Nigeria Baby Food Market Outlook to 2023
By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online
Region:Africa
Product Code:KR791
May 2019
131
About the Report
Market Segmentation
Organic Baby Food Market: The baby food market in Nigeria is majorly dominated by the Inorganic Baby Food as it is available at a low cost owing to which, most of the parents are more aware about the inorganic baby food. However, the growing awareness among the parents to provide healthy food to the babies will drive the growth of the organic baby food in the Nigerian market. In the next few years, though the sales of the organic baby food is expected to grow, however the inorganic segment will still continue to dominate in this segment in the baby food market in Nigeria.
By Region (South West, South East, South South, North Central, North West and North East): In Nigeria, the South West region captures the major market of the baby food largely due to Lagos being the central hub of the country. The awareness about these products in the Northern region is less as compared to the South in Nigeria. This is due to poverty and lack of employment among the women in the Northern region. The market size depends from region to region, based on the factors such as personal disposable income, literacy rate, product availability and others.
By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Internet Retailing): Majority of baby food sales in Nigeria is by the traditional stores as it is more convenient and has better reach compared to other channels of distribution, followed by supermarkets and the least market share is accommodated by the internet retailing. Nigerian parents prefer to check the product before buying. They are skeptical to buy baby food online owing to its return policy issues. People are still not accustomed to buying products at the supermarkets as they have a perception that the prices might be higher in modern markets.
The growing number of literate and working mothers will positively impact the demand of baby food products in the country.
Due to these factors, the baby food market in Nigeria is expected to grow at a CAGR of approximately 12% from the year 2018 to 2023.
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Ecosystem of Nigeria Baby Food Market
- Nigeria Baby Food Market Overview and Genesis
- Value Chain Analysis of Nigeria Baby Food Market
- Nigeria Baby Food Market Size, 2013-2018
- Nigeria Baby Food Market Segmentation
- Trends and Developments in Nigeria Baby Food Market
- Issues and Challenges in the Nigeria Baby Food Market
- Decision Making Criteria for Customers While Purchasing a Baby Food Product
- Regulations in Nigeria Baby Food Market
- SWOT Analysis of Nigeria Baby Food Market
- Competitive Landscape in Nigeria Baby Food Market
- Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)
- Analyst Recommendations in Nigeria Baby Food Market
Products
Key Target Audience:
- Baby Food Manufacturers
- Baby Product Distributors
- Baby Food Distributors
- Government Agencies
- Baby Food Retailers
- NGOs supporting Baby Health
- Pharmaceutical Stores
- Online Sales and Retailing Agencies
Time Period Captured in the Report:
- Historical Period – 2013-2018
- Forecast Period – 2019-2023
Companies
Companies Covered:
- Nestle
- Friesland Campina
- Danone
- Nutrimental
- Abbott
- Promasidor
- Kraft Heinz
- Plum Organics
- August Secrets
- Baby Grubz
- Tiger Brand
Table of Contents
1. Executive Summary
Nigeria Baby Food Market Overview and Size
Nigeria Baby Food Market Segmentation
Competition Scenario in Nigeria Baby Food Market
Nigeria Baby Food Market Future Outlook and Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Research Methodology
Market Sizing – Nigeria Baby Food Market
Variables (Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion
3. Ecosystem of Nigeria Baby Food Market
4. Nigeria Baby Food Market Overview and Genesis
5. Value Chain Analysis of Nigeria Baby Food Market
6. Nigeria Baby Food Market Size- By Revenue and By Volume, 2013-2018
7. Nigeria Baby Food Market Segmentation
7.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby food), 2013-2018
7.1.1. By Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts)
7.1.2. By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing- up Milk FORMULA), 2018
7.2. By Product Ingredient (Inorganic and Organic Baby Food), 2018
7.3. By Regions (South West, South East, South South, North Central, North West, North East), 2018
7.4. By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Online) on the basis of Retail Sales in NGN Billion, 2013-2018
8. Trade Scenario for the Nigeria Baby Food Market
9. Trends and Developments in Nigeria Baby Food Market
9.1. Behavioural Pattern of Mothers in Nigeria
9.2. Complementary feeding practices in nigeria
9.3. Growing Demand for Organic Products
9.4. Increase in Baby Food Sales through Supermarkets AND ONLINE
9.5. Weaning practices and weaning foods in West Africa and Nigeria
10. Issues and Challenges in the Nigeria Baby Food Market
10.1. Stingent Avertising Regulations
10.2. Limited Scope for Entry of New Players
10.3. Lack of Awareness and Low Disposable Income
10.4. Shift Towards Organic
11. Decision Making Criteria for Customers While Purchasing a Baby Food Product
12. Regulations in Nigeria Baby Food Market
12.1. NAFDAC Regulation on Marketing of Breast Milk Substittutes (BMS)
12.2. WHO Guidelines relating to Baby Food Products
12.3. Mandatory Labeling Requirements for Infant Milk Formula
12.4. Few Incidents of non –Compliance in Nigeria Market Pertaining to BMS Market
13. SWOT Analysis of Nigeria Baby Food Market
14. Competitive Landscape in Nigeria Baby Food Market
14.1. Competition Scenario in Nigeria Baby Food Market
Revenue Share of Major Companies, 2018
Revenue Share of Major Brands in milk formula, 2018
Revenue Share of Major Brands In dried Cereal Based baby food, 2018
14.2. Comparative Analysis of Major Players (Danone Group, Nestle, Kraft Heinz, Nutrimental, Promasidor, Baby Grubz, August Secrets and Plum)
14.2.1. Strengths and Weaknesses of Major Players
14.2.2. Marketing Mix of Nigeria Baby Food Market
14.2.3. Pricing Analysis of Major Baby Food Products in Nigeria
14.2.4. Success Factors for a New Entrant in Nigeria Baby Food Market
14.3. Company Profiles of Nestle, , Friesland Campina, Danone Group, Nutrimental, Abbott Laboratories Promasidor and Kraft Heinz)
14.3.1. Nestle SA
Product Profile of Cerelac
Product Profile of Nido
Product Profile of Nan
Product Profile of Lactogen
Product Profile of Gerber
14.3.2. Friesland Campina
Product Profile of Friesland Campina
14.3.3. Danone Group
Product Profile of Aptamil
Product Profile of Bledine
Product Profile of Cow & Gate
Product Profile of Milupa
14.3.4. Nutrimental S.A.
Product Profile of Nutrilon
Product Profile of Nutribom
Product Profile of Nutrilac
14.3.5. Abbott Laboratories Inc.
Product Profile of Similac
Product Profile of Pediasure
Product Profile of Isomil
14.3.6. Promasidor Nigeria Limited
Product Profile of Promasidor nigeria
14.3.7. Kraft Heinz
Product Profile of Kraft Heinz
14.4. Company Profiles of Other Companies (Plum Organics, August Secrets, Baby Grubz and Tiger)
15. Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)
15.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), 2023E
15.1.1. By Type of Dried Baby Foods (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), 2018-2023E
15.1.2. By Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula), 2018-2023E
15.2. By Product Ingredients (Inorganic and Organic Baby Food), 2018- 2023E
15.3. By Regions (South West, South East, South South, North Central, North West, North East), 2018-2023E
15.4. By Channel of Distribution (Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in NGN Billion, 2018-2023
16. Analyst Recommendations in Nigeria Baby Food Market
Disclaimer
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