US Hair Care Market Outlook to 2020 - Natural Ingredients and Multi-Cultural Products to Drive Future

The report titled "US Hair Care Market Outlook to 2020 - Natural Ingredients and Multi-Cultural Products to Drive Future" provides a comprehensive analysis of the hair care industry in the US. The report covers various aspects such as market size of the hair care products on the basis of revenues, segmentation on the basis of category of products, regional distribution, product usage by gender and age group, distribution channel, inorganic or organic composition, mass segment or luxury products and detailed competitive landscape of major players in this sector. The report is useful for industry consultants and analysts, company managers and owners and new players venturing in the market.

US hair care market accounted for ~% market share of the global hair care as of 2015 and was one of the largest hair care markets, certainly the largest in North America. The market was characterized by the presence of several small, medium and large multinational companies focusing on one or more of the hair care product segments such as shampoo, conditioner, hair color, hair styling products and treatment or hair growth products. Product quality and specificity are very important concerns while purchasing a hair care product from consumer's perspective. Established companies including L'Oreal, P&G, Unilever, Henkel, Kao Corporation, Vogue International and fairly new entrants including Mixed Chicks, Curls, Miss Jessi's, Shea Moisture and Jane Carter Solution are targeting to improve the customer experience by offering them superior quality products that are tailor made for an individual's hair type. 
Hair Care market in the US grew at a rather slow pace from USD ~ million in 2010 to USD ~ million in 2015 at a CAGR of ~% during the review period FY'2010-FY'2015. Affluent youth in the country and adult men and women were the major consumers driving the market growth during the concerned period. Steep rise in herbal care products was one of the major growth drivers owing to consumer's heightened awareness about the ill effects of harmful synthetic ingredients. Technological innovations in product manufacturing and composition, rising disposable income, increasing annual expenditure on hair care products, innovative advertising campaigns of hair care products, increasing consumer awareness about hair care, attractive packaging and fashion consciousness towards styling products were some of the key factors that drove the growth of US hair care industry. Additionally, evolving men fashion and increase in hair related problems also assisted in the growth of the industry.

Shampoo was the largest product segment accounting for about ~% of the market revenues in 2015. Wide scale adoption of shampoo as a hair care item in the US resulted in growth of this segment. Herbal, anti-dandruff, moisturizing and vitamin fortified shampoo products were amongst the most sold products in the US market. Conditioners are complementary products of shampoo and used post shampooing. Majority of the conditioners are sold as a combo product with the shampoos. Growth of conditioners was also fueled by the increased adoption of cleansing conditioners (co-wash) in the country. Since this conditioner conditions and also cleanses the hair, it offered consumers an alternative to shampoo. In the US, almost 7 in 10 adult females using hair conditioner product users were reported to be interested in buying a co-wash cleaning conditioner for regular usage in 2015.

Hair styling products such as gel, crème, hair spray and mousse which assist in setting and obtaining the desired hairstyle were highly popular in the country, driving the growth of this segment. Ageing US population with median age over 40 years in many states has fueled the dependence on hair colors combined with the demand from young and working women. Other hair care products such as hair growth and treatment serums accounted for the remaining ~% of the market share in 2015.

The hair care market in the US was fairly concentrated and continued to be highly competitive with top three players i.e., L'Oreal, P&G and Unilever together accounted for a combined retail market share of over ~% in 2015. L'Oreal with its robust product portfolio including L'Oreal Paris, Garnier, L'Oreal Professional, Redken, Kerastase, Matrix and Carol's Daughter was the market leader with a market share of about ~% and market revenue of USD ~ million in 2015. Other prominent vendors included Henkel, Kao Corporation, Vogue International and Paul Mitchell.

Manufacturing of products by procuring superior quality raw materials or ingredients compliant to the set industry standards should be the prime focus for each company. An ideal business model should be the combination of quality production, packaging and content driven aggressive marketing campaigns engaging the end consumers while extending the network presence in different regions through collaboration with retail outlet and salons.
The market is further expected to reach USD ~ million in 2020 from USD ~ million in 2015 in terms of revenues.

Key Topics Covered in the Report

• Contribution of US in the Global Hair Care Market
• Market Size by Revenues 
• Market Segmentation by Product Categories, by Gender, by Distribution Channel, by Mass and Premium, by Age Group, by Regional Demand and by Inorganic or Organic Products
• US Shampoo Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections
• US Conditioner Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections
• US Hair Color Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections
• US Hair Styling Products Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections
• Consumer Decision Making Matrix in US Hair Care Market
• Competitive Landscape of Major Players in US Hair Care Market
• Market Share of Major Players in US Hair Care Market along with Herfindahl-Hirschman Index (HHI) 
• Trade Analysis in US Hair Care Market
• Issues and Challenges in US Hair Care Market
• SWOT Analysis of US Hair Care Market
• Porter Five Forces Analysis in US Hair Care Market
• Government Regulations in US Hair Care Market
• US Hair Care Market Future Outlook and Projections
• Analyst Recommendations
• Macro Economic Parameters