownership period, by manufacturer, body type, certification and financed & non-financed vehicle.
Trends and Developments in India used two wheeler market
Growth Drivers and Restraints in India used two wheeler market
SWOT analysis in India used two wheeler market
Pre-Requisites to Enter the India used two wheeler market
Government Regulations in India used two wheeler market
Major players and their business models
Customer Profile in India used two wheeler market
Analyst Recommendations

Products

Key Target Audience

Two Wheeler OEM’s
Two Wheeler Dealers
Online Portals (Aggregators/Marketplace Platform)
Online Classified Platforms
E-Commerce & Hyperlocal Companies
Private Equity Investors

Time Period Captured in the Report:

Historical Period: FY’2015-FY’2020
Forecast Period: FY’2021–FY’2025

Companies

Key Segments Covered in India Used Two Wheeler Market, FY’2020

By Type of Market

Organized
Unorganized

By Sales Channel

C2C Channel
B2C Channel

By Source

Domestic
Imports

By Modification

Stock Piece
Customized

By Type of Bike

Motorcycles
Scooters

By Engine Capacity

100CC-110CC
125CC-135CC
150CC-200CC

By Replacement Cycle

2 years-4 years
3 years-5 years
5 years - 6 years

By Certification

Certified
Non Certified

By Financing

Financed
Non Financed

Companies Covered:

Organized Used 2W Companies

Honda Best Deal
CredR
Mahindra First Choice
Bike Bazaar
Bikers Highway
Royal Enfield Vintage

Online Used 2W Platforms

Droom
Quikr
Olx
Bikes4Sale
CarandBike
Bike Jinni

1. India Used Two Wheeler Market: Market Overview

1.1 Flowchart, FY’2020

1.2 Executive Summary

1.3 Business Life Cycle

1.4 Cross Comparison with Asia Countries (Indonesia, Singapore and China)

1.5 Offline Business Models

1.6 Ecosystem

1.7 Stakeholders

1.8 Ownership Period

2. India Used Two Wheeler Market Size, FY’2015-FY’2020

2.1 Market Size Scenario on the Basis of GTV, Volume Sales and Average Price

3. India Used Two Wheeler Market Segmentation, FY’2020 (on the Basis of Volume)

3.1 By Organized and Unorganized Market

3.2 By B2C & C2C Sales

3.3 By Domestic & Import Sales

3.4 By Stock Piece & Customized Sales

3.5 By Motorcycle & Scooter

3.6 By Type of Bike (Commuter, Sports and Scooter)

3.7 By Engine Capacity (100-110CC,125CC-135CC,150CC-200CC)

3.8 By Age of Vehicles (2-4 Years, 4-5 Years,5-6 Years)

3.9 By Non Certified & Certified

3.10 By Non Financing & Financing

3.11 Bike Parcs & Cross Comparison with Manufacturers

3.12 By Regional Demand

4. Franchise Model

4.1 CredR & Mahindra Franchise Model

4.2 Need, Pros & Cons

5. Competition Scenario, FY’2020

5.1 Market Share & Sales on the Basis of Volume, FY’2020

5.2 Cross Comparison for OEM and Non-OEM Organized Offline Players on the Basis of Volume, Business Model, Stores, Sales Per Store, Employees, Inception, Footprints, Inventory, Value Added Services and others

Strength & Weakness for Major Organized Offline Players in India Used Two Wheeler Market

CredR Company Profile

Droom India Company Profile

Honda Best Deal Company Profile

Bikers Highway Company Profile

Bike4Sale Company Profile

Mahindra First Choice Company Profile

6. Snapshot on Online Used Two Wheeler Market

Pain Points & Need Gap Analysis

Market Size (Revenue) & Market Segmentation (By Cities), FY’2018-FY’2020

Model of Operations

Customer Journey

7. Online Used Two Wheeler Market: Competition Scenario

Competition Landscape

Cross Comparison between Major Companies (Parameters: Listing, Business Model. Year of Establishment, Services Offered) Companies: Droom, OLX, Quikr, Bike4Sale, BikeJinni and CarandBike)

Strength & Weakness of Major Players

Market Share of Major Players

8. Customer Profile Analysis

Customer Lead Time

Buying Criteria

Selling Criteria

Findings on Customer Analysis

Online Vs Offline Business Stream (Lead Generation)

Customer Profile Statistics: By Gender (Female, Male), FY’2020

By Age Group, FY’2020

By Income Level, FY’2020

9. Industry Analysis

Regulations

Financing Norms

Trends & Development

Growth Constraints

SWOT Analysis

10. Future Market Size Scenario, FY’2020 and FY’2025

Future Market Size, FY’2020 and FY’2025 (Sales Volume)

Opportunity Landscape for the Future

Impact of COVID on India Used Two Wheeler Market

Future Market Segmentation By B2C & C2C (Sales Volume)

Future Market Segmentation By Organized & Unorganized (Sales Volume)

11. Analyst Recommendations

12. Appendix

Advertising Price for OLX & Quikr

Research Methodology

Disclaimer

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