India Payment Services Industry Outlook to 2019
Surging Investments in MPOS, mWallet and NFC to Drive Growth
Region:Asia
Product Code:KR298
March 2015
165
About the Report
The report titled “India Payment Services Industry Outlook to 2019 – Surging Investments in MPOS, mWallet and NFC to Drive Growth” provides a comprehensive analysis of the various aspects such as market size of the payment industry, mobile wallets, mobile banking and MPOS payments along with online payments and payment gateways. The report also covers the market shares of major companies involved in different segments in the payment industry in India.
The payment market is majorly driven by transactions through mobile point of sale terminals and mobile banking, in FY’2014 registered transactions worth of INR ~ million. There is a growth recorded of 147.6% from the revenues generated by the industry as compared to the previous year, where the total transactions were INR ~ million. Each segment in the payment market is subject to a gamut of different factors such as number of units sold, reach amongst customers and merchant acquisitions that play an important role in determining their respective revenues.
The major segments in the payment industry in India include, MPOS, mobile banking, mobile wallets and online bill payments. In FY’2014, the largest share of market was held by mobile banking services at INR ~ million and was followed by payments made by using mobile point of sale devices. Mobile wallets and online bill payments comprise only of a small percentage share in the market.
Moreover, each segment in the payment industry in India comprises of a different set of players. For example, in mobile banking sector, financial institutions such as banks operate independently by using an application developed by a software company. However, in mobile POS market, there is a tie-up between the financial institution and the gateway to route transactions. Mobile wallets have witnessed collaborations between telecom companies and banks to provide pre-paid wallet services to customers. The largest market share in mobile banking market in terms of value of transactions was held by ICICI at ~%, whereas, by volume of transactions it was led by the State bank of India at ~% in FY’2014.
The market for payments in India is changing rapidly. Technological advancements and a high rate of adoption of mobile devices have enabled the growth of banking and payment services. Also, the increase in internet penetration across both urban and rural sectors has provided a platform for payment and software companies to provide solutions which can amplify the financial services. Competitive pressures in this sector have been significantly changing the market with more number of startups providing cost effective services to customers. India payment market is expected to grow at a CAGR of ~% from FY’2015 to FY’2019 and has been estimated to out-grow INR ~ million by FY’2019.
Key Topics Covered in the Report:
- The market size of the India m-payment industry, m-wallet, m-banking, m-POS, bill payments, online bill payments, payment gateway market
- Market segmentation of the sectors on the basis of value and volume of transaction, more of payment and payment channels
- Market segmentation of the m-POS market on the basis of revenues sources
- Trends and Development in the India payment market
- Competitive landscape and detailed company profiles of the major financial institutions and companies involved in the payment industry in India
- Future outlook and projections of the India payment market
Products
Mobile Wallet, Mobile Banking, MPOS, Bill Payments, Online Payment Gateway, Merchant Acquiring Landscape, Switch Providers
Companies
ICICI Bank, HDFC Bank, State Bank of India, Axis Bank, Union Bank of India, Citibank, Bank of Baroda, Airtel Money, Idea My Cash, mPesa, mRupee, Money on Mobile, CCAvenue, BillDesk
Table of Contents
1.India Payments Market Introduction
2.India M-Payments Market, FY’2012-FY’2014
2.1.Introduction
2.2.India M-Payment Market Size, FY’2012-FY’2014
2.2.1.By Transaction Volume, FY’2012-FY’2014
2.2.2.By Number of Transactions, FY’2012-FY’2014
2.2.3. By Payment Methods
2.3.India M-Payment Market Segmentation, FY’2014
2.3.1.By Type of Industry (Online Travel, Financial Services, Online Retail, Others), FY’2014
2.3.2.By Type of Payments (Mobile Banking, mPOS, mWallet), FY’2012-FY’2014
3.India M-Wallet Introduction and Value Chain
Value Chain Analysis
3.1.India M-Wallet Market Size, FY’ 2013-FY’2014
3.2.India M-Wallet Market Segmentation (Semi-Closed Loop, Closed Loop and Open Loop), FY’2013-FY’2014
3.3.India M-Wallet Market Segmentation (Consumer and Enterprise), FY’2013-FY’2014
3.3.1.Consumer M-Wallet Market Size and Segmentation (Utility Bill Payments, Domestic Money Transfer, Retail Merchant Payments), FY’2013-FY’2014
3.3.2.Enterprise M-Wallet Market Size and Segmentation (Government and SMEs), FY’2013-FY’2014
3.4.Trends and Developments in India M-Wallet Market
Transformation of M-wallet Companies to Payment Banks
Companies Addressing Security Concerns Pertaining to M-Wallet
M-Wallets Powered By NFC Technology
M-wallet Transactions Conducted through Social Media
3.5.Government Regulations in India M-Wallet Market
3.6.Market Share of Major Players in India M-Wallet Market, FY’2014
3.6.1. Competitive Landscape of Major Players in India M-Wallet Market
3.7.India M-Wallet Market Future Outlook and Projections, FY’2015-FY’2019
4.India M-Banking Market, FY’2012-FY’2014
4.1.India M-Banking Market Introduction and Value Chain
India M-Banking Value Chain
4.2.India M-Banking Market Size, FY’2012-FY’2014
4.2.1.By Transaction Volume, FY’2012-FY’2014
4.2.2.By Number of Transactions, FY’2012-FY’2014
4.3.M-Banking Segmentation by Different Uses of M-Banking (Online Travel, DMT, Online Retail, Bill Payments, FY’2014
4.4.Market Share of Different Banks in India M-Banking Market, FY’2012-FY’2014
4.4.1.Competitive Landscape of Major Players in India M-Banking Market
4.5.Government Regulations in India M-Banking Market
Regulatory and Supervisory Guidelines
Technology and Security Guidelines
Customer Registration Guidelines
4.6.India M-Banking Market Future Projections and Outlook, FY’2015-FY’2019
5.India M-POS Market, FY’2012-FY’2014
5.1.Introduction and Value Chain
India M-POS Market Value Chain Analysis
5.2.India M-POS Market Size, FY’2012-FY’2014
5.2.1.By Revenue, FY’2012-FY’2014
5.2.2.By Number of M-POS Devices Produced, FY’2012-FY’2014
5.2.3.By Value of Transactions, FY’2012-FY’2014
5.3.Competitive Landscape of Major Players in India M-POS Market
5.4.Trends and Developments in India M-POS Market
Increase in Consumer Awareness
Differentiated Value Proposition
Shift to Electronic Methods to Process Transactions
Technological Innovation
5.5.India M-POS Market Future Outlook and Projections, FY’2015-FY’2019
6.Merchant Acquiring Landscape in India – Bank Acquired Merchants, FY’2012-FY’2014
6.1.Introduction
6.2.Market Share of Different Banks in India POS Market, FY’2012-FY’2014
6.2.1.By Number of POS Terminals, FY’2012-FY’2014
6.2.2.By Volume of Transaction through POS Terminals, FY’2012-FY’2014
6.2.3.By Number of Transaction through POS Terminals, FY’2012-FY’2014
7.India Bill Payment Market, FY’2010-FY’2014
7.1.India Bill Payment Introduction and Value Chain
Retailers
Aggregators
7.2.India Bill Payment Market Size, FY’2010-FY’2014
7.3.India Bill Payment Market Segmentation by Type of Bills, FY’2014
7.4.India Bill Payment Market Segmentation by Payment Channel (Bank, Biller, Third-Party), FY’2014
7.5.India Online Bill Payment Introduction and Market Size, FY’2010-FY’2014
GIRO Based Payment System
7.6.India Online Bill Payment Market Segmentation by Payment Platform, FY’2010-FY’2014
7.7.India Online Bill Payment Market Future Outlook and Projections, FY’2015-FY’2019
7.8.Market Share of Major Players in India Bill Payments Market, FY’2014
7.8.1.Competitive Landscape of Major Players in India Bill Payments Market
7.9.India Bill Payments Market Future Projections and Outlook, FY’2015-FY’2019
8.India Online Payment Gateway Market, FY-2010-FY’2014
8.1.India Online Payment Gateway Market Introduction, FY’-2010-FY’2014
8.2.India Online Payment Gateway Market Size, FY’2010-FY’2014
8.3.Market Share of Major Players in India Online Payment Gateway Market, FY’2014
8.3.1.Competitive Landscape of Major Players in India Online Payment Gateway Market
8.4.India Online Payment Gateway Market Future Projections and Outlook, FY’2015-FY’2019
9.Switch Providers in India Payments Market
9.1.India Payment Industry Switch Providers Introduction
9.2.Competitive Landscape of Major Switch Providers in India Payment Industry
10.Role of Government in India Payments Market
Eligibility Criteria for Participation
Roles and Responsibilities of BBPCU
Roles and Responsibilities of BBPOU
11.SWOT Analysis
12.Porter’s Analysis
Measures to Overcome Porter’s Five Forces
13.Trends and Developments in India Payments Market
New Partnership Model
Adoption of Mobile Technology
Role of Reserve Bank of India
Improvement in Security Measures
Role of National Payments Corporation of India
Other Technological Advancements
14.Challenges and Issues in India Payments Market
Alternative Forms of Payments
Adoption of Technology in Rural Areas
Regulatory Restrictions
Security Issues
Interoperability
Lack of Awareness
15.India M-Payment Market Future Outlook and Projections, FY’2015-FY’2019
16.Macro-Economic Variables
16.1.Number of Bank Branches in India, FY’2009-FY’2019
16.2.Population in India, FY’2009-FY’2019
16.3.Personal Disposable Income, FY’2009-FY’2019
16.4.Electronic Payment Transactions in India, FY’2009-FY’2019
16.4.1.ECS/NECS Transactions by Volume and Numbers, FY’2009-FY’2019
16.4.2.NEFT/EFT Transactions by Volume and Numbers, FY’2009-FY’2019
16.4.3.RTGS Transactions by Volume and Numbers, FY’2009-FY’2019
16.4.4.Credit Card Transactions by Volume and Numbers, FY’2009-FY’2019
16.4.5.Debit Card Transactions in Volume and Numbers, FY’2009-FY’2019
16.4.6.IMPS Transactions by Volume and Numbers, FY’2012-FY’2014
17.Appendix
17.1.Market Definition
17.2.Abbreviations
17.3.Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
17.4.Disclaimer
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