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Philippines Baby Food Market Outlook to 2023

By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Nature (Inorganic and Organic Foods), By Age Group (0-6 months, 6-12 months and 12+ months) and By Distribution Channel (Health and Wellness Retailers, Supermarkets, Small Grocery Stores, Hypermarkets, E-commerce Portals and Convenience Stores

Region:Asia

Product Code:KR824

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Published On

June 2019

Total pages

104

About the Report

The report titled "Philippines Baby Food Market Outlook to 2023 - By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Nature (Inorganic and Organic Foods), By Age Group (0-6 months, 6-12 months and 12+ months) and By Distribution Channel (Health and Wellness Retailers, Supermarkets, Small Grocery Stores, Hypermarkets, E-commerce Portals and Convenience Stores" provides comprehensive information on the market overview and genesis, market segmentation by food category (milk formula, dried baby food, prepared baby food and other baby food) and its sub types; by nature (inorganic and organic foods), by age group (0-6 months, 6-12 months and 12+ months) and by channel of distribution. The report also covers market ecosystem, value chain analysis, comparative landscape, trends and developments, issues and challenges, decision making criteria for customers while purchasing a baby food product, regulatory framework as well as SWOT analysis. The report concludes with future outlook of baby food industry in the Philippines and certain recommendations highlighting the success factors for entering and expanding the market.
Philippines Baby Food Market

Philippines Baby Food Market Overview and Size: The Philippines baby food market was observed in a growing stage wherein the market experienced slow growth during the review period 2013-2018. During 2016-2018, a decline in growth rate was observed in Philippines baby food market due to high domestic inflation and weak global trades. Despite the decline, the baby food market has started recovering after 2018. Major growth drivers include rising food / household expenditure, increasing awareness among the parents to provide their babies with healthier food options, rise in the internet retailing and other factors. The Philippines baby food market grew at a positive five year CAGR during the review period 2013-2018.

Philippines Baby Food Market Segmentation:
By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other Baby Food): Milk formula captured the majority of the market share in the Philippines during 2018 owing to its substitution for breastfeeding, and low breast feeding ratio in the country. Among milk formula type, growing-up milk formula dominated the Philippines baby food market followed by follow-on milk powdered formula, standard milk powdered formula and special milk formula. The remaining market share was captured by the dried baby food, prepared baby food and other baby food products during 2018. Other baby food segment includes biscuits, rusks, and snacks

By Nature (Inorganic and Organic):
The Philippines baby food market during the year 2018 was majorly dominated by the inorganic baby food segment as it is widely available at a lower cost when compared with organically produced baby food. The growing awareness among the concerned parents to provide healthier food to their babies has given a boost to organic baby food sales in the country.

By Age Group (0-6 months, 6-12months and 12+ months): Age group of 12+ months captured the majority of the market share in the Philippines during 2018 owing to higher consumption of growing-up milk formula products. The remaining market share was captured by 6-12 months and 0-6 months’ age group in the year 2018.

By Distribution Channel (Health and Wellness Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, E-commerce Portals and Convenience Stores):
Majority of the baby food sales in the Philippines are made through health and beauty specialist retailers and supermarkets due to high preference for modern stories with popular brands and mixed variants. Remaining distribution channels include independent small grocers, hypermarkets, internet retailing and convenience stores which collectively captured the remaining market share in the year 2018.
 

Comparative Landscape in the Philippines Baby Food Market

Competition within the Philippines baby food market was observed as highly concentrated along with the presence of 3 major manufacturers (Nestle SA, Reckitt Benckiser Group Plc, Abbott Laboratories (Phils) Inc) of baby food competing on parameters such as product variants, channels of distribution and price. The leading players in the market are internationally recognized companies that either import baby food from outside the Philippines or produce products domestically. On the other hand, domestic companies selling baby food products have negligible market share.
 

Philippines Baby Food Market Future Outlook and Projections

The Philippines baby food market is predicted to grow in terms of revenue owing to rising infant population and growth in total number of working women which will collectively increase the sales of baby food in future. The market share of internet retail outlet is expected to rise in the near future as Filipinos will start preferring non-traditional channels of retailing in order to save time and money. The demand for the prepared baby food and other baby food products are going to rise in the coming future owing to nutritionals management and nutritional / dietary needs of the babies.
 

Key Topics Covered in the Report

  • Stakeholders in the Philippines Baby Food Market
  • Philippines Baby Food Market Overview and Genesis
  • Value Chain Analysis in the Philippines Baby Food Market
  • Philippines Baby Food Market Size, 2013-2018
  • Philippines Baby Food Market Segmentation, 2014-2018
  • Snapshot on Emerging Baby Foods in the Philippines Baby Food Market
  • Trends and Developments in the Philippines Baby Food Market
  • Issues and Challenges in the Philippines Baby Food Market
  • Decision Making Criteria for Customers While Purchasing a Baby Food Product in the Philippines
  • Regulatory Framework in the Philippines Baby Food Market
  • SWOT Analysis of the Philippines Baby Food Market
  • Comparative Landscape in the Philippines Baby Food Market
  • Philippines Baby Food Market Future Outlook and Projections, 2019-2023
  • Analyst Recommendations in the Philippines Baby Food Market

Products

Time Period Captured in the Report:

  • Historical Period - 2013-2018
  • Forecast Period - 2019-2023

Companies

Key Segments Covered:

By Food Category:

  • Milk Formula
  • Growing-Up Milk Formula (Above 12 Months)
  • Follow on Milk Powdered Formula (6-12 Months)
  • Standard Milk Powdered Formula (0-6 Months)
  • Special Milk Formula
  • Dried Baby Food
  • Prepared Baby Food
  • Other Baby Food (Cereal based, snacks and rest)
  • By Nature:
  • Inorganic Baby Food
  • Organic Baby Food

By Age Group:

  • 0-6 months
  • 6-12 months
  • 12+ months

By Distribution Channel:

  • Health and Beauty Specialist Retailers
  • Supermarkets
  • Independent Small Grocers
  • Hypermarkets
  • Internet Retailing
  • Convenience Stores

Table of Contents

1. Executive Summary

1.1 Philippines Baby Food Market Overview and Size
1.2. Philippines Baby Food Market Segmentation
1.3. Competition Scenario in Philippines Baby Food Market
1.4. Philippines Baby Food Market Future Outlook and Projections

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling

2.3.1. Consolidated Research Approach
2.3.2. Market Sizing – Philippines Baby Food Market
2.3.3. Variables (Dependent and Independent)
2.3.4. Multi Factor Based Sensitivity Model
2.3.5. Regression Matrix
2.3.6. Limitations
2.3.7. Final Conclusion

3. Stakeholders in the Philippines Baby Food Market (Market Ecosystem)

4. Philippines Baby Food Market Overview and Genesis (Country Overview, Market Structure, 

Genesis, Trade Scenario, Major End Users, Best-selling Products, Competition Stage and Emerging Market Trends; Industry Cycle; and Timeline of Major Players Operating in the Philippines Baby Food Market)

5. Value Chain Analysis in the Philippines Baby Food Market (Value Chain Overview, Entity 

Relationship, Challenges in Value Chain and Flowchart)

6. Philippines Baby Food Market Size,

6.1. By Revenues and Sales Volume, 2013-2018

7. Philippines Baby Food Market Segmentation, 2014-2018

7.1. By Food category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), 2014-2018

7.1.1. By Type of Milk Formula (Growing-Up Milk Formula, Follow-on Milk Powdered Formula, Standard Milk Powdered Formula, and Special Baby Milk Formula), 2014-2018
7.1.2. By Age Group (0-6 Months, 6-12 Months, 12+ Months), 2018

7.2. By Nature (Inorganic Food, Organic Food), 2018
7.3. By Distribution Channel (Supermarkets, Health and Wellness Retailers, Small Grocery Stores, E-commerce Portals, Hypermarkets and Convenience Stores), 2014–2018

8. Trends and Developments in the Philippines Baby Food Market

9. Issues and Challenges in the Philippines Baby Food Market

10. Snapshot on Emerging Baby Foods in the Philippines Baby Food Market

11. Decision Making Criteria for Consumers for Purchasing Baby Food Products in the Philippines 

(Decision Making
Parameters and Pain Points)

12. Regulatory Framework in the Philippines Baby Food Market (Documents required for importing 

baby food, Standards for packing and labeling, Breast milk is promoted in Disaster Areas and Prohibited Milk Formula Donation)

13. SWOT Analysis of Philippines Baby Food Market

14. Comparative Landscape in the Philippines Baby Food Market

14.1. Competition Scenario in the Philippines Baby Food Market (Competition Stage, Major Players Operating in the Marketing and Competing Factors)
14.2. Market Share (Strengths and Weaknesses) of Major Players and Brands Operating in the Market, 2014-2018
Lactum (Reckitt Benckiser Group)
Nido (Nestlé SA)
Enfamil (Reckitt Benckiser Group)
Promil (Nestlé SA)
Nan (Nestlé SA)
Nestogen (Nestlé SA)
Alacta (Reckitt Benckiser Group)
Enfagrow (Reckitt Benckiser Group)
S-26 (Nestlé SA)
Bonamil (Nestlé SA)
14.3. 4P’s of Major Players (Product, Price, Place and Promotion)
14.4. Company Profiles of Major Players Operating in the Philippines Baby Food Market (Including Company Overview, USP, Business Strategies, Distribution and Sales, Market Share and Revenue, Best Selling Brands / Products, Recent Developments, and Future Plans)

14.4.1. Nestle SA
14.4.2. Reckitt Benckiser
14.4.3. Abbott Laboratories Inc.
14.4.4. Other Players (Dmk Group, Raffert’s Gardern and United Pharmaceuticals SA)

15. Philippines Baby Food Market Future Outlook and Projections, 2019-2023

15.1. By Revenues and Sales Volume, 2019-2023

16. Philippines Baby Food Market Segmentation, 2018-2023E

16.1. By Food category (Milk Formula, Dried Baby Food, Prepared baby Food, Other Baby Food), 2018-2023E
16.1.1. Philippines Baby Food Market Segmentation of Milk Formula By Type (Growing-Up Milk Formula, Follow-On Milk Powdered Formula, Standard Milk Powdered Formula, and Special Baby Milk Formula), 2018-2023E
16.2. By Product Ingredients (Inorganic and Organic Baby Food), 2018- 2023E

17. Analyst Recommendations in Philippines Baby Food Market

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