India Baby Mobility Equipment Market Outlook to 2022 - Rising Online Sales of Baby Mobility Equipments and Number of MBOs to Foster Growth
Region:Asia
Product Code:KR483
May 2017
100
About the Report
Indian baby mobility equipment industry is currently in its growth stage with large presence of unorganized players and concentrated organized segment. Market size of baby mobility equipment in India has enhanced from INR ~ billion in FY'2012 to INR ~ billion in FY'2017 posting a significant CAGR of ~% over the period. The market has been boosted by presence of several international players such as Chicco, Graco, Hauck, Jane and many others. Baby mobility equipment industry has been boosted by the entry of Firstcry and Babyoye in the online baby retail space followed the offline presence of ~ points of sales. The market is mainly import driven (especially prams/strollers and EROs) where people import the products and sell by the names of their respective brands/labels. Organized players in the space tend to follow regional distributor cum direct retail distribution channel (online+ MBO/EBO) in order to maximize revenue
By Product: Prams/strollers and walkers have contributed ~% to the overall baby mobility equipments market over the period FY'2012-FY'2017. Strollers make it extremely easy for parents to carry their babies wherever they go. Therefore large demand coupled with high average ticket size has enhanced the share of baby strollers in the overall market from ~% in FY'2012 to ~% in FY'2017.
As of FY'2017, around ~% of the revenue of the baby mobility equipment is generated through retail sales. On the other hand, online sales have accounted for a revenue share of ~% during FY'2017.
Chicco, Me n Moms (MeeMee), Sunbaby, Toyhouse, Bajaj (BSA), Mothercare, Panda, R for Rabbit, Graco, Fisher Price, BabyOye, Firstcry, Britax, Jane, Mothertouch, Hauck, Babyhug, Baby Steps, Fun Ride, Cosmo, Fab n Funky, Luv Lap, Toyzone, Smartrike, Luusa, OK Play, Marktech are some of the organized players operating in this space.
Indian baby mobility equipment has been poised to grow at a faster CAGR of ~% over the period FY'2017-FY'2022 compared to ~% over the period FY'2012-FY'2017. The baby mobility equipment sector has been anticipated to become more organized as players such as Chicco, Graco, Me n Moms, Sunbaby and others enhance their presence in the market. Organic and Inorganic expansion plans laid down by Mahindra Retail will further supplement the growth in online space and in offline retail space in the next five years. Focus of players will become more hybrid in terms of distribution as the companies will look to penetrate the growing online space over the coming years. More private label brands by the online players similar to Babyhug (Firstcry) and Fab n Funky (Firstcry) will be launched in order to generate higher margin. Some consolidation may also be witnessed in future among the organized players.
- Market Size of India Baby Mobility Equipment Market by Revenue
- List of All Major players in India Baby Mobility Equipment Market with their Best Selling Products, USPs and Prices
- Value chain Analysis of India Baby Mobility Equipment Market
- India Baby Mobility Equipment Market Segmentation by Products
- India Baby Mobility Equipment Market Segmentation by Metro and Non Metro Cities
- India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sector
- India Baby Mobility Equipment Market Segmentation by Mode of Distribution
- Manufacturing Clusters in India baby Mobility Equipment Market
- Target Audience, Customer Insight and Market Scenario for Prams/Strollers, Baby Walkers, Children Ride-ons and Tri-cycles in India
- Market Share of Major Players in India Baby Mobility Equipment Market with their Strengths and Weaknesses
- Company Profiles Major Players in India Baby Mobility Equipment Market with Focus on USP, Raw Material Sourcing, Revenue Split by Products, average Monthly Sale and Others
- Analyst Recommendation for a New entrant
- Future Outlook and Projections of India Baby Mobility Equipment Market
Products
Prams, Stroller, Ride-Ons, Tricycles, Stroller with Canopy, Walker with Parent Handle, Electric Ride Ons, Manual Ride Ons, Musical Ride Ons
Companies
Chicco, Me n Moms (MeeMee), Sunbaby, Toyhouse, Bajaj (BSA), Mothercare, Panda, R for Rabbit, Graco, Fisher Price, BabyOye, Firstcry, Britax, Jane, Mothertouch, Hauck, Babyhug, Baby Steps, Fun Ride, Cosmo, Fab n Funky, Luv Lap, Toyzone, Smartrike, Luusa, OK Play, Marktech
Table of Contents
1. Executive Summary
India Baby Mobility Equipments Introduction and Market Size
India Baby Mobility Equipment Market Segmentation
Warranty Scenario, Discount Applicable and Margin Analysis
India Baby Strollers Market
India Baby Walkers Market
India Tri-Cycle Walkers Market
India Children Ride-Ons Market
Competition Scenario
Market Potential
Final Conclusion-Analyst Recommendations
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing - Baby Mobility Equipment Market
Limitations
3. Baby Mobility Equipments and Play Items Market Perspective
3.1. India Baby Mobility Equipments Introduction and Market Size, FY'2012 -FY'2017
3.2. Value Chain Analysis for India Baby Mobility Equipment Market
Manufacturers/Traders
Distributors
Retailers
3.3. Heat Map of Major Players in India Baby Mobility Equipment Market
Prams/Strollers
Source: Ken Research Analysis, Company WebsitesBaby Walkers
Baby Walkers
Tri-Cycles
Ride-Ons
3.4. Brand Preference Parameters in India Baby Mobility Equipment Market
3.5. India Baby Mobility Equipment Market Segmentation
3.5.1. By Product (Prams/Strollers, Walkers, Ride-ons and Tri-cycles), FY'2012 - FY'2017
Best Selling Prams/Strollers
Best Selling Walkers in India
Best Selling Ride-Ons in India
Best Selling Tri-Cycles in India
3.5.2. By Metro and Non- Metro Cities, FY'2017
3.5.3. By Organized and Unorganized Sector, FY'2017
Manufacturing Clusters
3.5.3.1. Case Studies of Some Large Unorganized Manufacturers in Delhi/NCR
Vikas Enterprises
Girnar International
3.5.4. By Distribution Channels (Retail and Online), FY'2017
Online Space in India Baby Mobility Equipments Market, FY'2015-FY'2017
3.6. Warranty Scenario and Discount Applicable
Warranty Scenario
Discount ApplicablE
3.7. Porter 5 Forces Analysis of India Baby Mobility Equipment Market
4. Target Audience, Customer Insight and Market Scenario for Prams/Strollers in India
4.1. India Baby strollers/Prams Market Segmentation
4.1.1. By Type (Stroller with Canopy and Strollers without Canopy), FY'2017
4.1.2. By Baby Weight Carrying Capacity (0-10 KG, 10-20 KG, 20-30 KG)
4.2. Product Feature Preferences for Prams/Strollers in India
4.3. New innovation That users are Looking to have in Prams/Strollers
5. Target Audience, Customer Insight and Market Scenario for Baby Walkers in India
5.1. India Baby Walkers Market Segmentation
5.1.1. By Type of Walker (With Parent Handle and Without Parent Handle)
5.2. Product Feature Preferences for Walkers in India
5.3. New Innovation that Users are looking to have in Walkers
6. Target Audience, Customer Insight and Market Scenario for Tri-cycle in India
6.1. India Tri-Cycle Market Segmentation
6.1.1. By Type of tri-Cycle (With Canopy and Without Canopy), FY'2017
6.2. Product Feature Preferences
6.3. New Innovation Sought by Users in a Tri-Cycle
7. Target Audience, Customer Insight and Market Scenario for Children Ride-ons in India
7.1. India Children Ride-Ons Market Segmentation
7.1.1. By Type of Ride-On (Electric and Manual), FY'2017
7.1.2. Product Feature Preferences for Children Ride-Ons in India
7.1.3. Innovations Sought by Users in a Ride-On in India
8. Company Profiles of Major Players in India Baby Mobility Equipments Market
Strollers and Baby Walkers
Ride-ons
Tri-Cycles
8.1. Chicco
Financial Performance
8.2. Me n Moms (Mee Mee)
Financial Performance
8.3. Sunbaby
8.4. R for Rabbit
8.5. Panda Baby Products
8.6. Bajaj Bicycle Company (BSA)
8.7. Toyhouse
9. Market Potential
9.1. India Baby Mobility Equipment Market Future Outlook and Projections, FY'2018 - FY'2022
By Products
By Organized and Unorganized Sector
By Mode of Distribution
9.2. Final Conclusion-Analyst Recommendations
What Type Business Model to Follow?
What type of Distribution Model to Follow?
Where to Position in the Market?
Disclaimer
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