Country Profile: Haircare in Sweden
Region:Europe
Product Code:CS4844MF
August 2018
107
About the Report
Country Profile: Haircare in Sweden
Summary
The Swedish haircare sector is led by the shampoo category in value terms, while hair colorants is forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country. Rigid plastics is the most commonly used pack material in the sector, while flexible packaging is forecast to register the fastest growth during 2017-2022. Schwarzkopf, Wella, and 'Garnier-Fructis' are the leading brands in the Swedish haircare sector.
GlobalData's Country Profile report on the Haircare sector in Sweden provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, 'dollar stores', variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
- The Swedish haircare sector is forecast to register an overall value growth of 24.9% during 2017-2022
- The hair colorants category is expected to gain maximum market share, in value terms, during 2017-2022
- Hypermarkets & supermarkets is the largest distribution channel in the Swedish haircare sector
- 'Schwarzkopf' is the leading brand in the Swedish haircare sector
- Rigid plastics is the most commonly used pack material in the Swedish haircare sector, followed by flexible packaging and rigid metal
- Older consumers account for the leading share in the consumption of haircare products in Sweden.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Scope of the Report
Products
Companies
Henkel AG & Co. KGaA
L`Oreal S.A.
Coty Inc.
Procter & Gamble
Unilever
Ccs Healthcare Ab
Sachajuan
L`Anza Europe Ltd
Orion Corporation
Revlon Inc.
Kao
John Paul Mitchell Systems.
Bjorn Axen
Kisby
Table of Contents
Table of Contents
Report scope
Executive summary
Sweden in the global and regional context
Sweden in the global and Western European haircare sector
Sweden compared to other leading countries in Western Europe
Per capita consumption and expenditure-Sweden compared to Western Europe and global level
Sector analysis-Haircare
Country snapshot-haircare sector in Sweden
Value and volume analysis-haircare sector in Sweden
Cross category comparison-value and growth rate
Change in category share by value
Cross category comparison-volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: conditioner
Segment analysis (in value terms): conditioner
Segment analysis (in volume terms): conditioner
Category analysis: hair colorants
Segment analysis (in value terms): hair colorants
Segment analysis (in volume terms): hair colorants
Category analysis: hair loss treatments
Category analysis: perms & relaxers
Segment analysis (in value terms): perms & relaxers
Segment analysis (in volume terms): perms & relaxers
Category analysis: salon hair care
Category analysis: shampoo
Segment analysis (in value terms): shampoo
Segment analysis (in volume terms): shampoo
Category analysis: styling agents
Segment analysis (in value terms): styling agents
Segment analysis (in volume terms): styling agents
Distribution analysis
Distribution channel share analysis: haircare
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private label compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
Research Methodology
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