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Smart Speakers Global Market Report 2020-30: Covid 19 Growth and Change

Region:Global

Product Code:7437

Download Sample Report
Published On

May 2020

Total pages

200

About the Report

Major players in the smart speakers market are Amazon, Inc., Apple, Inc., Xiaomi, Alibaba Group Holding Limited, Sonos. Inc., Harman International, Bose Corporation, Sony Corporation, ONKYO CORPORATION, and Panasonic Corporation.
 
The global smart speakers market is expected to grow from USD 5.5 billion in 2019 and to USD 5.7 billion in 2020 at a growth rate of 3%. The slow growth in 2020 is mainly due to the economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to grow and reach USD 11 billion in 2023 at CAGR of 24.5%.
 
The smart speakers market consists of sales of smart speakers and related products that include Bluetooth-, Wi-Fi-enabled and wireless devices which are integrated with virtual assistant device powered by artificial intelligence. The smart speakers market consists of revenue generated through the sales of speakers with virtual assistant intelligence such as Alexa, Google Assistant, Siri, and Cortana, among others which are distributed through online or offline channels to personal and commercial users for smart home, smart office, automotive, commercial and more applications. The companies involved in the smart speakers market are engaged in designing, manufacturing, producing artificial intelligence assisted speakers which are activated with one 'hot word' using voice recognition systems to perform wide range of wireless activities.
 
North America was the largest region in the smart speakers market in 2019. Asia Pacific was the second largest region in the smart speakers market in 2019.
 
In November 2019, Sonos a US-based leading sound experience brand which allows it's customers to listen better by giving access to their favourite content by controlling as they wish announced the acquisition of Snips for USD 37.5 million. The deal will benefit Sonos by improving the voice experience of Sonos with the addition of Intellectual Property of Snips and benefit Snips by taking it's France technologies to international customers. Snips is a US-based private-by-design voice technology company which uses artificial intelligence integrated in connected devices.
 
Apart from increasing consumer preference for smart speakers the major drawback that's concerning the market is the data privacy and security. These devices have access to the personal information stored in Gmail like contact details, bank details, login credentials which raise security issues. The devices of a smart home have access to sensitive data like videos, photos, personal information which can be accessed and operated from anywhere. In 2019, a survey conducted in US states that smart speaker non-users are more concerned about data and privacy reasons like hacking risk (63%), smart speakers are always listening (55%) and monitoring by government (40%) when compared with 2017 which were 41%, 36% and 34% respectively. When compared with smart speaker users, they also agreed with the above data and privacy issues similarly. These issues may hinder the market growth if appropriate development in security concerns are not addressed.
 
Virtual assistant devices are powered by artificial intelligence which offer ultimate luxury to the owner. They keep on listening to the command, analyze the needs and performs the task when necessary. The Amazon Echo with smart assistant Alexa can be activated with voice command of one hot word Alexa. Siri, the Apple voice assistant provides hands-free activation with deep integration technology and high quality virtual surround sound and exhibits features like setting timer, managing calendar events and more. Google assistant activated with Ok Google provides instant access to all of the Google services and the data associated with the Google account. In 2019, a survey states that Amazon Alexa/Echo dominates the US market with 70% market share followed by Google home with 25% and Apple HomePod with 5% which was largely because of the high sales of entry-level devices like Google Home Mini and Amazon Echo Dot with reasonable price. The proliferation of virtual assistance is, in turn, driving the smart speaker market.
 
With increasing consumer preference for technologically advanced products there is a rise in penetration of smartphones and smart devices. The enhanced personal use of smart devices points at integration of smart devices with devices such as smart lightbulbs, thermostats, and TVs. The consumer interest in technologically advanced products has resulted in 205 million installed smart speakers in 2019 from 114 million units in 2018 and is expected to reach 325 million by 2020. In 2019, Amazon could integrate LIDAR technology into Amazon Echo through which it will be able to recognize hand gestures, type of food, and even the clothes being worn. In India, in 2019 the total number of smartphones users are 502.2 million which increased from 2017 which was 468 million users and the smartphones market is expected to gain 859 million users by 2022. Regional manufacturers are being encouraged to produce innovative and advanced products with customer interest to accept and adopt emerging technology which is expected to drive the market.
 

Scope of the Report

Products

1) By Intelligent Virtual Assistant: Amazon Alexa; Google Assistant; Siri; Cortana; Others 2) By Application: Smart Home; Smart Office; Consumer; Others 3) By End User: Personal; Commercial 4) By Distribution Channel: Online; Offline

Companies

Amazon, Inc.; Apple, Inc.; Xiaomi; Alibaba Group Holding Limited; Sonos. Inc.; Harman International; Bose Corporation; Sony Corporation; ONKYO CORPORATION; Panasonic Corporation; Alphabet Inc. (Google Inc.); Baidu Inc.; Plantronics, Inc. (Altec Lansing/AL Infinity, LLC); Pioneer; SK Telecom; Lenovo; Samsung Electronics Co. Ltd.; Avnera Corporation; Fabriq; Invoxia; LG Electronics; Libratone; Mobvoi; Mojo; Ultimate Ears

Table of Contents

1. Executive Summary

2. Smart Speakers Market Characteristics

3. Smart Speakers Market Size And Growth

3.1. Global Smart Speakers Historic Market, 2015-2019, USD Billion

3.1.1. Drivers Of The Market

3.1.2. Restraints On The Market

3.2. Global Smart Speakers Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion

3.2.1. Drivers Of The Market

3.2.2. Restraints On the Market

4. Smart Speakers Market Segmentation

4.1. Global Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

Amazon Alexa

Google Assistant

Siri

Cortana

Others

4.2. Global Smart Speakers Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

Smart Home

Smart Office

Consumer

Others

4.3. Global Smart Speakers Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

Personal

Commercial

4.4. Global Smart Speakers Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

Online

Offline

5. Smart Speakers Market Regional And Country Analysis

5.1. Global Smart Speakers Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

5.2. Global Smart Speakers Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

6. Asia-Pacific Smart Speakers Market

6.1. Asia-Pacific Smart Speakers Market Overview

6.2. Asia-Pacific Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

7. China Smart Speakers Market

7.1. China Smart Speakers Market Overview

7.2. China Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion

8. India Smart Speakers Market

8.1. India Smart Speakers Market Overview

8.2. India Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

9. Japan Smart Speakers Market

9.1. Japan Smart Speakers Market Overview

9.2. Japan Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

10. Australia Smart Speakers Market

10.1. Australia Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

11. Indonesia Smart Speakers Market

11.1. Indonesia Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

12. South Korea Smart Speakers Market

12.1. South Korea Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

13. Western Europe Smart Speakers Market

13.1. Western Europe Smart Speakers Market Overview

13.2. Western Europe Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

14. UK Smart Speakers Market

14.1. UK Smart Speakers Market Overview

14.2. UK Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

15. Germany Smart Speakers Market

15.1. Germany Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

16. France Smart Speakers Market

16.3. France Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

17. Eastern Europe Smart Speakers Market

17.1. Eastern Europe Smart Speakers Market Overview

17.2. Eastern Europe Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

18. Russia Smart Speakers Market

18.1. Russia Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

19. North America Smart Speakers Market

19.1. North America Smart Speakers Market Overview

19.2. North America Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

20. USA Smart Speakers Market

20.1. USA Smart Speakers Market Overview

20.2. USA Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

21. South America Smart Speakers Market

21.1. South America Smart Speakers Market Overview

21.2. South America Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

22. Brazil Smart Speakers Market

22.1. Brazil Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

23. Middle East Smart Speakers Market

23.1. Middle East Smart Speakers Market Overview

23.2. Middle East Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

24. Africa Smart Speakers Market

24.1. Africa Smart Speakers Market Overview

24.2. Africa Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion

25. Smart Speakers Market Competitive Landscape And Company Profiles

25.1. Smart Speakers Market Competitive Landscape

25.2. Smart Speakers Market Company Profiles

25.2.1. Amazon, Inc.

25.2.1.1. Overview

25.2.1.2. Products and Services

25.2.1.3. Strategy

25.2.1.4. Financial Performance

25.2.2. Apple, Inc.

25.2.2.1. Overview

25.2.2.2. Products and Services

25.2.2.3. Strategy

25.2.2.4. Financial Performance

25.2.3. Xiaomi

25.2.3.1. Overview

25.2.3.2. Products and Services

25.2.3.3. Strategy

25.2.3.4. Financial Performance

25.2.4. Alibaba Group Holding Limited

25.2.4.1. Overview

25.2.4.2. Products and Services

25.2.4.3. Strategy

25.2.4.4. Financial Performance

25.2.5. Sonos. Inc.

25.2.5.1. Overview

25.2.5.2. Products and Services

25.2.5.3. Strategy

25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Smart Speakers Market

27. Smart Speakers Market Trends And Strategies

28. Smart Speakers Market Future Outlook and Potential Analysis

29. Appendix

29.1. Abbreviations

29.2. Currencies

29.3. Research Inquiries

29.4. The Business Research Company

29.5. Copyright And Disclaimer

 

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