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India Financial Brokerage Market Outlook to 2020

Evolvement of Discount Brokers and Robust Trading Volume to Prosper Market Growth

Region:Asia

Product Code:KR396

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Published On

May 2016

Total pages

271

About the Report

The report titled "India Financial Brokerage Market Outlook to 2020 - Evolvement of Discount Brokers and Robust Trading Volume to Prosper Market Growth" provides a comprehensive analysis of Financial Brokerage market in India. The report focuses on the full service brokers and discount brokers separately in detail. The report covers market size and segmentation of overall financial brokerage market by online/offline mode, FIIs and Domestic Investors, Trading exchange each by Equity, Commodities and Currencies and various segmentations on each trading segment. The report covers comparison of online trading with offline trading in India, with the consumer survey regarding the preferences for online trading by different population groups. The report puts forth in-depth analysis on Full Service brokers including business models, market share of major players and detailed company profile for each major full service brokers. The potential and future outlook for full service brokers has also been discussed in the publication. Discount broking market in India has been separately discussed in the report with detailed analysis of major players, their strategies relative to global discount brokers, company profiles for major players, SWOT Analysis and major issues and challenges with the discount broking market in India. The report covers analysis on the process for discount broker to tie up with technology partners to serve retail customers. The report also serves as a benchmark for every new player which is seeking to enter into financial brokerage market and what should be the focus and USP for that new player. 
India Financial Brokerage Market
In the financial brokerage market, equity segment has dominated the overall market in terms of transaction volume with a share of ~% during FY'2015. During the span of last five years, the share of equity has widely improved from ~% share in transaction volume being recorded in FY'2010. During FY'2015, trading from NSE exchange has dominated the currency derivatives market, with a share of ~%. This has translated the trading volume to INR ~ trillion in the same fiscal year.
India Full Service Brokerage Market
The revenues generated by full service brokers have enhanced at a CAGR of ~% during the period FY'2010-FY'2015. The rise in trading volume has consistently led to increase in revenues engendered by these players. Moreover, the shift of trading platform from offline to both online-offline has also surged the revenues countered by full service brokers. However, the future for full service brokers has been showcasing unstable growth, since these companies are losing a significant share to the discount brokers in India. Developing and marketing their ability to help customers meet their goals with a suite of products and services will continue to strengthen their relationships over the long term. ICICI Securities have been the largest players in full service brokerage market, which was contributed by having highest number of clients relative to other peers. Owing to the competition been increased from discount brokers in the form of lower brokerage charges, the full service brokers have shifted their strategy to boost revenues from non brokerage segment. Asset management services, Portfolio management services, insurance broking and mutual funds are the non brokerage segment where these full services brokers have started to focus
While offline clients are typically large ticket­size customers who track the market closely and want a physical interface with the broker, online clients are predominantly retail investors who trade on their own. Over the medium to long term, the outcomes of various impending structural changes in the broking industry such as outlook and potential of discount broking is likely to have crucial bearing on broking profitability. 
India Discount Brokerage Market
The concept of discount broking in India was fetched from US, where 70% of retail volume happens through discount brokers. In India, the trend has caught up well, with discount brokers contributing ~% of the total market turnover currently. The cost of running a broking business in terms of technology, real estate, compliances and marketing has gone up drastically and at the same time, the revenue from brokerage has come down. In such a scenario, the discount broking space was poised to record growth in the market. The market for discount broking has showcased a phenomenal growth by growing at a CAGR of ~% during the period FY'2013-FY'2015. It has been witnessed that more than ~ customers have moved to discount brokers over the last 3 years. This is backed by the fact that in FY'2013, the discount brokers contributed around ~% of the total revenue of the broking industry which had increased to ~% in FY'2015.
India has over 15 discount brokering companies. And now, with discount brokerage hitting the digital space, brokers now have access to a larger number of clients. Zerodha was the first company which has incepted the concept of discount broking in India. The company has dominated the overall market and thus has accounted share worth ~% during FY'2015 in terms of revenues. RKSV Securities is the other major player in the discount broking market and have posted a revenue share worth ~% during FY'2015
As technology is growing and increase in use of internet, smartphones, and mobile apps as well as the evolvement of lower brokerage has led discount brokers to gain momentum in the market in the coming future. Volumes are going to be on the higher side. However, it is likely to take time before it could be witnessed the kind of volume that are required for discount brokerage model to succeed. Projections for the future suggest that the discount broking market is anticipated to witness a phenomenal CAGR of ~% during the period FY'2016-FY'2020. This will lead the market to over INR 20 billion by FY'2020.
Key Topics Covered in the Report:
  • Comparative Analysis of India Financial Brokerage Market with Global Market
  • Educational Training Programs in India Brokerage Market
  • Financial Brokerage Market Size
  • By Revenues
  • BY Transaction Volume
  • Market Segmentation of Financial Brokerage Market by Online/Offline Mode, FIIs and Domestic Investors, Equity, Commodities and Currencies on the Basis of Transaction Volume, Equity (Cash and Derivatives), Cash Market (Intra Day or Delivery Based Transactions), by Major Cities and others
  • India Full Service Brokerage Market Introduction and Size by Revenues
  • Business Model and Issues and Challenges in Full Service Brokerage Market
  • Market Share and Detailed Company Profiles for Full Service Brokers in India
  • Future Outlook and Projections for Full Service Brokers in India
  • India Discount Brokerage Market Introduction and Size by Revenues and Transaction Volume
  • Business Models in India Discount Brokerage Market
  • Strategies Adopted by Discount Brokers in Global Market
  • Market Share and Detailed Company Profiles for Discount Brokers in India
  • Future Outlook and Projections for Discount Brokers in India
  • How Discount Brokers can tie up with major Technology companies to Serve Retail Customers
  • Government Regulation in the Market
  • Growth Drivers in Financial Brokerage Market
  • Analyst Recommendations

Products

Equity Agricultural and Non Agricultural Commodity Currency Derivatives (Futures and Options) Intra Day and Delivery Trades Mutual Funds and IPOs Portfolio Management Services Margin Funding

Companies

Zerodha Securities, Zerodha Commodities, RKSV Securities, Trade Smart Online, SAS Online, Tradejini, SAMCO Securities, ICICI Securities, Kotak Securities, Motilal Oswal, IIFL, Angel Broking, HDFC Securities, Sharekhan, India Bulls Limited, Geojit BNP, Reliance Capital, SMC Securities

Table of Contents

1. Executive Summary
Positioning of India Broking Market with Global Market
Investor Education and Training In India
Potential of India Financial Brokerage Market
Major Target Group for Online Trading
Major Segments that has Driven Changes in Financial Brokerage Market
Trends and Government Role in India Financial Brokerage Market
Potential of Full Service Brokerage Market in India
Which Trader group Prefer Discount Brokerage over Full Service
Major Strategies adopted in Global Discount Brokerage Market
Overview of Online Discount Brokerage Market
Online Discount Brokerage-Should it be Tech Focus or Zero Operating Cost Focus?
Process to Tie up with Technology Partners by Discount Brokers
Is it really a Good Idea to Start Discount Broking Business in India?
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.1. Market Size and Modeling
Consolidated Research Approach
Market Sizing – Overall Financial Brokerage Market
Market Sizing – Discount Brokerage Market
Limitations
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. Comparative Analysis of India Financial Brokerage Market with Global Financial Brokerage Market
Historical Overview
Present Scenario
4. Educational Training Program in India Brokerage Market
Training Program for Stockbroker
Training program for Investors
5. Number of Trading Terminals in India by Major Cities, FY'2015
6. India Financial Brokerage Market Size, FY'2010-FY'2015
6.1. By Revenues from Brokerage, FY'2010-FY'2015
6.2. By Overall Transaction Volume, FY'2010-FY'2015
7. India Financial Brokerage Market Segmentation
7.1. By Online and Offline Mode, FY'2010-FY'2015
7.2. By FIIs and Domestic Investors Transactions in Equity Market, FY'2014-FY'2015
7.3. By Proprietary Trades, Retail and Institutional Investors, FY'2015
7.4. By Equity, Commodities and Currencies on the Basis of Transaction Volume and Brokerage Revenues, FY'2010-FY'2015
7.5. By Equity (Cash and Derivatives) on the Basis of Transaction Volume, FY'2010-FY'2015
7.6. By Cash Market (Intra Day or Delivery Based Transactions), FY'2015
7.7. By Equity Market (NSE and BSE), FY'2010-FY'2015
7.8. By Commodity Market (MCX, NCDEX and NMCE), FY'2010-FY'2015
7.9. By Agriculture and Non Agriculture Commodities, Cy'2010-Cy'2015
7.10. By Non Agriculture Commodities (Precious Metals, Non Precious Metal and Energy Products), CY'2010-CY'2015
7.11. By Currencies Exchange (NSE, BSE, MSEI and USE), FY'2010-FY'2015
7.12. By Major Currencies Traded, FY'2015
7.13. By Full Service and Discount Brokerage, FY'2015
7.14. By Major Cities (NSE and BSE Cash), FY'2015
8. Comparison of Online Financial Brokerage Market with Offline Market
8.1. By Equity, Commodities and Currencies on the Basis of Transaction Volume, FY'2010-FY'2015
9. India Full Service Brokerage Market Introduction and Size by Revenues, FY'2010-FY'2015
9.1. Business Model in Full Service Brokerage Market
9.2. Issues and Challenges in India Full Service Brokerage Market
Reduction in Brokerage Charges
Compliance Regulations
Hurdles in Client Retention
Attracting Talents
9.3. Company Profiles for Full Service Brokers in India Brokerage Market
9.3.1. ICICI Securities
9.3.2. Kotak Securities
9.3.3. Motilal Oswal Financial Services Limited
9.3.4. India Infoline Finance Limited (IIFL)
9.3.5. Angel Broking
9.3.6. HDFC Securities
9.3.7. Sharekhan
9.3.8. India Bulls Limited
9.3.9. Geojit BNP Paribas
9.3.10. Reliance Capital
9.3.11. SMC Securities
9.4. Market Share of Major Players in India Full Service Brokerage Market, FY'2015
9.5. Potential of India Full Service Financial Brokerage Market
Service Portfolio of Full Service Brokers
Strategies and Potential for the Future
9.6. How will Full Service Brokers will compete with Online Discount Brokers
9.7. SWOT Analysis for Full Service Brokerage Market
9.8. India Full Service Brokerage Market Future Outlook and Projections, 2016-2020
10. India Online Discount Brokerage Market Introduction
10.1. India Online Discount Brokerage Market Size by Revenues, FY'2013-FY'2015
10.1.1. By Brokerage Revenues, FY'2013-FY'2015
10.1.2. By Transaction Volume (NSE Equities), FY'2013-FY'2015
10.2. India Online Discount Brokerage Market Segmentation by Equity, Commodities and Currencies Transaction, FY'2015
10.3. Comparison of Pricing Packages for Discount Brokers in India with Global Market
10.4. Business Model in Online Discount Brokerage Market
10.5. Client Preferences for Online Discount and Full Service Brokerage Firms
10.5.1. Consumer Profile in Online Financial Brokerage Market
10.6. How will Discount Brokers Will Cost Efficient and Sustain Profit Margins With Growing Competition
10.7. Strategies Adopted for Online Discount Broking in the Global Market
10.8. Comparison of Online Discount Brokerage Industry with Offline Brokerage (Full Service Brokerage) Industry
10.9. SWOT Analysis for Online Discount Brokerage Market in India
10.10. Is Online Discount Broking Companies are Technology focus or Zero Operating Cost Focus
Strategy for New Player
10.11. How Online Broking Firm Technology Partners Tie Up For Better Technology To Serve Retail Customer
Analyst Take on Developing in-House Technology Development Team
10.12. Process to Outsource the Technology
Decision Making Process to Shortlist Technology Company
10.13. Major Technology Platform in India
Presto (Developed by Symphony Fintech)
Omnesys Nest (Omnesys Technologies)
Financial Technologies
10.14. Back Office Operations
Class (Marketplace Technologies)
D-Mat DP Back Office Solution (Marketplace Technologies)
Esigner Bulk Mailer Solutions (Marketplace Technologies)
10.15. Issues and Challenges in India Online Discount Brokerage Market
Limited Options to the Consumers
Educate the Beginner Clients who are Dependent on Research
Lack of Marketing Efforts
Challenge to Convince Clients
10.16. Company Profiles for Major Players in India Online Discount Brokerage Market
10.16.1. Zerodha
10.16.2. RKSV Securities
10.16.3. Trade Smart Online
10.16.4. SAS Online
10.16.5. Tradejini
10.16.6. SAMCO Securities
Indian Trading League (SAMCO Securities)
10.17. Market Share of Major Players in India Online Discount Broking Market, FY'2015
10.18. India Online Discount Broking Market Future Outlook and Projections, FY'2016-FY'2020
11. Government Regulations and Initiative in India Financial Brokerage Market
Conditions and Procedure of Non-Registration for Stock Broker in India
Registration Process
Documents Required for Capital Market Segment
Government Trading Charges
Role of Government in Discount Brokerage
12. Growth Drivers and Trends in India Financial Brokerage Market
12.1. Increase in Investment Through Foreign Portfolio Investment in Indian market
12.2. Surge in Online Trading
12.3. Rising Trading Turnover and other adjoining Factors
12.4. Decrease in Brokerage rate and Expansion of Financial Services
12.5. Imposition of Commodities Transaction tax
13. Analyst Recommendations
13.1. Process to Start Discount Broking Firm in India
Apply for Registration from Multiple Exchanges
Development of Trading Platform
Website Designing
Customer Acquisition through Effective Marketing
Offer Cutting Edge Technology with Support Sale Service
13.2. Focus and USP for New Entrant in Discount Broking
14. Macroeconomic Factors in India Financial Brokerage Market
14.1. Number of Demat Account Holders, FY'2010-FY'2020
14.2. Number of Listed Companies, FY'2010-FY'2020
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