Procurement
Expert Panel
Create New Account
Login
logo
Report store
Insights
Survey
Consulting
Book discovery call
logo

India Maternity and Baby Care Industry Outlook to 2018

Hybrid Expansion of Retail and Online Channels to Lead Future Growth

Region:Asia

Product Code:KR126

Download Sample Report
Published On

January 2014

Total pages

120

About the Report

 The report titled 'India Maternity and Baby Care Industry Outlook to 2018 - Hybrid Expansion of Retail and Online Channels to Lead Future Growth' presents a comprehensive analysis of the industry covering aspects including the market size of maternity and baby care products market by revenue and market segmentation by product categories in each industry. The report also entails a detailed description of the recent trends and developments in the baby care and maternity products market in and competitive scenario of major players in the industry along with providing a market share of major companies in each segment of the baby care market.
India is considered to be one of the desirable destinations for retail businesses across the world, making it a lucrative market for business in untapped markets such that of maternity and baby care products. The Indian maternity and baby care products market has been witnessing tremendous growth in the last few years in comparison to the other emerging markets across the world. The maternity products industry in India grew from INR ~ million in 2008 to INR ~ million in 2013, recording a CAGR of 16.0% from 2008-2013. Cherish maternity wear; Morph Maternity and Zeme were the first few entrants in the industry. Maternity apparel is one of the fastest-growing segments of the industry, making a contribution of nearly ~% in 2013, followed by pillows and cushions, books, and CD', contributing nearly ~% and ~% in the market.
 
The unorganized sector was the dominant segment in the maternity products market, holding ~% share in 2009 which grew to ~% share in 2012. EBO's held the highest share of ~% in the market revenue in 2012 followed by MBOs such as sales through shopper's stop and lifestyle which held nearly ~% share in overall market revenue in 2012. Online sales captured a share of ~ in the maternity products market in India in 2012.
 
The maternity products market in India is largely concentrated amongst the giant retail stores, Mom & Me and Mothercare with the former having a greater market share as compared to the latter. The market share of Mom & Me on the basis of retail store presence in the maternity products market in India in 2012 was ~% while Mothercare captured approximately ~% share in the market in terms of retail stores.
 
The baby care products industry in India has experienced exceptional growth in recent years making India a lucrative market for such products amongst the other emerging nations. Until now, the market was considered to be a niche industry from an Indian perspective but now is ready for transmogrification into a high potential and satiated industry. The market for baby care products in India has increased from INR 34,564.8 million in 2008 to INR ~ million in 2013, registering a CAGR of 11.8% during the period. Baby Food and Skin Care are the largest segment contributors to the baby care products industry having a market share of ~% and ~% respectively in 2013. This was followed by toiletries and baby bath care products which together grew from ~% share in 2008 to ~% share in 2013. The baby hair care market, however, is niche and captured a small share of ~% in the baby care market in 2013. Shampoo, hair oil, and conditioners accounted for ~%, ~%, ~% share in the baby hair care market revenue in 2013.
 
Dabur, Johnson and Johnson, Wipro, and Emami are the market leaders in the baby massage oil market, together holding nearly ~% market share. The haircare market for babies is majorly held by Johnson and Johnson holding a market share of ~% in 2012. In the dried baby food market in the country, Nestle held a dominant share of ~% followed by Danone Nutricia with a market share of ~% in 2012. The baby bath care products market was majorly tapped by Johnson and Johnson capturing nearly ~% share in the market followed by Wipro, Emami, and Himalaya with a combined share of ~% in 2012.
 
KEY TOPICS COVERED IN THE REPORT
 
- Market Size of India Maternity Products Market by Revenue, 2008-2013
- Market Size of India Baby Care Products Market by Revenue, 2008-2013
- Market Segmentation of India Maternity Products Market by Key Product Categories (Maternity Apparels, Pillow and Cushions, Books and CDs, Ethnic Wear, Western Wear ' tops, bottoms, dresses and tunics, nightwear and maternity accessories, Maternity creams, lotions, feeding accessories, support belts), by Organizational Structure and by Distribution Channels
- Market Segmentation of India Baby Care Products by Baby food, skincare (Baby massage oils, creams, and moisturizers, powders), toiletries (diapers), hair care (Hair oils. Conditioners, shampoo), bath care (shower gel, body wash, bubble bath) and convenience products, 2008-2013
- Market Sub Segmentation of each product category in the baby care market
- Trends and Developments in India Maternity and Baby Care Products Market
- Market Size and Share Analysis of Major Players in the Online Baby Care Market
- Market Share of Major Players in Baby Creams and Moisturizers market, massage oils, bath care, hair care, dried baby food, and infant milk formula market
- Future Outlook and Projections of India Maternity and Baby Care Market, 2014-2018
 

Products

Maternity Apparels, Pillow and Cushions, Books and CDs, Ethnic Wear, Western Wear � tops, bottoms, dresses and tunics, nightwear and maternity acces

Companies

Mom and Me, Mothercare, Nine Maternity, Zeme, Cherish Maternity, Babyoye.com, firstcry.com, Mamaandbebe.com, Jabong.com and Ebay.com, hushbabies.com, Dabur, Johnson and Johnson, Wipro, Emami, Himalaya, Kimberly Clark, P&G, Godrej, Nestle, Danone Limited

Table of Contents

1. India Maternity and Baby Care Products Market Introduction

New Age Maternity Benefits Provided to Women

2. India Maternity Products Introduction and Market Size, 2008-2013

3. India Maternity Products Market Segmentation, 2013

3.1. India Maternity Apparels Market Introduction and Size, 2008-2013

3.1.1. India Maternity Apparels Market Segmentation, 2012

3.1.1.1. By Ethnic and Western Wear, 2012

3.1.1.1.1. India Maternity Western Wear Market Segmentation, 2012

3.2. India Maternity Pillows and Cushions Introduction and Size, 2008-2013

3.3. India Maternity Books and CD's Market Introduction and Size, 2013

3.4. India Maternity Creams and Lotions, Feeding Accessories, Support Belts and Others Market Introduction and Size, 2013

3.5. By Organizational Structure, 2009 & 2012

3.6. By Distribution Channels (EBO, MBO and Online), 2012

4. India Online Maternity Products Market

4.1. Introduction and Market Size, 2012

4.2. Competitive Scenario of Online Maternity Products Players in India

5. Trends and Development in India Maternity Products Market

Rising Awareness and Evolving Attitude Towards Maternity Wear

Celebrity Pregnancies Drive Trends in Maternity Industry

Emerging Trend of Organic Maternity Clothing

6. SWOT Analysis of India Maternity Products Market

7. Competitive Retail Landscape of Major Maternity Brands in India

8. Profile of Major Players in Maternity Products Market in India

9. India Maternity Products Market Future Outlook and Projections, 2014-2018

10. India Baby Care Products Market

10.1. Introduction and Market Size, 2008-2013

11. India Baby Care Products Market Segmentation, 2008-2013

11.1. India Baby Food Market Introduction and Size, 2008-2013

11.1.1. India Baby Food Market Segmentation, 2008-2013

11.1.1.1. By Dried Baby Food Market, 2008-2013

11.1.1.2. By Infant Milk Formula Market, 2008-2013

11.2. India Baby Skin Care Market Introduction and Size, 2008-2013

11.2.1. India Baby Skin Care Market Segmentation, 2008-2013

11.2.1.1. By Massage Oils, 2008-2013

11.2.1.2. By Creams and Moisturizers, 2008-2013

11.2.1.3. By Powders, 2008-2013

11.3. India Baby Diaper Market Introduction and Size, 2008-2013

History of Diapers

11.4. India Baby Bath Care Market Introduction and Size, 2008-2013

11.4.1. India Baby Bath Care Market Segmentation, 2008-2013

By Soaps and Others (Shower Gel, Body Wash, Bubble Bath Wash and Others), 2008-2013

11.5. India Baby Convenience Products Market Introduction and Market Size, 2008-2013

11.5.1. India Baby Convenience Products Market Segmentation, 2012

11.6. India Baby Hair Care Market Introduction and Size, 2008-2013

11.6.1. India Baby Hair Care Market Segmentation, 2013

By Shampoo, Hair Conditioner and Hair Oil, 2013

12. India Online Baby Care Products Market

12.1. Introduction and Market Size, 2008-2013

12.2. India Online Baby Care Products Market Segmentation by Product Categories, 2012

12.3. Market Share of the Major Players in India Online Baby Care Products Market, 2012

13. Trends and Developments in India Baby Care Products Market

14. SWOT Analysis of India Baby Care Products Market

15. Government Regulations in India Baby Food Market

16. Market Share of Major Players in India Baby Care Products Market, 2012

16.1. By Skin Care, 2012

By Major Players in Baby Massage Oil Market, 2012

By Major Players in Baby Creams and Moisturizers and Powder Market, 2012

16.2. By Hair Care, 2012

16.3. By Bath Care, 2012

16.4. By Diaper Market, 2012

16.5. By Baby Food, 2012

By Major Players in Dried Baby Food Market, 2012

By Major Players in Infant Milk Formula Market, 2012

17. India Baby Care Products Market Future Outlook and Projections, 2014-2018

17.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing In Baby care products market

18. Competitive Landscape of India Baby Care Products Market

18.1. By Major Players in India Baby Personal Care Products Market

18.2. By Major Players in India Baby Food Market

18.3. By Major Players in India Baby Diaper Market

19. Macroeconomic Factors of Maternity and Baby Care Products Industry: Historical and Projected

19.1. Personal Disposable Income in India, FY'2008-FY'2018

19.2. Urban Population in India, 2008-2018

19.3. Birth Rate in India, 2008-2018

19.4. Infant Mortality Rate (IMR) in India, 2008-2018

19.5. Population in age group 0-4 years in India, 2008-2018

20. Appendix

20.1. Market Definitions

20.2. Abbreviations

20.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

20.4. Disclaimer

Why Buy From Us?

RRR
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

reach
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Research
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

Insite
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository
150+ Consulting project a year
100+ Analysts
8000+ Client Queries in 2022