Despite the current situation of COVID-19, the diagnostic market of India has witnessed strong growth. As consumer behavior shift towards preventive testing, there would be more focus and research on molecular and genetic testing. Government initiatives with respect to introduction of industry regulations and insurance could be a game changer for ....

With COVID-19 causing a drastic change in industries, the health industry is also expected to see a considerable change. “Precaution is better than cure” is quite suitable for the Indian consumers as there has been a drastic shift towards preventive testing wherein individuals are now getting tested for diseases as soon as the slightest of the sym ....

A gradual shift of consumer behavior from preventive testing to a wellness approach has changed the diagnostics sector drastically. A number of government initiatives such as Ayushman Bharat hopes to penetrate within rural India, in order to bridge the gap between the rural and urban areas. In conversation with Mr. Indranil Roy Choudhury, Chief ....