General Healthcare
How Ken Research Helped Validate a $450M Healthcare Market Opportunity in the Philippines
A newly established corporation aimed to build a multi-specialty medical facility in a growing region of the Philippines. Their vision was to address unmet healthcare needs and establish themselves as a leading provider. To achieve this, they partnered with Ken Research, a trusted mid-tier consulting firm, to create a comprehensive business case.
Ken Research was selected for its proven expertise in market intelligence, financial modeling, and healthcare sector analysis, ensuring the client received actionable insights to make data-backed decisions.
The client faced several challenges:
These challenges demanded a thorough feasibility study combining market research, competitive analysis, and financial modeling.
Ken Research conducted the engagement over 12 weeks, ensuring timely delivery of insights. Key phases included:
The facility was planned for Pampanga, Philippines, a strategic location due to:
The healthcare industry in Philippines faced three key challenges:
Ken Research addressed these challenges through a three-pronged approach:
Ken Research provided insights into the market's potential by analyzing:
Ken Research analyzed competitors to identify gaps and opportunities:
Ken Research developed detailed financial projections for Year 5 operations:
Revenue Streams
Revenue Stream |
Average Fee (USD) |
Daily Volume |
Annual Revenue (USD) |
Consultations |
40 |
120 |
1,680,000 |
Surgical Procedures |
1,200 |
8 |
2,880,000 |
Diagnostics and Imaging |
80 |
150 |
4,200,000 |
Ancillary Services |
Variable |
- |
400,000 |
Total Revenue (Year 5) |
- |
- |
9,160,000 |
Operational Costs (OPEX)
Category |
Annual Cost (USD Million) |
Staff Salaries |
1.8 |
Utilities & Maintenance |
1.4 |
Consumables & Marketing |
1.3 |
Total OPEX |
4.5 |
Ken Research enabled the client to:
The client is now well-positioned to launch a state-of-the-art facility, addressing healthcare gaps and setting new benchmarks for quality care.
"Ken Research’s team brought clarity and precision to our ambitious project. Their ability to combine data analytics with actionable strategies was invaluable in helping us achieve our goals. Their insights gave us the confidence to move forward."
— Client Representative
Are you looking to unlock market opportunities and build a strong business case? Partner with Ken Research for customized market intelligence and strategic advisory services.
Contact us today to start your journey to success.
[Disclaimer: Client and industry names are withheld under NDA agreements.]
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