The Baby Food Sector in Vietnam, 2018

The Baby Food Sector in Vietnam, 2018

Summary

"The Baby Food Sector in Vietnam, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnamese market.

Vietnamese mothers have prepared fresh food for their babies but, as the economy has developed and more women have been drawn into the urban workplace, these mothers have increasingly found they have less time to spend preparing food and to spend with their young children. This, coupled with the greater availability of prepared baby food in modern retail outlets, has fueled strong growth in the baby food sector. Vietnamese consumers are concerned about nutrition, food safety, and food quality, particularly in the wake of a number of food scares in recent years.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- Vietnam has no unified food law, but it does have a large number of food quality laws, labeling laws, and safety and hygiene laws, as well as additional quality standards which apply to infant formula.

- The baby food market includes plain cereals (wheat, oat?based, and rice, including red rice), cereals with fruit, and dried savory dishes, which consist mainly of cereals with added pork, chicken, or fish plus vegetables. Baby cereals were packed in boxes, and in cans.

- The price of baby drinks makes them a luxury most mothers cannot afford. Both juices and teas are available, but only in a limited number of urban outlets.

- The majority of baby meals continue to be sold in jars, although a few pouches were found for the first time in 2018.

- Finger foods are mainly presented in boxes, although a few products are available in bags, tubs, and, most recently, in stand-up pouches.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.