India Web Insurance Aggregator Outlook to 2024

Challenging Incumbent Distribution Channels of Insurance Products

Region:Asia

Author(s):Lakshay Aggarwal

Product Code:KR949

Download Sample Report download
Buy the Full ReportStarting from $4750
Published on

January 2020

Total pages

34

Table of Content

Download Sample Report download
Buy the Full ReportStarting from $4750

About the Report

About the Report

The publication titled "India Web Insurance Aggregator Outlook to 2024 – Challenging Incumbent Distribution Channels of Insurance Products" decodes the shape of Insurance industry in India with a special focus placed on web aggregator mode of distribution and its fast pace growth in the past few years. In addition to the different business models followed by aggregator firms, the report also covers the current landscape of aggregator industry basis revenue, premium collection, penetration rate with respect to overall insurance industry. It also includes the extensive competition benchmarking of industry by cross-comparing peer companies across operational, segment wise premium collection, profitability and financial parameters, includes company profiles of top players and defines customer acquisition cost of top players and at industry level. The role of changing regulations by IRDA, prevailing trends in industry and capturing issues faced by current players has also been showcased to evaluate the future outlook of industry.
Analysts at Ken Research have estimated the total addressable market for different insurance products including Motor, Health and Term Life and have suggested that profitability should be a key concern for aggregator firms and investors while expanding the business for acquiring new customers and serving with enhanced insurance products.
The report concludes with full interviews conducted with Mr. Mahavir Chopra, Chief Business Officer at Coverfox and Mr. Naval Goel, Chief Executive Officer at PolicyX.

 

Insurance Industry in India and Role of Aggregators
Insurance GWP collection of India reached USD 97.4 Billion in FY’2019, taking the insurance penetration to 3.7%, lagging behind most of the emerging Asian Economies wit h around 5.6% of penetration. The growth is majorly led by non-life insurance products including Motor and Health owing to initiatives led by government in terms of amending Motor Vehicles Act, 2019 and rising awareness among population for covering the unforeseen risks. Introduction of Web Aggregator Platforms have fostered the need for comparison of different products at a single place, helping customers in making an informed choice. During FY’2019, aggregator firms contributed less than 1% to total GWP collection in India, depicting high growth over past few years yet potential for more to meet European standards. 
Different Business Strategies of Players to Up-Ante their Game
While PolicyBazaar continues to be the pioneer in the industry, Coverfox Broking Limited has positioned itself to being an Omni-channel provider of service through their ‘more than 50,000 insurance agents registered on ‘Coverdrive’ segment. In a similar fashion, Bootstrapped PolicyX continues to strengthen its cost leadership by having lowest customer acquisition cost among industry peers. Targeting similar audience, aggregators generally compete on Platform Service, Telemarketing Assistance, Product Portfolio and Partnership with Insurance Providers.
Focus on Rapidly Evolving Customer Behavior
The demand of customers is no longer limited to traditional products of Motor, Health and Term Life and is gradually evolving to risks experienced in domains including cyber, intellectual property, renters, travel, home and contents, business, pet and others. Aggregators need to work hard with Insurance providers to underwrite such risks and simultaneously making efforts to spread awareness among the Tier II and Tier III cities of India. Aggregator firms could also emphasize upon rewarding customers upon fulfillment of precautionary measures specified for each insurance product.
Time Period Captured in the Report:
  • Historical Period – FY’2016 - FY’2019
  • Forecast Period – FY’2019 – FY’2024E
Companies Covered:
  • Policy Bazaar
  • CoverFox
  • EasyPolicy
  • PolicyX
  • ET Insure
  • Compare Policy
Key Topics Covered in the Report
  • Snapshot on Insurance Industry in India
  • Distribution of Insurance in India
  • Overview of Insurance Web Aggregators
  • Operating Business Models (Online broking V/s Online Aggregators)
  • Regulations by IRDA for Web Aggregators
  • India Web Insurance Aggregators Market Size
  • India Web Insurance Aggregators Market Segmentation
  • Competitive Landscape of Major Insurance Web Aggregators
  • Cross Comparison of Major Players on Key Performance and Operational Indicators
  • Key Trends and Developments
  • India Web Insurance Aggregators Future Market Size
  • India Web Insurance Aggregators Future Market Segmentation
  • Total Addressable Market for the Players, FY’2019-FY’2024E
  • Analyst Recommendations for New and Incumbent Players
  • Interview with Mahavir Chopra, Chief Business Officer at Coverfox Insurance
  • Interview with Naval Goel, CEO at PolicyX, India

Products


Companies

Companies Covered:
  • Policy Bazaar
  • CoverFox
  • EasyPolicy
  • PolicyX
  • ET Insure
  • Compare Policy

Table of Contents

Table of Contents

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
2.4. Consolidated Research Approach
2.5.Market Sizing Aproach–India Web Insurance Aggregator Industry
2.6.Sample Size Inclusion Table
2.7.Limitations
2.8.Final Conclusion

3. India Web Insurance Aggregator Industry
3.1. Business Model of India Web Insurance Aggregator Market
Online Aggregators
Online Brokers
3.2. What an Ideal Customer Looks like?
3.2.1. Customer Preferred Platform for Interaction
Understanding Insurance Product
Buying Insurance Product
Servicing Requirements
Insurance Claim Procedures
3.3. Insurance Industry in India
3.4. India Web Insurance Aggregator Market Overview
3.5. India Web Insurance Aggregator Industry Size, FY’2016-FY’2019
Revenue
Premium collection
3.6. India Web Insurance Aggregator Industry Segmentation Basis Type of Insurance Product
Segmentation of Non-Life Insurance Products Including Motor, Health and Others
3.7. Regulations for Web Aggregators in India Market

4. Competitive Landscape of Web Insurance Aggregators in India
Market Share basis Revenue, FY’2019
Market Share basis Premium Collection, FY’2019
4.1.1. Company Profiles of Major Players in India Online Insurance Aggregator Market
PolicyBazaar Insurance Web Aggregator
Coverfox Broking Limited
Easypolicy Insurance Web Aggregator
PolicyX Web Insurance Aggregator
4.1.2. Cross-Comparison of Major Players
Operational Parameters
Product Wise Premium Collection
Customer Acquisition Cost
Profitability Parameters
Funding Disclosures

5. Issues and Challenges in India Web Insurance Aggregator Industry
5.1.Competition from Traditional Brokers
5.2.Lack of Usage for Online Payment Modes
5.3.Dominance of Car Dealerships
5.4.Missing Trust Factor
5.5.Lack of Marketing Efforts by Insurance Providers
5.6.Renewal Rates
5.7.Using Aggregators For Only Comparison

6. Trends and Developments in India Web Insurance Aggregator Industry
6.1.POS Model of Insurance Distribution
6.2.Entry of Foreign Investors
6.3.Motor Vehicles Amendment ACT, 2019
6.4.Rising Millennial Population

7. Future Outlook of Web Insurance Aggregators in India, FY’2019-FY’2024E
7.1. Industry Future Projections, FY’2019-FY’2024
Revenue
Premium Collection
7.2. Total Addressable Market for Different Insurance Products
Motor Insurance
Health Insurance
7.3. Industry Segmentation Basis Type of Insurance Products, FY’2019-FY’2024E
Future Segmentation of Non-Life Insurance Products, FY’2019-FY’2024

8. Analyst Recommendations in India Web Insurance Aggregator Market
8.1.Industry Positioning
8.2.Employee Retention
8.3.Cost Efficiency
8.4.Extensive Product Portfolio
8.5.Advanced Customer Interaction

9. Industry Speaks
9.1. Interview with Mahavir Chopra, Chief Business Officer at Coverfox
9.2. Interview with Naval Goel, CEO at PolicyX

Disclaimer

Contact Us


List of Figure

Figure 1-1: Executive Summary of India Web Insurance Aggregator Industry Outlook to FY’2024
Figure 3-1: Business Model of Web Insurance Aggregators in India, 2019
Figure 3-2: Business Model of Online Insurance Brokers in India, 2019
Figure 3-3: Representation of Customer Profile in India Web Insurance Aggregator Industry, 2019
Figure 3-4: Different Distribution Mode preferred by Customers for Understanding the Insurance Product, 2019
Figure 3-5: Different Distribution Mode preferred by Customers for Buying the Insurance Product, 2019
Figure 3-6: Different Distribution Mode preferred by Customers for Servicing Requirements such as Queries, Complaints Account Details and Modifications, 2019
Figure 3-7: Different Distribution Mode preferred by Customers for Generating Insurance Claim Requests, 2019
Figure 3-8: Insurance Density in USD and Insurance Penetration in Percentage of India during FY’2011-FY’2019
Figure 3-9: Gross Written Premium by Insurance Providers in USD Million in India during FY’2015-FY’2019
Figure 3-10: Classification of Gross Written Premium basis Life Insurance, Motor Insurance, Health Insurance and Others in India in Percentage, during FY’2015-FY’2019
Figure 3-11: Classification of Total Number of New Policies Issued basis Life and Non-Life Insurance Policies in India in Percentage, during FY’2014-FY’2019
Figure 3-11: Distribution Mode of Insurance Products in Insurance Industry on the Basis of GWP in Percentage, FY’2019
Figure 3-12: Distribution Mode of Insurance Products in Insurance Industry basis Number of Policies Sold in Percentage, FY’2019
Figure 3-13: Market Size of India Web Insurance Aggregator Industry on the basis of Revenue in USD Million, FY’2016-FY’2019
Figure 3-14: Market Size of India Web Insurance Aggregator Industry on the basis of Premium Collection in USD Million, FY’2018-FY’2019
Figure 3-15: India Web Insurance Aggregator Industry Segmentation on the basis of Type of Insurance Products including Term Life and Non-Life Insurance on the basis of Premium Collected in USD Million in FY’2019
Figure 3-16: Segmentation of Non-Life Premium Collected by Insurance Web Aggregators on the Basis of Motor, Health and Others in Percentage (%), FY’2019
Figure 4-1: Market Share of Major Players in India Web Insurance Aggregators Market on the Basis of Revenues in Percentage (%), FY’2019
Figure 4-2: Market Share of Major Players on the basis of Premium Collected in India Web Insurance Aggregators Market in Percentage in India, FY’2019
Figure 4-3: Revenue of PolicyBazaar in USD Million during FY’2016-FY’2019
Figure 4-4: Split of Revenue by Type of Source in USD Million during FY’2018 and FY’2019
Figure 4-5: Revenue Split of PolicyBazaar on the basis of Type of Insurance including Life Insurance and Non-Life Insurance in Percentage in FY’2018
Figure 4-6: Split of Revenue of Coverfox Broking Limited in Percentage during FY’2019
Figure 4-7: Revenue of Coverfox Broking Limited in USD Million, FY’2016-FY’2019
Figure 4-8: Net Profit Margin in Percentage, FY’2016-FY’2019
Figure 4-9: Total Revenue of Easypolicy in USD Million, FY’2016-FY’2019
Figure 4-10: Net Profit Margin in Percentage, FY’2016-FY’2019
Figure 4-11: Total Revenue of PolicyX in USD Million, FY’2016-FY’2019
Figure 4-12: Net Profit Margin in Percentage, FY’2016-FY’2019
Figure 4-13: Cross Comparison of Major Players in India Web Insurance Aggregator Market on the basis of Product Wise Premium Collection in Percentage for the year ending FY’2019
Figure 4-14: Trend of Industry Customer Acquisition Cost in India Web Insurance Aggregator Industry during FY’2016-FY’2019.
Figure 5-1: Number of Individual Agents in India Web Insurance Aggregator Industry as at 31st March, FY’2014-FY’2019
Figure 6-1: Number of Millennial Population in Million during FY’2014-FY’2024E
Figure 7-1: Gross Written Premium of Insurance in USD Billion in India during FY’2019-FY’2024E
Figure 7-2: Future Projections of India Web Insurance Aggregator on the Basis of Revenue in USD Million, FY’2019-FY’2024E
Figure 7-3: Future Projections of India Web Insurance Aggregator Market on the Basis of Premium Collection in USD Million, FY’2019-FY’2024E
Figure 7-4: Estimated Annual Sales of Passenger and Commercial Vehicles in India in Million Units, FY’2019-FY’2024E
Figure 7-5: Estimated Annual Sales of Two Wheeler Vehicles in India in Million Units, FY’2019-FY’2024E
Figure 7-6: Out of Pocket Expenditure on Healthcare in India in USD Billion, FY’2014-FY’2021E
Figure 7-7: Future Segmentation of Non-Life Premium Collected by Insurance Web Aggregators on the basis of Motor, Health and Others in Percentage, FY’2019-FY’2024E


List of Table

Table 2-1: Consolidated Research Approach for India Web Insurance Aggregator Market
Table 2-2: Sample Size Inclusion Table Including Web Aggregator Firms, Insurance Seekers and other Industry Experts
Table 2-3: Sample Size Inclusion Table Including Respondent Category and Percentage of Sample Size
Table 2-4: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome
Table 3-1: Business Model of Web Aggregators in India Web Insurance Aggregator Industry, FY’2019
Table 3-2: Business Model of Online Brokers in India Web Insurance Aggregator Industry, FY’2019
Table 3-3: Snapshot on Insurance Industry in India including Overview, Insurance Products, Distribution Mode, Commission Expenses, Claim Benefits, Competitive Landscape and Recent Developments
Table 3-4: Insurance Density in USD and Insurance Penetration in Percentage of India with respect to Life and Non-Life Insurance segments as at end of FY’2019
Table 3-5: Insurance Infrastructure in India as at 31st March 2019
Table 3-6: Classification of Gross Written Premium basis Life Insurance, Motor Insurance, Health Insurance and Others in India in USD Billion, during FY’2015-FY’2019
Table 3-7: Classification of Total Number of New Policies Issued basis Life and Non-Life Insurance Policies in Million, during FY’2014-FY’2019
Table 3-7: Commission Expenses and Claim Benefits Paid in USD Million by Life Insurance Providers in FY’2018 and FY’2019
Table 3-8: Industry Commission Expenses from all Insurance Products and Web Aggregator Revenue in USD Million, FY’ 2019
Table 3-9: Segmentation of Premium Collected by Insurance Web Aggregators on the basis of Life and Non-Life in USD Million, FY’2019
Table 3-10: Segmentation of Non-Life Premium Collected by Insurance Web Aggregators on the basis of Motor, Health and Others in USD Million, FY’2019
Table 3-11: Regulations for Insurance Web Aggregators as specified by IRDA (Insurance Web Aggregators) Regulations, 2017
Table 3-12: Maximum Commission Charges payable to Web Aggregators by Insurance Providers as specified in IRDA (Insurance Web Aggregators) Regulations, 2017
Table 3-13: Key Changes Made in the regulations by IRDA in 2017 with respect to Regulations in 2013
Table 4-1: Competitive Landscape of Web Insurance Aggregators in India Including Nature of Competition, Major Competing Parameters and Business Sustainability, FY’2019
Table 4-2: List of all Players in India Web Insurance Aggregator Industry including Certificate Code, Name of the Player and Registration Period as at 31st October 2019
Table 4-4: Market Share of Major Players in India Web Insurance Aggregators Market on the Basis of Revenues in USD Million, FY’2019
Table 4-5: Market Share of Major Players on the basis of Premium Collection in India Web Insurance Aggregators Market in USD Million, FY’2019
Table 4-6: Company Profile of PolicyBazaar including Company Overview, Product Range, Business Model, Business Strategy, Number of Employees, Advertisement Expenditure, Revenue Streams and Recent Developments, 2019
Table 4-7: Cross Matrix of Revenue Collection by Type of Source including Telemarketing, Outsourcing, Rewards and Product listing vis-à-vis Type of Insurance Product including Life and Non-Life Insurance in USD Million during FY’2018
Table 4-8: Company Profile of Coverfox Broking Limited including Company Overview, Product Range, Business Model, Business Strategy, Number of Employees, Advertisement Expenditure, Revenue Streams and Recent Developments, 2019
Table 4-9: Revenue of Coverfox Broking Limited in USD Million, FY’2019
Table 4-10: Top 5 Highest Commission Paying Insurance Providers to Coverfox in USD Thousands during FY’2019
Table 4-11: Company Profile of Easypolicy including Company Overview, Product Range, Business Model, Number of Employees, Advertisement Expenditure, Revenue Streams and Recent Developments, 2019
Table 4-12: Company Profile of PolicyX including Company Overview, Product Range, Business Model, Business Strategy, Number of Employees, Advertisement Campaign and Revenue, 2019
Table 4-13: Cross Comparison of Major Players in India Web Insurance Aggregator Market on the basis of Revenue earned in FY’2018 and FY’2019, Premium Collected in FY’2018 and FY’2019, Average Daily Traffic on Platform, Average Daily Number of Leads, Lead Generation Rate, Total Number of Employees as at 31st October 2019, Number of Telesales Representatives, Average Monthly Salary of a Telesales Representative (CTC in USD per month), Number of Partner Insurance Providers, Highest Paying Insurer in FY’2018 and FY’2019
Table 4-14: Cross Comparison of Major Players in India Web Insurance Aggregator Market on the basis of Product Wise Premium Collection in USD Million for the year ending FY’2019
Table 4-15: Cross Comparison of Major Players in India Web Insurance Aggregator Market on the basis of Customer Acquisition Cost including Average Number of Daily Leads, Conversion Rate, Average Monthly Number of Policies Sold, Advertisement Expense in USD Million, Software Expense in USD Million, Communication Expense in USD Million, Employee Benefit Expenses in USD Million and Customer Acquisition Cost*, 2019
Table 4-16: Cross Comparison of Major Players in India Web Insurance Aggregator Market on the basis of Profitability Parameters including Total Revenue in USD Million, PAT (USD Million), Net Profit Margin in Percentage (%) and Return on Assets in Percentage (%), FY’2019
Table 4-17: Cross Comparison of Major Players in India Web Insurance Aggregator Industry on the basis of Revenue, Total Funded Amount, Level of Funding and Details of Investors, 2019
Table 7-1: Insurance GWP, GWP Collection by Web Aggregators in USD Billion in India and Penetration rate in Percentage, FY’ 2024E
Table 7-1: Estimation of Total Addressable Premium Collection and Commission Income in USD Million from New Sales of Motor Vehicles including Passenger Vehicles, Commercial Vehicles and Two Wheeler Sales during FY’2020E-FY’2024E
Table 7-2: Trends Governing the Health Insurance Industry in India, 2017
Table 7-3: India Web Insurance Aggregator Industry Segmentation on the basis of Type of Insurance Products including Life Insurance and Non-Life Insurance on the basis of Premium Collected in USD Million during FY’2019-FY’2024E
Table 7-4: Future Industry Segmentation of Premium Collected by Web Aggregators on the basis of Life Insurance and Non-Life Insurance in USD Million, FY’2019-FY’2024E
Table 7-5: Segmentation of Non-Life Premium Collected by Insurance Web Aggregators on the basis of Motor, Health and Others in USD Million, FY’2019-FY’2024E
Table 8-1: Estimated Key Variables by FY’2024 for India Web Insurance Aggregator Industry

You can also purchase parts of this report.
Do you want to check out a section wise price list?
Get Price Break-up

Why Buy From US?

RRR
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

reach
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Research
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

Insite
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository
150+ Consulting project a year
100+ Analysts
8000+ Client Queries in 2022