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Thailand Diaper Industry Outlook to 2018

Pull up Pant Diapers to Propel the Future Growth

Region:Asia

Product Code:KR197

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Published On

May 2014

Total pages

94

About the Report

The report titled 'Thailand Diaper Industry Outlook to 2018 - Pull up Pant Diapers to Propel the Future Growth' provides a comprehensive analysis of the market size of the diaper industry in Thailand. Industry has been segmented into two major categories- Baby Diapers and Adult Diapers. The report has highlighted major segments of the baby diaper industry on the basis of Pull up Pants and Tape Diapers, by Age Groups and by Pricing Structure. In adult diaper market, the report has discussed market size in terms of value and volume and market segmentation on the basis of Pull up Pants and Tape Diapers. The report also entails the market share and company profiles of the major players in the baby and adult diaper industry. An analysis of the future of diaper market in Thailand is provided on the basis of revenue of the market over next five years.

Rise in the personal disposable income, enhanced participation of women in the workplace, product innovation and development, deeper penetration in urban areas as well as rural regions and growing acceptance of adult diapers have contributed significantly to diaper industry in Thailand. The diaper market is expected to grow at a CAGR of 11.8% from 2013-2018.

Diapers are one of the fastest emerging retail product categories in Thailand. The diaper market has been categorized into baby diaper market and adult diaper market with a majority contribution of ~% by baby diapers in 2013 in overall diaper market. The baby diaper market has been further segmented into tape diapers and pull-up pant diapers with latter dominating the market with ~% share in 2013. On the basis of age group, baby diapers are classified as per usage from: new born, junior and standard. Standard diapers was the leading segment in the Thailand baby diaper market with ~% share in the market revenue in 2013 followed by junior diapers segment which had a share of ~% during the same year. The new born diaper was the smallest segment in Thailand baby diapers market with a contribution of ~% in terms of market revenues in 2013. The baby diaper market in Thailand has been divided into 3 major price categories notably; economy, mid range and premium price range. Thailand's overall market for baby diapers was valued at USD ~ million in 2013, of which ~% was generated by the sale of premium priced diapers, ~% was accounted by mid-range segment and the rest ~% was held by economy priced diapers.

Though, a small market, adult diapers industry in Thailand has showcased double digit CAGR of 11.4% over the years 2008-2013. Adult diaper segment has historically grown at a higher rate than baby diaper market and will continue to be higher in the future years as well. Adult diapers segment is expected to grow at a CAGR of 12.2% for the period 2013-2018.

High entry barriers due to high business setup costs and brand loyalty among the people prohibit new entrants in the market which give leverage to the existing players. Major players such as Unicharm, DSG Thailand, SCA Hygiene and Fuburg will continue to dominate the diaper market in the future as well.

Key Topice Covered in the Report

  • The market size of the Thailand Diaper Industry, 2008-2013
  • Market segmentation of Thailand Diaper Industry by baby and adult diapers, 2008-2013
  • The market size of the Thailand Baby Diaper Industry, 2008-2013
  • Market segmentation of Thailand Baby Diaper Industry by Pull Up Pants and Tape Diapers, 2008-2013
  • Market segmentation of Thailand Baby Diaper Industry by Age Groups, 2011-2016
  • Market segmentation of Thailand Baby Diaper Industry by Pricing Structure, 2013
  • The market size of the Thailand Adult Diaper Industry, 2008-2013
  • Market segmentation of Thailand Adult Diaper Industry by Pull Up Pants and Tape Diapers, 2008-2013
  • Trends and Developments in the Thailand Diaper Industry
  • Market Share of Major Players in Thailand Baby Diaper Industry
  • Market Share of Major Players in Thailand Adult Diaper Industry
  • Company profiles of major players in the Diaper Market of Thailand
  • Future outlook and projections on the basis of revenue and by baby and adult diapers in Thailand Diaper Industry, 2014-2018

Products

Thailand Diaper, Baby Diaper, Adult Diaper, Pull Up Pants Diaper, Tape Diapers, Market Size By Value and Volume, Market Share

Companies

DSG International (Thailand) PLC, Unicharm, SCA Hygiene, Fuburg, Kimberly Clark

Table of Contents

1. Thailand Diaper Market Introduction

2. Value Chain of Thailand Diaper Industry

3. Thailand Diaper Market Size, 2008-2013

3.1. By Value, 2008-2013

3.2. By Volume, 2008-2013

4. Thailand Diaper Market Segmentation

4.1. By Product Type (Baby and Adult Diapers), 2008-2013

4.1.1. Thailand Baby Diapers Market Size, 2008-2013

By Value, 2008-2013

By Volume, 2008-2013

4.1.2. Thailand Baby Diaper Market Segmentation

4.1.2.1. By Pull up Pants and Tape Diapers, 2008-2018

4.1.2.2. By Age Groups, 2011-2016

4.1.2.3. By Pricing Structure, 2013

4.1.3. Thailand Adult Diapers Market Size, 2008-2013

By Value, 2008-2013

By Volume, 2008-2013

4.1.4. Thailand Adult Diaper Market Segmentation

4.1.4.1. By Pull up Pants and Tape Diapers, 2008-2018

5. Key Growth Drivers for Thailand Diaper Industry

Improving Living & Hygiene Standards

Growing Aging Population

Improving Economic Conditions

Shifting Preferences to Disposable Diapers

6. Recent Industry Activities in Thailand Diaper Market

Daio Entering Thailand Diaper Industry

Unicharm Opened 2nd Thai Factory

Unicharm Thailand Acquired Diana

Asahi Kasei Opened a Spunbond Plant in Thailand in 2013

7. Thailand Diaper Market: Trends and developments

Increase in the Demand for Incontinence Products

Sales Growth of Baby Disposable Pull up Pant Diapers

Aggressive Marketing of Diapers by Brands

Rising Expenditure on Healthcare

Shifting Preferences from Traditional Cloths to Disposable Diapers

8. Major Challenges for Thailand Diaper Market

Volatility in the Prices of Raw Materials

Social and Economic Constraints

Environmental Challenges

9. Product Improvement and R&D in Thailand Diaper Market

10. Porter"s Model for Thailand Diaper Market

Threat of Substitute Products

Threat of Entry of New Competitors

Competitive Rivalry within the Industry

The Bargaining Power of Customers

The Bargaining Power of Suppliers

11. Company Profile of Major Players in Diaper Market in Thailand

11.1. DSG International (Thailand) PLC

11.1.1. Company Overview

Corporate Structure of DSGT

Corporate Timeline

11.1.2. Strategic Direction

11.1.3. Product Portfolio

Product Segmentation

11.1.4. Financial Performance, 2008-2013

Revenue Structure Based on Product Type

Revenue Structure Based on Geography

11.2. Unicharm

11.2.1. Company Overview

11.2.2. Strategic Direction

11.2.3. Product Portfolio

12.2.4 Financial Performance

11.3. SCA Hygiene

11.3.1. Company Overview

11.3.2. Strategic Direction

11.3.3. Product Portfolio

11.3.4. Financial Performance, 2010-2013

11.4. Fuburg

11.4.1. Company Overview

11.4.2. Strategic Direction

11.4.3. Product Portfolio

11.4.4. Financial Performance, 2010-2013

11.5. Kimberly Clark

11.5.1. Company Overview

11.5.2. Strategic Direction

11.5.3. Product Portfolio

11.5.4. Financial Performance, 2008-2013

12. Market Share of Major Players in Thailand Diaper Industry

12.1. Market Share of Major Players in Thailand baby Diaper Industry

12.2. Market Share of Major Players in Thailand Adult Diaper Industry

13. Thailand Diaper Market Future Outlook And Projections, 2014-2018

13.1. By Baby Diapers and Adult Diapers, 2014-2018

13.2. Cause and Effect Relationship between Dependent and Independent Factors Prevailing In Thailand Diapers Industry

14. Macroeconomic and Industry Factors

14.1. Personal Disposable Income in Thailand, 2008 " 2018

14.2. Demographic Distribution of Population on the basis of Age, 2008 " 2018

14.2.1. Population in the age group of 0-5 years, 2008-2018

14.2.2. Population in the age group of 65 years and Above, 2008-2018

14.3. Health Expenditure per Capita in Thailand, 2008 " 2018

14.4. Birth Rate in Thailand, 2008 " 2018

15. Appendix

15.1. Market Definition

15.2. Market Abbreviations

15.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

15.4. Disclaimer

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