India Audio Accessories Market Outlook to 2023
By Type (Headphones, Earphones, Bluetooth Speaker and 2.1 Speaker), By Sales Channel (Online and Offline), and By Region (North, South East and West)
Region:Asia
Author(s):Ajit Singh, Harsh Mittal
Product Code:KR831
July 2019
159
About the Report
The report also covers market ecosystem, value chain analysis, comparative landscape, trends and developments, issues and challenges, decision making criteria for customers while purchasing an audio accessory. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding the market.
India Audio Accessories Market Size and Overview: Audio accessories market in India is still in its growth phase with a large untapped potential. The market has grown at robust double digit growth rate especially in the consumer audio accessories segment. Constant evolution of integration and audio technology, rising smartphone penetration and discontinued practise of providing the earphones as part of bundled offering with mobile phones are key drivers for high demand for audio accessories.India Audio Accessories Market Segmentation
By Bluetooth Speakers: Proliferation of smart devices and increased usage of data streaming networks, wireless connectivity and portability have become a popular consideration before making the purchase decision for bluetooth speakers. Metro cities accounted for majority of the sales in bluetooth speakers market. An estimated more than two third of the speakers sold in the region with Delhi, Mumbai, Kolkata, Bangalore Hyderabad and Chennai being the major metro cities. This is mainly due to better consumer spending, easy accessibility to connecting devices and compact size. High priced products in price range of around INR 3,000 are more popular due to their high volume capacity and better IPX rating. JBL GO is the most sought after speaker in terms of volume sales due to its low price and high brand value. The discount offered on online platform during special sales days is also a very key factor for the high sales. Smart speakers will be the key drivers in the next few years. Many companies including Bose, JBL, Boat and other are working on integrating smart features of google assistant in their bluetooth speakers.
By 2.1 Speakers: Declining growth in demand is registered for 2.1 speakers. The price of the product has increased slightly during the period. Demand for 2.1 speakers have declined in metro cities mainly due to high adoption rate of portable bluetooth speakers and declining demand for desktops. These speakers are mainly sold through offline retail stores, demand from online segment is low mainly due to high volumetric volume of the package and little price benefit. Northern region is the most dominant market for 2.1 speakers in India. High population coupled with rapid urbanization, strong presence in the labor force and limited resources of entertainment has promoted the sales of 2.1 speakers in Tier 2, Tier 3 and villages. Product innovation is expected to be witnessed in this category and majority of the demand for 2.1 speakers will be replaced by single speaker with woofer or 2.1/5.1 speaker of bluetooth type which will replace the product in the market.
Comparative Landscape in India Audio Accessories Market: India branded Audio accessories market is moderately competitive with presence of 12-15 major players and is home to more than 100+ registered audio accessories companies. There is no clear market leader that has dominant presence in the Audio accessories market. Industry specific players such as Bose and Sennheiser are smaller players as compared to well known electronic and communication companies such as Sony, Zebronics, and Samsung. India Audio Accessories Market Future Outlook and Projections: Bluetooth speakers market is expected to register highest CAGR during the period of (2018-2023). The market which is currently in growth phase is expected to reach maturity by the end of 2020. It will largely cannibalize the 2.1 and partly the 5.1 speakers segment. Smart speakers will be in high demand in years to come. Earphones are expected to continue their dominance in the future as well due to their compactness and ease of storage and carry. Wireless earbuds, airpods and products imitating airpods are gaining popularity in India and are expected to have positive impact on the revenue. Design evolution and feature addition will largely drive the market in low and medium price segment. In premium segment, audio quality and experience will be major driver.
Key Topics Covered in the Report
- Value Chain in India Audio Accessories Market
- India Audio Accessories Market Overview
- India Audio Accessories Market Size, 2013-2018
- India Audio Accessories Market Segmentation, 2013-2018
- Trends and Developments in India Audio Accessories Market
- Issues and Challenges in India Audio Accessories Market
- Decision Making Criteria for Customers While Purchasing a Audio Accessories
- Comparative Landscape
- India Audio Accessories Market Future Outlook and Projections, 2019-2023
- Analyst Recommendations in India Audio Accessories Market
Products
Time Period Captured in the Report:
- Historical Period – 2013-2018
- Forecast Period – 2019-2023
Companies
Key Segments Covered:
- By Accessories
- Headphone and Earphone, Blue tooth Speaker, and 2.1 Speaker
- By Branded and Fake/Non Labeled
By Headphone and Earphone Market:
- North, South, East, and West
- Metro and Non Metro
- By Online and Offline
- By Wired and Wireless
- By Price Category
By Bluetooth Speaker Market:
- North, South, East, and West
- Metro and Non Metro
- By Online and Offline
- By Wired and Wireless
- By Price Category
By 2.1 Speaker Market:
- North, South, East, and West
- Metro and Non Metro
- By Online and Offline
- By Wired and Wireless
- By Price Category
Companies Covered:
- Bose
- Sony
- Sennheiser
- Zebronics
- Portronics
- Jabra
- Intex
- Harman
- JBL
- Apple
- Samsung
- Sony
- Boat
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
2.4. Research Methodology
2.5. Approach - Market Sizing
2.6. Variables Dependent And Independent
2.7. Multifactor Based Sensitivity Model
2.8. Limitations
2.9. Final Conclusion
3. India Audio Accessories Market Overview and Genesis
4. Value Chain Analysis
5. India Audio Accessories Market Size, 2013-2018
Fake and Non-Labeled Audio Acccessories Market
6. India Branded Audio Accessories Market Size, 2013-2018
7. India Branded Earphone and Headphone Market, 2013-2018
7.1. India Branded Earphone and Headphone Market Segmentation, 2018
7.1.1. By Earphone and Headphone, 2018
7.1.2. By Wired and Wireless, 2018
7.1.3. By Metro and Non Metro, 2018
7.1.4. By Region (North, South, East, and West), 2018
7.1.5. By Online and Offline, 2018
7.1.6. By Price Category (Less than INR 500, INR 500-1,000 and More than INR 1,000), 2018
By Wired Earphones and Headphones, 2018
By Wireless Earphones and Headphones, 2018
7.2. Future Projection to India Branded Earphone and Headphone Market, 2018-2023
7.2.1. Future Projections for India Branded Earphone and Headphone Market Segmentation, 2018-2023
7.2.2. By Earphones and Headphones
7.2.3. By Wired and Wireless
7.2.4. By Metro and Non Metro, 2018-2023
7.2.5. By Region (North, South, East and West), 2018-2023
7.2.6. By Online and Offline, 2018-2023
7.2.7. By Price Category (Wired Headphones), 2018-2023
7.2.8. By Price Category (Wireless Headphones)
8. India Branded Bluetooth Speaker Market, 2013-2018
8.1. India Branded Bluetooth Speaker Market Segmentation, 2018
8.1.1. By Metro and Non Metro, 2018
8.1.2. By Region (North, South, East and West), 2018
8.1.3. By Online and Offline, 2018
8.1.4. By Price Category, 2018
8.2. India Branded Bluetooth Speaker Market Future Projection and Outlook, 2018-2023
8.2.1. Future Projections for India Bluetooth Speaker Market Segmentation, 2018-2023
8.2.2. By Metro and Non-Metro
8.2.3. By Region (North, South, East and West)
8.2.4. By Online and Offline, 2018-2023
8.2.5. By Price Category, 2018-2023
9. India Branded 2.1 Speaker Market Size, 2013-2018
9.1. India Branded 2.1 Speaker Market Segmentation, 2018
9.1.1. By Metro and Non Metro, 2018
9.1.2. By Region (North, South, East and West), 2018
9.1.3. By Online and Offline Sales Channel, 2018
9.1.4. By Price Category, 2018
9.1.5. Future Projection for India Branded 2.1 Speaker Market, 2018-2023
10. Trends and Developments in India Audio Accessories Market
10.1. Growth in Youth Population (14-39 years)
10.2. Removal of Audio Jacks From Electronic Devices
10.3. Tourism In India
10.4. Product Evolution in 2.1 Speakers
10.5. No Provision of Earphones/ Headphones in Product Box
11. Issues and Challenges in India Audio Accessories Market
11.1. Lack of Quality Related Awareness
11.2. Massive Availability of Fake Goods
11.3. Poor After Sales Service and Warranty
11.4. Poor Penetration in Tier-3 Cities and Villages
11.5. Constant Technological Evolution and Product Intimidation
12. Decision Making Parameter in India Audio Accessories Market
12.1. Earphones
12.2. Headphones
12.3. Bluetooth Speakers
12.4. Speakers
13. Competitive Landscape
13.1. Competition Scenario in India Audio Accessories Market
Competition Structure
Major Brands and Companies
Competition parameters
13.2. 4P’s Analysis
13.3. Revenue of Major Players From Audio Accessories, FY’2019
Revnue from Overall India Audio Accessories Market
Revenue of Companies in India Wired Headphone and Earphone Market
Revenue of Major companies in India Wireless Headphones and Earphones Market
Revenue of Major Companies in india Bluetooth Speaker Market
Revenue of Major Companies in India 2.1 Speaker Market, FY’2019
13.4. Heat Map
13.5. Company Profile of Major Players in India Audio Accessories Market
13.5.1. Sennheiser
13.5.2. Harman (Including JBL)
13.5.3. Boat
13.5.4. Skull Candy
13.5.5. Bose
13.5.6. Zebronics
13.5.7. Intex
13.5.8. Fenda Audio
13.5.9. Sony
13.5.10. Jabra
13.5.11. Portronics
14. India Branded Audio Accessories Market Future Outlook and Projections, FY’2018-FY’2023
15. Future Projections to India Audio Accessories Market, 2018-2023
16. Analyst Recommendation for India Audio Accessories Market
Disclaimer
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