Baby Food in Singapore

The Singaporean baby food market is small in terms of total size, but highly developed in terms of per capita consumption. The fluctuations in the number of births have a clear effect on sales. In value terms, almost 90% of the market consists of baby milks, with the bulk of the remainder split between baby meals/drinks and baby cereals in 2015. In volume terms, milk accounts for 76.9%, wet meals and drinks for 12.8%, cereals for 9.5% and finger foods remain marginal in 2015. Prospects for the market depend to a large extent on the number of births. Based on a slow but consistent increase in the number of births, GlobalData forecasts that in volume terms the market will grow by 6.5% between 2015 and 2021.

Key Findings

Singapore is one of the wealthiest countries in the world but the baby food market is small as it is sophisticated and buoyant.

Consumption of baby food in Malaysia decreased by 1.3% since 2009 in terms of volume. Market value reached 48.6% more than in 2009, and equivalent to growth of 27.6% at constant prices.

Nestle is the only major company to have a share in all market segments.

Singapore has recently become an Asian hub for the production of baby milk.

The meals & drinks sector has shown significant growth in both volume and value terms.

Total baby food consumption is forecast to grow by 6.5% between 2015 and 2021.

Synopsis

"Baby Food in Singapore" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Singapore market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.