Region:Asia
Author(s):Shikha Jain, Nishika Chowcharia and Jalaj Bhayana
Product Code:KR1132
The report titled “Malaysia E-Commerce Shipments Market Outlook to 2026F- Driven by Increasing Tech Savvy Millennials, Growing Demand for Faster Deliveries and Improving Logistics Infrastructure in the country provides" a comprehensive analysis of the potential of e-commerce and e-commerce logistics market in Malaysia. The report covers various aspects including the growth of E-Commerce industry, revenue generated from E-Commerce logistics players, its segmentations viz By B2C E-Commerce and C2C E-Commerce, By Sourcing and Delivery, By Volumetric Weight, By Delivery Period (Same Day delivery, Next day Delivery, More than 2 days), By Payment (Cash, E-wallet, Debit Card, Credit Card, QR Pay, Bank Transfer), business models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.
Malaysia is one of the top ranking countries in Asia in terms of internet penetration with 88.5% penetration in 2021. Malaysia’s internet infrastructure, youthful, tech-savvy population and rising mobile/broadband penetration rates all point to strong potential for the country’s e-commerce market. Malaysia E-commerce shipments market has been observed in its early growth stages of development, thus growing year on year majorly due to rising E-retailing coupled with increase in the number of online orders. Expansion in internet services (~88.5% internet penetration1 in 2021) coupled with increasing demand for online logistics services have collectively given a boost to development of E-commerce shipments industry in Malaysia. Updated Technology such as Live Tracking, Automation, WhatsApp Bots, AI Systems, IoT, Telematics are used by e-com logistics players.
By B2C and C2C E-Commerce: Business-to-consumer E-Commerce is among the most popular and widely known sales models generating majority of the revenue in Malaysia in 2021. The C2C market is also growing because of its cost-effectiveness. The cost of using third parties is declining, and the number of products for sale by consumers is steadily rising. Retailers consider it an essential business model because of the popularity of social media and other online channels.
By Sourcing and Delivery: Klang Valley comprising of includes Selangor and Kuala Lumpur generated the highest orders of more than $300 Mn for both Sourcing and Delivery in 2021. E-commerce hubs are concentrated in Klang Valley owning to large and digitally literate consumer base with decent purchasing power along with highest urban population.
By Volumetric Weight: 1-2 KG Shipments accounted for the highest number of orders in Malaysia E-Commerce Shipments Market followed by 2-5 Kg and 0-1 Kg respectively in 2021. Consumers usually purchase low weight products such as Fashion/ Apparels, Groceries, Mobile Phones and Accessories, Footwear owing to the fact that profitable items often have a high value-to-weight ratio.
By Delivery Period: Majority of the E-Commerce Shipments takes more than 2 days to get delivered in Malaysia except for the regions such as Klang Valley. Not many retailers are offering same day deliveries in Malaysia even though the online shoppers expect it. Customers are willing to pay extra price for sooner deliveries. Growing expectations of consumers towards fast shipping from e-retailers along with delivery of products in case for a special event, such as during festivals will lead to rise of same-day delivery option in Malaysia.
By Payment: E-payment gateways, e-wallets and contactless payment are becoming more widespread, with the Malaysian Government introducing initiatives to integrate key e-wallets among the Malaysian public. Across Malaysia, COD are the most preferred payment method since the 45-54-year-old age group still prefers COD when shopping online.
The e-commerce logistics space in Malaysia is in Growth Stage and is fragmented with presence of ~1000+ Express Logistic companies delivering the E-Commerce Shipments across the country. Top 3 players namely Shoppee, Lazada & POS have ~60.0% market share. Companies are battling against each other to acquire and retain clients, expand geographical presence, expand service offering and improve unit economics to increase margins. Fleet size, number of orders, clientele, number of delivery centers, value-added services, price, and delivery time are the key competing parameters for the e-commerce logistics providers.
Over the forecast period, Malaysia E-commerce logistics market is expected to drive up the demand because of expected surge in internet penetration, especially its exposure to the youth. Due to the COVID-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The e-commerce logistics market in the country is expected to grow on the back of new technologies such as Automation, Blockchain, and the Internet of Things, which will be explored to increase efficiency, improve customer experience and enhance service quality.
By B2C and C2C E-Commerce
Market Segmentation By Sourcing
Market Segmentation by Delivery
Market Segmentation by Volumetric Weight
Market Segmentation by Delivery
Market Segmentation by Payment
E-Commerce Logistics Companies Covered
E-Commerce Marketplace Platform Covered
2.1 Country Demographics of Malaysia
2.2 Population Analysis of Malaysia
3.1 Comparison between Offline and Online Retail
3.2 Ecommerce Business Model in Malaysia
3.3 Government Regulations for the Industry
3.4 Malaysia E-commerce Retail Overview
3.5 Ecosystem – Malaysia E-commerce Market
3.6 Competition Landscape - Malaysia E-commerce Market
3.7 Cross Comparison of Major Players in Malaysia E-commerce Market
3.8 Malaysia E-commerce Retail Market – Future Analysis
4.1 Malaysia E-Commerce Shipments Market Ecosystem
4.2 Industry Cycle of Malaysia E-Commerce Shipments Market
4.3 Timeline of Major E-Commerce Logistics Players
4.4 Operating Models in E-Commerce Logistics Market
4.5 Cost Component for Malaysia E-Commerce Shipments Industry
4.6 Malaysia E-Commerce Shipments Market Size, 2016-2021
4.7 Number of Accepted and Returned Shipments in Malaysia
4.8 Growth Drivers: E-Commerce Shipments Market in Malaysia
5.1 Market Segmentation by B2C E-Commerce and C2C E-Commerce
5.2 Market Segmentation by Sourcing and Delivery
5.3 Market Segmentation by Volumetric Weight
5.4 Market Segmentation by Delivery Period
5.5 Market Segmentation by Payment
6.1 Government Role in Malaysia E-Commerce Shipments Market
6.2 Logistics Constraints in Malaysia E-Commerce Shipments Market
6.3 SWOT Analysis for - Malaysia E-Commerce Shipments Market
6.4 Trends & Developments in Malaysia E-Commerce Shipments Market
7.1 Market Share of E-Commerce Logistics Players in Malaysia, 2021
7.2 Cross Comparison of Major E-Commerce Logistics Players (Inception Year, Network Coverage, Revenues, Number of Orders, Revenue Per Shipment, Avg Domestic & International Per Day Shipments, Number of Pin Codes Served, Employees, Delivery Men and others
8.1 Pricing Analysis of XinHwa
8.2 Pricing Analysis of NinjVan
8.3 Pricing Analysis of DHL E-Commerce
9.1 COVID-19 Impact on Malaysia E-Commerce & E-Commerce Shipments Market
10.1 Malaysia E-Commerce Shipments Future Market Size, 2016-2021
10.2 Future Analysis of Number of Accepted and Returned Shipments in Malaysia
10.3 Future Market Segmentation by Type of E-Commerce and Payments
10.4 Future Market Segmentation by Sourcing and Delivery
10.5 Future Market Segmentation by Delivery Period and Volumetric Weight
10.6 Technological Disruptions
11.1 Business Framework
11.2 Customer Cohort for E-Commerce Warehousing
11.3 Customer Journey and Promotion Strategy
11.4 Recommended Push & Pull Marketing Strategies basis Customer Journey to Penetrate into the Industry
12.1 Innovation Case Study: Fetchr
12.2 Efficient Delivery: Saee, KSA
12.3 E-Commerce focused Logistics Company: Ecom Express
12.4 Prospective Opportunities: Amazon Transportation Services (ATS), India
13.1 Research Methodology
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