Egypt Baby Food Market Outlook to 2023
By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)
Region:Middle East
Product Code:KR762
March 2019
124
About the Report
Albeit government is encouraging breast feeding among new mothers; the baby food market has shown consistent growth over the years due to lack of paid maternity leaves to women in the working sector.
Egypt Baby Food Market Segmentation
By Age Group (0-6 Months, 6-12 Months, 12-36 Months): The leading category has been baby food products for infants that are 0-6 months old as it contributed the majority of the share in terms of retail sales, followed by baby food products for infants in the age groups, 6-12 months old and 12-36 months old respectively in the year 2018(P).
By Channel of Distribution (Health and Beauty Specialist, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales): The supply of baby food in Egypt is taken care of majorly by offline stores like Health and Beauty Specialist Retailers, Supermarkets and Independent Small Grocers. Subsequent purchases after consulting health experts are made from these renowned and trustworthy megastores. Presently, online sales channels such as e-commerce websites, company websites, baby products’ specific websites and websites of offline stores accounted for a very low share in the distribution.
By Milk Formula (Standard Milk Powered Formula, Follow on Milk Powdered Formula, Growing-Up Milk Formula, and Special Baby Milk Formula): The majority of the milk formula sales in Egypt baby food market contributed through standard milk powdered formula products. It held a dominant share in the market. This was followed by Follow on milk powdered formula and Growing-Up milk formula. The remaining segments that contributed to the market were special baby milk formula which is primarily required by infants with special nutritional needs or they are allergic to some specific ingredient.
Competitive Landscape: Competition within the Egypt baby food market was observed as highly concentrated among 4 major manufacturers of baby food which are competing on parameters such as product variant, channels of distribution and price. The leading players in the market are international companies that directly import finished baby food products in Egypt. The domestic companies selling baby food products have negligible market share.
Majority of the market shares were held by Nestle SA, Danone Groupe Hero Group GmbH and Fasska SA. The remaining market share was captured by companies such as Liptis Nutrition Ltd, Riri Co, Ninolac International SA and others.
Egypt Baby Food Market Future Outlook: In future, it is anticipated that the Egypt Baby food market in terms of revenue will increase at a significant double digit CAGR during the period 2018-2023E. The demand for conventional milk formula is expected to fall by the end of the year 2023. In case of types of Milk Formulas, the demand for Standard Milk Powdered Formula is expected to fall slightly from 2018(P) to the end of the year 2023 while the demand for Other Milk Formula such as Follow on Milk Powdered Formula, Growing-Up Milk Formula and especially Special Baby Milk Formula is expected to increase. The Egypt Baby food market is expected to have a positive growth over the forecast period due to increase of women’s participation in the workforce, rising per capita income and GDP of the country and increasing awareness among new parents to complete the nutritional requirements of their children.
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Ecosystem in Egypt Baby Food Market
- Value Chain Analysis of Egypt Baby Food
- Egypt Baby Food Market Overview and Genesis
- Egypt Baby Food Market Segmentation
- Egypt Baby Food Market on the Basis of Food Category
- Egypt Baby Food Market Segmentation of Milk Formula by Type
- Egypt Baby Food Market by Age
- Egypt Baby Food Market by Outlet Type
- Trends and Developments in Egypt Baby Food Market
- Issues and Challenges in the Egypt Baby Food Market
- Snapshot on Emerging Baby Food Market
- Decision Making Criteria for Consumers of Egypt Baby Food Market
- Government Regulations for Doing Business for Egypt Baby Food Market
- SWOT Analysis of Egypt Baby Food Market
- Competitive Scenario of Egypt Baby Food Market
- Company Profiles of Major Players
- Egypt Baby Food Market Future Outlook and Projections, 2019–2023E
- Analyst Recommendations in Egypt Baby Food Market
Products
Key Target Audience
- Baby Product Manufacturers
- Baby Product Distributors
- Government Agencies
- Baby Food Store Retailing
- NGO's Supporting Baby Food and Care
- Pharmaceutical Stores
- Online Sales and Retailing Agencies
Time Period Captured in the Report:
- Historical Period: 2012- 2018
- Forecast Period: 2019- 2023
Companies
Companies Covered:
- Nestlé SA (S-26, Nan, Cerelac, Nestogen, Nido and Progress)
- Danone Groupe (Nutricia and Aptamil)
- Hero Group GmbH (Hero Baby, Hero)
- Fasska SA (Biomil)
- Liptis Nutrition Ltd (Liptomilk)
- Riri Co (Riri)
- Ninolac International SA
- Abbott Laboratories Inc
Table of Contents
1. Executive Summary
1.1. Egypt Baby Food Market Overview and Size
1.2. Egypt Baby Food Market Segmentation
1.3. Competition Scenario In Egypt Baby Food Market
1.4. Egypt Baby Food Market Future Outlook and Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Consolidated Research Approach
Market Sizing- Egypt Baby Food Market
Variables (Dependent)
Multi-Factor Based Sensitivity Model
Limitations
Final Conclusion
3. Ecosystem In Egypt Baby Food Market
4. Stakeholders In The Egypt Baby Food Market
5. Egypt Baby Food Market Overview and Genesis
6. Value Chain Analysis In The Egypt Baby Food Market
7. Egypt Baby Food Market Size, 2012-2018(P)
8. Egypt Baby Food Market Segmentation, 2012-2018
8.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food,), 2012-2018(P)
8.1.1. Milk Formula By Type (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula And Special Baby Milk Formula), 2012-2018(P)
8.1.2. By Age Group (0-6 Months, 6-12 Months, 12-36 Months), 2018(P)
8.2. By Distribution Channel (Health And Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online), 2018
9. Trends And Developments In The Egypt Baby Food Market
9.1. Malnutrition In Egypt
9.2. Shift In The Ingredients Used In Baby Food, 2013-2017
9.3. Lack Of Maternity Leave Allowances
9.4. Subsidies Becoming A Major Problem
9.5. Preferring Supermarkets For Purchase
10. Issues And Challenges In The Egypt Baby Food Market
10.1. Strong Industry Rivalry
10.2. Requires Huge Advertising Expenditure
10.3. Stringent Government And International Regulations
10.4. Encouraging Breastfeeding And Discouraging Motherhood
10.5. Highly Sensitive To Market Rumors
11. Snapshot On Emerging Baby Food In The Egypt Baby Food Market
12. Decision Making Criteria For Consumers
13. Government Regulations For Doing Business
13.1. Documents Required For Importing Baby Products
13.2. Barriers
13.3. Guidelines For Nutritional Value
13.4. Gso Standards For Packaging And Labelling
13.5. Codex Alimentarius Standards To Be Followed
13.6. Guidelines By Egyptian Office Of Standards (EOS)
13.7. Health Certificate For Halal Baby Food
13.8. Guidelines For Manufacturing Baby Food
13.9. Routine And Surprise Inspections
13.10. Objectives of NFSA
13.11. Making Online Complaint
14. SWOT Analysis of Egypt Baby Food Market
15. Competitive Landscape in the Egypt Baby Food Market
15.1. Competition Scenario In The Egypt Baby Food Market
16. Strengths and Weaknesses of Major Players (Nestlé SA, Danone Group, Hero Group GmbH and Fasska SA) Operating in Egypt Baby Food Market
16.1. 4Ps of Major Players (Nestlé SA, Danone Groupe, Hero Group Gmbh And Fasska Sa) Operating in Egypt Baby Food Market
17. Company Profile Of Major Players In Egypt Baby Food Market
17.1. Nestlé SA
Product Profile Of Cerelac
Product Profile Of Nan
Product Profile Of Nido
Product Profile Of S-26
Product Profile Of Nesquik
17.2. Danone Groupe
Nutricia: Aptamil
Danone Dango
Danone UP Plastic Bottle Yoghurt Drink
Danone Activia
Danone Yoghurt
17.3. Hero Group Gmbh
Hero Baby Products
17.4. Fasska Sa
Standard Infant Formulas
Advanced Infant Formulas
Premium Infant Formulas
Special Infant Formulas
Complete Balanced Formula For Children
Infant Cereals
17.5. Other Companies (Riri co., Ninolac International SA)
18. Egypt Baby Food Market Future Outlook and Projections, 2019-2023E
18.1. By Food Categories (Milk Formula, Dried Baby Food and Prepared Baby Food), 2023E
18.2 By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Formula, Growing-up Milk Formula, 18.3. and Special Baby Milk Formula), 2023E
19. Analyst Recommendations in Egypt Baby Food Market
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