Malaysia Used Smartphone Market Outlook to 2026F
Driven by increasing prices of new smartphones, greater environmental awareness and Government initiatives like adoption of 5g network
Region:Asia
Author(s):Ms. Grantha Banerjee
Product Code:KR1293
December 2022
118
About the Report
The report provides a comprehensive analysis of the potential of the Used Smartphone Industry in Malaysia. The report covers an overview and genesis of the industry, and market size on the basis of revenue generated.
Its market segmentation includes by distribution channel, by type of marketing channel, by source of lead generation, by sourcing medium, by type of sales, by brand of smartphones, by age of smartphones, by price of used smartphones, by purchase across major cities, by type of network, by battery capacity, by the operating system and by screen size; growth enablers and drivers, challenges and bottlenecks; regulatory framework; industry analysis, competitive landscape including competition scenario, and market shares of major players. The report concludes with future market projections of each segmentation and analyst recommendations.
Market Overview:
According to Ken Research estimates, Malaysia Used Smartphone Market– which grew at a CAGR of 12.8% in the period of 2016-2021 – is expected to grow at a CAGR of 14.9% in the forecasted period of 2022F-2026F, owing to increasing smartphone and internet penetration along with digital transformation due to the adoption of 5G network, a high proportion of low- to mid-income consumers and rising prices of new smartphones.
- The Malaysian government’s initiatives have provided stimulus to boost the economy by going digital in multiple aspects of life.
- Since there is an increase in the popularity of used smartphones, the prices of handsets have been gradually increasing.
- Around 20.0% of Malaysia’s total population sold their phone after using it in 2021.
Key Trends by Market Segment:
By Distribution Channels: Unorganized Distribution channel contributes the majority of the revenue in Malaysia's Used Smartphone Market. In 2021, about 20% of the country’s total population sold their smartphones after using but there was no systematic and organized distribution channel that was followed.
By Age of Smartphones: The majority of the used smartphone population prefers to buy a second-hand phone that is only 1 year old or less. Buying a smartphone at an early life enables a second-hand user to get the maximum benefits from it. The wear and tear would be less, battery life would be good and they would be able to use the smartphone for a long time before it breaks down.
Competitive Landscape
Future Outlook
Malaysia Used Smartphone Market is projected to show a growth of CAGR 14.9% in the forecasted period of 2022F-2026F, owing to the increasing smartphone and internet penetration along with digital transformation due to the adoption of 5G network, a high proportion of low- to mid-income consumers and rising prices of new smartphones.
Scope of the Report
Its market segmentation includes by distribution channel, by type of marketing channel, by source of lead generation, by sourcing medium, by type of sales, by brand of smartphones, by age of smartphones, by price of used smartphones, by purchase across major cities, by type of network, by battery capacity, by operating system and by screen size.
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By Distribution Channel |
Unorganized Organized |
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By Type of Marketing Channel |
Offline Dealers Classified Online Marketplace |
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By Source of Lead Generation |
Dealership Walk-Ins Online |
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By Sourcing Medium |
Retail Customers Businesses Telephone Operators OEM’s |
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By Type of Sales |
B2C C2C |
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By Brand of Smartphones |
Apple Samsung Xiaomi Others |
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By Age of Smartphones |
0-12 months 12-24 months 24-36 months 36-48 months >48 months |
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By Price of Used Smartphones |
Lower end phone Mid-range phone Upper end phone Premium phone |
|
By Purchase Across Major Cities |
Kuala Lampur Seberang Perai Petaling Jaya Others |
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report
- Smartphones companies
- Government Bodies and Regulatory Authority
- Fintech Companies
- Investors and Financiers
- Smartphones Service Providers
- Cell Phones Industries
- Venture Capitalist
- Smartphones Manufacturers
- Existing Cell Phone Companies
- New Market Entrants
Time Period Captured in the Report
- Historical Period: 2016-2021
- Base Year: 2021
- Forecast Period: 2022F-2026F
Companies
Major Players Mentioned in the Report
Online Marketplaces
- Lazada
- Shopee
- CompAsia
- PG Mall
- Mudah.my
- Amazon.com
- Facebook marketplaces
- Halomobile
- Takumiko
- Alibaba
- Harvey Norman
- Allo Allo
Offline Players
- Factory Mobile Dataran Austin
- SG World & Finance
- Mobile Wholesale City
- Berry Nice Enterprise
- SS Solution
- Sam Digital Enterprise
- Machines Suria KLCC Apple Premium Reseller Store
- nextfone
- APR Electronic Services Sdn. Bhd.
Classified Platforms
- Kaskus
- Carousell
- OLX
- Adpost
- Adsglobe
- Free Ads Time
Omnichannel Players
- Apple
- Xiomi
- Huawei
- Samsung
- Oppo
- Oneplus
- Vivo
- RealMe
Table of Contents
1. Executive Summary
1.1 Executive Summary
2. Country Overview
2.1 Country Demographics of Malaysia, 2021
2.2 Population Analysis of Malaysia, 2021
2.3 State-wise income and expenditure pattern, 2021
2.4 State-wise population and income growth, 2021
2.5 Digital Penetration Analysis of Malaysia, 2021
3. Malaysia’s Smartphone User Landscape
3.1 Internet Usage in various Electronic Devices, 2021
3.2 Smartphone basis Usage, 2019
3.3 Phone checking habits of Malaysians, 2019
3.4 Network Connectivity Scenario in Malaysia, 2021
3.5 Smartphone Precautionary Measures, 2021
3.6 Types of Mobile Users and By Age, 2021
3.7 Smartphone Users by Income and By Employment Category, 2021
3.8 Smartphone Users by Areas of Living and By Intention to Switch to Smartphone, 2021
3.9 Reasons for Not Using Smartphones and Mobile Privacy Concerns, 2021
3.10 Frequency of checking phones and their reasons, 2021
3.11 Losing Handphone and Reason behind it, 2021
3.12 Length of Smartphone before changing into one and by treatment of used hand phone, 2021
3.13 Awareness Update on MCMC label, 2021
3.14 MCMC Digitalization Agenda, 2021
3.15 The Digital Economy: Opportunities in Malaysia
4. Malaysia Used Smartphone Market Analysis
4.1 Ecosystem of Malaysia Used Smartphone Market
4.2 Business Cycle and Genesis of Online Players in Malaysia Used Smartphone Market
4.3 Timeline of Major Online Players
4.4 Value Chain Analysis
4.5 Business Model of Used Smartphone players
4.6 Lead generation for used smartphones
5. Malaysia Used Smartphone Industry Market Size
5.1 Malaysia Overall New Smartphones Market by Sales Volume, 2016-2021
5.2 Introduction on Malaysia Used Smartphones Market
5.3 Malaysia Overall Used Smartphones Market by Transaction Value and by Sales Volume, 2016-2021
5.4 Used Smartphone Prices in Malaysia, 2021
6. Malaysia Used Smartphone Industry Market Segmentation, 2021
6.1 By Distribution channel (Organized and Unorganized)
6.2 By Type of Marketing Channels (Offline dealers, Online Marketplaces, Classifieds)
6.3 By Source of Lead Generation (Online vs Dealership walk-ins)
6.4 By Sourcing Medium (OEMs, Telephone Operators, Businesses, Retail Customers)
6.5 By Type of Sales (B2C & C2C Sales)
6.6 By Brand of smartphone (Apple, Xiaomi, Samsung and Others)
6.7 By Age of Used Smartphone (0-12 months, 12-24 months, 24-36 months, 36-48 months, >48 months)
6.8 By Price of used smartphone (Low-end, Mid-range, Upper-end, Premium Phones)
6.9 By Purchase across Geographies (Kuala Lumpur, Seberang Perai, Petaling Jaya and others)
6.10 By Type of network (2G, 3G, 4G, 5G)
6.11 By Battery capacity (5000 mAh)
6.12 By Operating system (Android, iOS, Others)
6.13 By Screen size (5.5 inch)
7. Competition Scenario of Malaysia Used Smartphone Market
7.1 Competitive Analysis of Used Smartphone Industry
7.2 Market Share of Major Used Smartphone Market share of online players on the Basis of Revenues, 2021
7.3 Competitive Analysis of Online Used Smartphone Industry in Malaysia
7.4 Cross Comparison for Organized Online Players on the Basis of Establishment Year, Revenues Generated, Average Pricing, No. of employees, Geographical Presence, Business USP, Products offered, Value Added Services, Business Model and Strategy, Activities on Social Media
7.5 Issues and Challenges in the Online Used Smartphone Industry in Malaysia
8. End User Analysis of Malaysia Used Smartphone Market
8.1 Key factors influencing used smartphone purchasing decisions
8.2 Deciding Parameters for Consumers
8.3 Customer Journey
8.4 Consumers Desires and Emerging Implications
8.5 Factors Influencing Consumer Behaviour
8.6 Customer Pain points in Used smartphone industry
9. Industry Analysis
9.1 Trends and Developments in Malaysia Used Smartphone Market
9.2 SWOT Analysis on Used Smartphones market in Malaysia
9.3 Porter’s Five Forces analysis on Used Smartphones market in Malaysia
9.4 Growth Drivers of Malaysia Used Smartphone Market
9.5 Issues and Challenges in Malaysia Used Smartphone Market
9.6 Government Rules and Regulations in Malaysia Used Smartphone Market
9.7 Impact of Covid-19 on Malaysia Used Smartphone Market
9.8 Challenges in Market – Seasonality
10. Malaysia Used Smartphones Market Size Future Outlook and Projections
10.1 Malaysia Overall Used Smartphones Market by Transaction Value and by Sales Volume, 2021-2026F
10.2 Average Price of Used Smartphones Sold in Malaysia, 2021-2026F
10.3 By Distribution channel (Organized and Unorganized) and By Type of Marketing Channels (Offline dealers, Online Marketplaces, Classifieds), 2026F
10.4 By Source of Lead Generation (Online vs Dealership walk-ins) and By Type of Sales (B2C & C2C), 2026F
10.5 By Sourcing Medium (OEMs, Telephone Operators, Businesses, Retail Customers), 2026F
10.6 By Brand of smartphone (Apple, Samsung, Xiaomi, and Others), 2026F
10.7 By Age of Used Smartphone (0-12 months, 12-24 months, 24-36 months, 36-48 months, >48 months), 2026F
10.8 By Price of used smartphone (Low end smartphones, mid-range smartphones, upper end smartphones, premium smartphones), 2026F
10.9 By Purchase across major cities (Kuala Lumpur, Seberang Perai,Petaling Jaya and others), 2026F
10.10 By Type of network (2G, 3G, 4G), 2026F
10.11 By Battery capacity (5000 mAh), and By Operating system (Android, iOS, Others) and By Screen size (5.5 inch), 2026F
10.12 Future Technologies to be incorporated in smartphones
11. Company Overview
11.1 CompAsia Company Profile
12. Analyst Recommendations
12.1 Decision parameters for regions to target
12.2 Process of Quality Check and Documentation that a customer needs to be aware of
12.3 Success Factors for Future
13. Research Methodology
13.1 Market Definitions and Assumptions
13.2 Abbreviations
13.3 Market Sizing Approach
13.4 Consolidated Research Approach
13.5 Primary Research Approach
13.6 Sample Size Inclusion
13.7 Research Limitations and Future Conclusion
Disclaimer
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Research Methodology
Step 1:
Exhaustive research done to identify the list of online marketplaces, e-commerce platforms and classifieds along with offline players which have a presence in the used smartphone industry in Malaysia.
Step 2:
Exhaustive secondary research done on the used smartphone industry. Gathered information on the used smartphone industry from several industry articles, company websites, blogs, industry reports.
Step 3:
Conducted interviews with the management of the online marketplaces, e-commerce platforms (Managing Partner, C-level executives, Business Development head, Category Manager, Operations Manager & others).
Step 4:
To validate the data points gathered from the interviews, our team then did mystery calling to the offline players dealing in the used smartphone industry in Malaysia. The team also tried to understand their operating and financial indicators including revenue, business models, geographical presence, focus areas, business verticals, and services offered among others.
Frequently Asked Questions
01 What is the Study Period of this Market Report?
The Malaysia Used Smartphone Market is covered from 2016–2026 in this report, including a forecast for 2022F-2026F.
02 What are the Key Factors Driving the Malaysia Used Smartphone Market?
Increasing smartphone and internet penetration, digital transformation due to the adoption of 5G network, high proportion of low- to mid-income consumers and rising prices of new smartphones.
03 What was the growth rate of Malaysia Used Smartphone Market in the period of 2016-2021?
The Malaysia Used Smartphone Market saw a growth of CAGR of 12.8% in the period of 2016-2021.
04 Which distribution channel contributes more revenue to the Malaysia Used Smartphone Market?
The Unorganized distribution channel contributes more revenue to the Malaysia Used Smartphone Market.
05 Who are the Key Players in the Malaysia Used Smartphone Market?
CompAsia, Lazada, Mudah.my, Shapee, PG Mall and others are the key players in the Malaysia Used Smartphone Market.
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