Asia-Pacific Baby Hygiene Industry Outlook to 2020 - Rising Expenditure on Baby Hygiene with Better Health and Safety Standards to Drive Growth
Region:Asia
Product Code:KR449
December 2016
195
About the Report
The report titled "Asia-Pacific Baby Hygiene Industry Outlook to 2020 - Rising Expenditure on Baby Hygiene with Better Health and Safety Standards to Drive Growth" provides a comprehensive analysis on the performance of baby hygiene products in the Asia-Pacific Region. The revenues of the Industry have been segmented country wise on the basis of personal and sanitary care baby products. Under each segment, aspect such as market size on the basis of revenue has been computed from the sales of Baby Diapers, Wipes, Soap, Shampoo, Lotion and Creams, Hair and Massage Oil, Toothbrush, Toothpaste and Others. The report also covers major players operating in the space along with competitive landscape of baby product manufacturers, pricing analysis and competition scenario. This report will help industry consultants, baby hygiene manufacturers, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future
The Asia-Pacific baby hygiene market has increased at a CAGR of ~% during the period 2010-2015. The sales of baby hygiene products in the Asia-Pacific region generated revenues amounting to USD ~ billion during 2015 from USD ~ billion during 2010. Developing economies including India, Thailand, Japan and Vietnam have witnessed double digit growth in revenues during the review period. Increasing GDP per capita, rising hygiene awareness and high growth in new born babies have helped the market revenues to stimulate especially in developing countries.
China
China has become one of the world's largest consumers of baby hygiene products. The country has accounted for approximately ~% of the Asia-Pacific baby hygiene market. The revenue generated from the sale of baby hygiene products, which includes personal care and sanitary care baby products, was evaluated at USD ~ million in 2010 and inclined to USD ~ million in 2015. A major policy change undertaken by the country was the removal of the ‘one child policy' and the introduction of the ‘two-child policy' in 2013.
The sale of diaper and wipes helped the sanitary care market to obtain revenues worth USD ~ million in 2015. The skin care market comprises of baby soap, lotions and creams, fragrances, baby powder and other skin and body care products. This market is mainly driven by the sale of soaps, lotions and creams. The skin and body care segment obtained revenues amounting to USD ~ million during 2015.
The revenues generated from the sale of baby hygiene products in the country has been estimated to augment from USD ~ billion in 2016 to USD ~ billion during 2018. The removal of China's ‘one child policy' in 2013 is expected to be the primary factor that will bring about higher growth potential of this market during the review period. The revenue of the baby hygiene market is projected to reach USD ~ million by 2020.
Japan
The changing demographic trends in Japan are constraining the sales of child-specific products, with rapid growth in aging population and low birth rate resulting into lower sales of baby hygiene products in the country. Due to this, the market for baby hygiene products is poised to grow at a CAGR of ~% during the period FY'2011-FY'2016. The revenue generated from the sale of baby hygiene products witnessed a stable increase from USD ~ million in FY'2011 to USD ~ million during FY'2016.
The revenues generated from the sale of sanitary care baby products including baby diapers and wipes was evaluated at USD ~ million during FY'2016. The sanitary care market witnessed lower growth rates during the review period due to falling birth rate and decreasing personal disposable income per capita.
The revenue generated from the sale of skin and body care baby products was evaluated at USD ~ million during FY'2016. Skin and body care baby products include baby powder, soap, lotion and cream, fragrances and others. The revenues generated from the sale of baby hair oil and shampoo stood at USD ~ million during FY'2016, contributing ~% to overall revenues of the baby hygiene market during the same period. The revenues generated from the sale of oral care baby products was evaluated at USD ~ million during FY'2016, contributing ~% to overall baby hygiene market revenue during the same year.
India
The baby hygiene market in India is poised to grow at a CAGR of ~% during the period FY'2011 to FY'2016. Leading players in this market have made ambitions projections of growing faster on account of the increased expenditure per child in the country. The low penetration rate of baby products coupled with cheap available substitutes has resulted into lower growth. The revenue generated from the sale of baby hygiene products augmented from USD ~ million in FY'2011 to USD ~ million in FY'2016.
The primary factor driving this sanitary care segment is the increased disposable income of families coupled with the increased hygiene awareness among mothers. This helped the sanitary care market obtain revenues worth USD ~ million during FY'2016, contributing approximately ~% to overall baby hygiene market revenues during the same period.
Skin and body care products include powder, lotion and creams, soap, massage oil and fragrances. This segment is expected to grow due to increased demand for baby powder, soaps and baby massage oil. The revenues generated from the sale of hair care baby products were reported at USD ~ million during FY'2016.
Mom and pop stores have accounted for ~% of sales revenue of baby hygiene products in India, amounting to over USD 500 million in FY'2016. Traditional retail outlets have recorded higher sales of personal care baby hygiene products as compared to modern retail formats.
The revenues generated by the baby hygiene segment are projected to augment from USD ~ million in FY'2017 to USD ~ million during FY'2021. The strengthening of macro-economic variables will positively impact the growth in this market. Rising per capita income and increasing health concerns will cause individuals to spend higher on their health and hygiene. The CAGR for the overall baby hygiene market has been estimated to be ~% from FY'2017 to FY'2021.
Thailand
Baby hygiene products witnessed higher demand from Thai parents during 2015. The market for personal and sanitary care baby products has grown at a CAGR of ~% from the period 2010-2015. The country witnessed a decline in GDP Per Capita during 2014-2015 but increasing expenditure by Thai parents on their children as a result of rising dual income complimented growth in baby hygiene market revenues during the review period.
The sanitary care category including baby wipes and diapers showed positive growth since 2010. With quality of life improvements, higher penetration was witnessed among rural and urban areas. The revenue generated from the sale of baby wipes, diapers, nappies and pants was evaluated at ~ million during 2015, contributing ~% to overall revenues of the sanitary care segment.
The body and skin care segment includes products such as baby powder, soap, fragrances, lotions and creams and others. The revenue generated from the sale of these products stood at USD ~ million during 2015. The country has been facing economic and political turmoil during the last few years, however, this has not deterred the purchasing behavior of a vast majority of consumers procuring baby hygiene products.
The revenues generated from the sale of hair care products including baby shampoo and oil was evaluated at USD ~ million during 2015, contributing ~% revenues to the overall baby hygiene market during the same period. The oral care products for babies include toothbrush and toothpaste. The revenue generated from the sale of these products was evaluated at USD ~ million during 2015, achieving ~% share of overall revenues of the baby hygiene market during the same period.
The revenue generated from the sale of sanitary and personal care baby products is projected to increase from USD ~ million in 2016 to USD ~ million during 2020. Increasing expenditure by companies on marketing activities and sales promotion is expected to cause increased penetration of baby hygiene products, especially baby diaper and wipes. The CAGR for the baby hygiene market for the period 2016-2020 is projected to be approximately 2% higher than the previous years at ~%.
Key Topics Covered in the Report:
- Asia Baby Hygiene Market Size, 2010-2015
- Asia-Pacific Baby Hygiene Market Segmentation By Country, 2015
- Challenges and Constraints in Asia-Pacific Baby Hygiene Market
- Asia-Pacific Baby Hygiene Market Future Outlook and Projections, 2016-2020
- China Baby Hygiene Market Size, 2010-2015
- China Baby Hygiene Market Segmentation By Product Category - Sanitary Care, Skin Care, Hair Care and Oral Care, 2015
- Major Players in China Baby Hygiene Market
- Competitive Landscape of Major Players in China Baby Hygiene Market
- China Baby Hygiene Market Future Outlook and Projections
- India Baby Hygiene Market Size, FY'2011-FY'2016
- India Baby Hygiene Market Segmentation By Product Category - Sanitary Care, Skin Care, Hair Care and Oral Care, FY'2016
- Major Players in India Baby Hygiene Market
- Competitive Landscape of Major Players in India Baby Hygiene Market
- India Baby Hygiene Market Future Outlook and Projections
- Emerging Retailer in India Baby Hygiene Market
- Price Comparison of Sanitary and Personal Care Products in India
- Decision Making Process For Baby Hygiene Products in India
- Japan Baby Hygiene Market Size, FY'2011-FY'2016
- Japan Baby Hygiene Market Segmentation By Product Category - Sanitary Care, Skin Care, Hair Care and Oral Care, FY'2016
- Major Players in China Baby Hygiene Market
- Competitive Landscape of Major Players in Japan Baby Hygiene Market
- Japan Baby Hygiene Market Future Outlook and Projections
- Thailand Baby Hygiene Market Size, 2010-2015
- Thailand Baby Hygiene Market Segmentation By Product Category - Sanitary Care, Skin Care, Hair Care and Oral Care, 2015
- Major Players in Thailand Baby Hygiene Market
- Competitive Landscape of Major Players in Thailand Baby Hygiene Market
- Thailand Baby Hygiene Market Future Outlook and Projections
Products
Baby Diapers, Baby Wipes, Baby Shampoo, Baby Soap, Lotion and Creams, Massage and Hair Oil, Toothbrush, Toothpaste
Companies
Procter and Gamble, Kimberly-Clark Corporation, Unicharm, Johnson and Johnson, Hengan International, Kao Corporation, Sebapharma, Chicco, Firstcry.com, DSG International
Table of Contents
1. Executive Summary
1.1. Asia Baby Hygiene Market
1.2. China Baby Hygiene Market
1.3. Japan Baby Hygiene Market
1.4. India Baby Hygiene Market
1.5. Thailand Baby Hygiene Market
2. Appendix
2.1. Market Definitions
2.2. Abbreviations
2.3. Research Methodology
2.3.1. Research Model
Regression Matrix
Limitations
2.3.2. Final Conclusion
3. Asia-Pacific Baby Hygiene Market
3.1. Asia-Pacific Baby Hygiene Market Introduction
3.2. Asia Baby Hygiene Market Size, 2010-2015
3.3. Asia-Pacific Baby Hygiene Market Segmentation By Country, 2015
3.4. Growth Drivers, Trends and Development in Asia-Pacific Baby Hygiene Market
Increase in online baby hygiene products
Growth in disposable diapers segment
Product innovation and expansion
3.5. Challenges and Constraints in Asia-Pacific Baby Hygiene Market
3.6. Asia-Pacific Baby Hygiene Market Future Outlook and Projections, 2016-2020
4. China Baby Hygiene Market
4.1. Overview
4.2. China Baby Hygiene Market Size, 2010-2015
4.3. China Baby Hygiene Market Segmentation
4.3.1. By Product Category - Sanitary Care, Skin Care, Hair Care and Oral Care, 2015
4.3.2. By Sanitary Care (Diapers and Wipes), 2015
4.3.3. By Body Care (Soap, Powder, Lotion and Creams and Others), 2015
4.3.4. By Hair Care (Oil, Shampoo and Others), 2015
4.3.5. By Oral Care (Toothbrush and Toothpaste), 2015
4.3.6. By Distribution Channel, 2015
4.4. Major Players in China Baby Hygiene Market
4.4.1. Major Players in Personal Care Baby Products, 2015
4.4.2. Major Players in Sanitary Care Baby Products, 2014
4.5. Competitive Landscape of Major Players in China Baby Hygiene Market
4.5.1. Procter and Gamble China (Pampers)
4.5.2. Kimberly-Clark China (Huggies)
4.5.3. Unicharm China (MamyPoko and Moony)
4.5.4. Johnson and Johnson China
4.5.5. Hengan International (China)
4.6. Competition Landscape in China Baby Hygiene Market
4.7. Growth Drivers and Trends in China Baby Hygiene Market
Increase in number of new born babies
Increasing participating of women in workforce
Growing Per Capita Income of the Country
4.8. China Baby Hygiene Market Future Outlook and Projections
4.8.1. By Revenues, 2016-2020
4.8.2. By Product Categories, 2020
4.9. Analyst Recommendations
5. Japan Baby Hygiene Market
5.1. Overview
5.2. Japan Baby Hygiene Market Size, FY'2011-FY'2016
5.3. Japan Baby Hygiene Market Segmentation
5.3.1. By Product Category (Sanitary Care, Skin Care, Hair Care and Oral Care), FY'2016
5.3.2. By Sanitary Care (Diapers and Baby Wipes) FY'2016
5.3.3. By Body Care (Soap, Powder, Lotion, Cream and Others, FY'2016
5.3.4. By Hair Care (Shampoo and Oil), FY'2016
5.3.5. By Oral Care (Toothbrush and Toothpaste), FY'2016
5.4. Major Players in Japan Baby Hygiene Market
5.4.1. Major Players in Sanitary Care Baby Products, FY'2016
5.5. Competitive Landscape of Major Players in Japan Baby Hygiene Market
5.5.1. Unicharm Japan (MamyPoko and Moony)
5.5.2. Kao Corporation Japan (Merries)
5.6. Competition Landscape of Japan Baby Hygiene Market
5.7. Growth Drivers and Trends in Japan Baby Hygiene Market
Decline in Number of Birth in the country
Japan National Health Insurance Scheme
Increasing Expenditure On Baby Hygiene Products
Increase in Hygiene Standards and rising Demand for Herbal Products
5.8. Japan Baby Hygiene Market Future Outlook and Projections, FY'2017-FY'2021
5.8.1. By Revenues, FY'2017-FY'2021
5.8.2. By Product Categories, FY'2021
5.9. Analyst Recommendations
6. India Baby Hygiene Market
6.1. Market Overview
6.2. India Baby Hygiene Market Size, FY'2011-FY'2016
6.3. India Baby Hygiene Market Segmentation
6.3.1. By Product Categories - Sanitary Care, Skin Care, Hair Care and Oral Care, Fy'2016
6.3.2. By Sanitary Care Products (Diapers, Wipes and Others), FY'2016
India Baby Diaper Market Segmentation (Cloth and Disposable Diapers), 2015
Cloth Diapers in India
6.3.3. By Body and Skin Care (Powder, Soap, Lotion and Cream and Others) FY'2016
6.3.4. By Hair Care (Baby Oil and Shampoo), FY'2016
6.3.5. By Oral Care (Toothbrush and Toothpaste), Fy'2016
6.3.6. By Distribution Channel (Traditional and Modern Retail), FY'2016
6.4. Major Players in India Baby Hygiene Market, FY'2016
6.4.1. Major Players in Personal Care Baby Products, FY'2016
6.4.2. Major Players in Sanitary Care Baby Products, FY'2016
6.5. Emerging Retailer in India Baby Hygiene Market
6.5.1. Firstcry.com
6.6. Competitive Landscape of Major Players in India Baby Hygiene Market
6.6.1. Johnson and Johnson India
6.6.2. Procter and Gamble India (Pampers)
6.6.3. Unicharm India (MamyPoko Pants)
6.6.4. Kimberly-Clark Lever (Huggies)
6.6.5. Sebapharma (Sebamed)
6.6.6. Chicco
6.7. Decision Making Process For Baby Hygiene Products in India
6.8. Trends in India Baby Hygiene Market
Reducing Target Population
Growth in Per Capita Income Leading to higher discretionary income
6.9. Competition Landscape in India Baby Hygiene Market
6.10. Price Comparison of Sanitary and Personal Care Products by Major Manufacturers
6.10.1. Sanitary Care Products
Baby Diapers
Baby Wipes
6.10.2. Personal Care Products
Skin and Body Care
Hair Care
Oral Care Products
6.11. India Baby Hygiene Market Future Outlook and Projections
6.11.1. By Revenues, FY'2017-FY'2021
6.11.2. By Segments, FY'2021
6.12. Analyst Recommendations
7. Thailand Baby Hygiene Market
7.1. Market Overview
7.2. Thailand Baby Hygiene Market Size, 2010-2015
7.3. Thailand Baby Hygiene Market Segmentation
7.3.1. By Product Categories - Sanitary Care, Skin Care, Hair Care and Oral Care, 2015
7.3.2. By Sanitary Care (Diapers and Wipes), 2015
7.3.3. By Body Care Products (Powder, Soap, Lotion, Creams and Others), 2015
7.3.4. By Baby Hair Care (Shampoo and Oil), 2015
7.3.5. By Baby Oral Care Products (Toothbrush and Toothpaste), 2015
7.4. Major Players in Thailand Baby Hygiene Market
7.4.1. Major Players in Sanitary Care Baby Products, 2015
7.5. Competitive Landscape of Major Players in Thailand Baby Sanitary Care Market
7.5.1. Unicharm Thailand (MamyPoko)
7.5.2. DSG International (BabyLove)
7.6. Competition Scenario in Thailand Baby Hygiene Market
7.7. Growth Drivers and Trends in Thailand Baby Hygiene Market
7.8. Thailand Baby Hygiene Market Future Outlook and Projections, 2016-2020
7.8.1. By Revenues, 2016-2020
7.8.2. By Product Categories, 2020
7.9. Analyst Recommendations
Disclaimer
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