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Australia Mattress Market Outlook to 2023

By Size (King, Queen, Double, Single), By Type (Spring - Pocket and Inner Spring, Foam & Latex and Others), By Distribution Channel (Retail and Direct), By Price (Mass, Economy and Premium), By Organized and Unorganized Segment

Region:Asia

Product Code:KR808

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Published On

June 2019

Total pages

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About the Report

The report titled "Australia Mattress Market Outlook to 2023 - By Size (King, Queen, Double, Single), By Type (Spring – Pocket and Inner Spring, Foam & Latex and Others), By Distribution Channel (Retail and Direct), By Price (Mass, Economy and Premium), By Organized and Unorganized Segment" provides a comprehensive analysis on Mattress market in Australia. The report covers various aspects including introduction, pricing analysis, market overview and genesis, trade scenario, trends and developments, issues and challenges, decision-making criteria, competitive landscape and government regulations. The report concludes with future market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview: Australia mattress market is at the later growth stage. Australia Mattress industry revenue has increased at a positive single digit CAGR during the period FY’2013-FY’2018. The market is gradually surging with more number of Hotel rooms, an increasing the number of hospital beds as well as the number of residential apartments coming up in the country. The customers in the market are looking for comfort and customization at an affordable price. The customers highly price sensitive and high bargaining power due to the presence of many mattress players in Australia.
The Australia mattress market is mostly being dominated by the spring mattress due to a reasonable price range as well as comfort. Luxury hotels and other premium guest houses opt for foam and latex mattresses produced mostly in king size. Increase in Tourism and growing attention towards back problems and spine problems has led to an increase in the sales of customized mattresses.

Australia Mattress Market Segmentation

By Size of Mattress: The mattress market is dominated by a king and super king size mattress in terms of generating revenue in FY'2018. The increase in the number of Hotels in Australia is one of the major reasons for the increase in demand of king and super king size mattress. Second highest market share by revenue is accounted for by queen size mattress whereas double and single size mattresses hold the third and fourth highest market share by revenue in Australia mattress market.

By Type of Mattress: Spring mattress dominated the mattress market and contributed a major share in terms of generating revenues in FY’2018. Spring mattresses are the most common mattresses purchased in Australia as they are firm and provide good back support as well as does not cause a disturbance at night due to the movement of the partner. Other mattresses such as air mattresses, waterbeds and bed heads accounted second highest market share, whereas Foam & Latex mattresses accounted for a mere revenue share in FY’2018.

By Type of Spring Mattress: The major share by type of spring mattress is held by pocket spring mattresses due to its higher spring count and a number of individual springs. This makes the mattress more comfortable and better for sleep. Innerspring mattresses hold the second highest market share. These mattresses are firm and have a complete steel coil support system making it a little hard.

By Type of Distribution Channel: The mattress market in Australia in FY’2018 was dominated by the retail sector. People prefer to choose amongst price, comfort, quality, and style of the mattress according to their preference and a retail store allows the consumer to choose amongst these options. The direct channel has accounted second highest market share as the direct market usually caters to hotels, hostels, and hospitals who buy mattresses in bulk.

By Price Segment: Mass-market had the largest share by revenue in FY’2018 as the prices of mattresses in this category are lower when compared to the economy and premium range, mass mattresses are used mostly in hospitals as well as hostels and smaller hotels. The economy market has the second largest market share in terms of revenue. Most of the mattresses purchased by homeowners belong to this category. Premium mattress market had the third largest share in FY’2018.

By Market Structure: Australia Mattress market is largely dominated by the organized market owing to the significant presence of the local and the international players.

By Type of manufacturing: Most of the mattresses which are sold in Australia are manufactured locally in the country. Imports accounted for a mere share in the Australia mattress market.

Competitive Landscape: The Australia mattress market is concentrated. The market has numerous players operating in the market. The major players in the market are Sealy, Comfort Group, Makin Mattress, Vanrest Beds Direct, Sleepeezee, Slumberest, Ergoflex, Sleep Republic, Sleeping Duck, Koala, AH Beard, Greywing and Ecosa. These players compete on the basis of Price, Quality, after sale service, customization and Brand value.

Australia Mattress market Future Outlook: Australia mattress market in terms of revenue will increase at a positive single digit CAGR during the period FY’2018 – FY’2023E. The demand for mattresses will be further augmented with the growth in the Hotel rooms. Increasing demand from hospitals is likely to drive future demand for mattresses with companies adopting pocket springs as well as foam and Latex mattresses for customers that prefer mattresses to support their back and have qualities for better sleep.

Key Topics Covered in the Report

Executive Summary
Research Methodology
Australia Mattress Market Value Chain Analysis
Australia Mattress Market Size by Revenue (FY’2013-FY’2018)
Australia Mattress Market Segmentation (FY’2018)
Australia Mattress Market Segmentation by Size of Mattress (King size, Queen Size, Double size,
and single size).
Australia Mattress Market Segmentation by type of Mattress (spring, Latex and Foam, and
others).
Australia Mattress Market Segmentation by type of spring (Pocket spring and Innerspring).
Australia Mattress market Segmentation by Distribution channel (Retail and Direct).
Australia Mattress market Segmentation by type of organized market (Mass, Economy, and
Premium).
Australia Mattress market Segmentation by Market Structure (Organized and Unorganized).
Australia Mattress market Segmentation by type of manufacturing ( Domestic and Imports)
Australia Mattress market Trade Scenario
Australia Mattress market Decision-Making Process
Australia Mattress market Trends and Developments
Issues and Challenges in Australia Mattress Market
Porters Five Forces Analysis
Competitive Landscape of Major players in Australia Mattress market.
Australia Mattress Market Future Outlook and Projections
Analyst Recommendation in Australia Mattress Market

Products

Key Target Audience

Mattress Fabric Ticking Companies
International Manufacturers
Mattress Retailers
Private Equity Investors
Online Portals

Time Period Captured in the Report:

Historical Period: FY’2013-FY’2018
Forecast Period: FY’2019-FY’2023

Companies

Key Segments Covered

By Size of Mattress
King and Super Kingsize
Queen size
Double size
Single size

By Type of Mattress

Spring
Foam and Latex
Others

By Type of Spring Mattress

Pocket Spring
Inner Spring

By Distribution Channel

Retail
Direct

By Price Segment

Mass
Economy
Premium

By Market Structure

Organized
Unorganized

By Type of Manufacturing

Domestic Manufacturing
Imports

Companies Covered:

Dyer Holdings Pty Ltd (Sealy)
A H Beard Holdings Pty Ltd
Australia Comfort Group Holdings Pty Ltd.
Fantastic Holdings Limited
Makin Mattresses Pty Ltd
Sleepeezee Bedding Australia
Regal Sleep Solutions
Vanrest Beds Direct
Slumberest Pty Ltd
Koala
Onebed
Ergoflex
Ecosa
Greywing
Sleep Republic
Sleeping Duck
Sommuto

1. Executive Summary

1.1 Australia Mattress Market Overview and Size
1.2 Australia Mattress Market Segmentation
1.3 Competition Scenario in Australia Mattress Market
1.4 Future Outlook and Projections

2. Research Methodology

2.1. Market Definition and Size
2.2. Abbreviations
2.3. Market Size and Modeling

2.4. Research Methodology
2.5. Market Sizing Approach
2.6. Variables Dependent And Independent
2.7. Multifactor Based Sensitivity Model
2.8. Limitations
2.9. Conclusion

3. Australia Mattress Market: Introduction

4. Value Chain Analysis in Australia Mattress Market

4.1. Major Entities Involved in Value Chain
4.2. Major Problems in Value Chain

5. Australia Mattress Market Size by Revenue, FY’2013-FY’2018

6. Australia Mattress Market Segmentation

6.1. By Size of Mattress, FY’2018
6.2. By Type of Mattress (Spring, Foam & Latex and Others), FY’2018

6.2.1. By Type of Spring Mattress (Pocket Spring and Inner Spring), FY’ 2018

6.3. By Market Structure (Organized and Unorganized), FY’2018

6.3.1. By Price Segment in Organized market (Mass, Economy and Premium), FY'2018

6.4. By Domestic Manufacturing and Imports, FY’2018
6.5. By Distribution Channel (Retail including Online Sales and Direct), FY’2018

7. Trade Scenario in Australia Mattress Market

7.1. By Exports (FY’2013-FY’2017)
7.2. By Imports (FY’2013-FY’2017)

8. End User Analysis for Buying Mattresses in Australia

8.1. Decision Making Parameters Residential Customers consider before purchasing Mattresses
8.2. Decision Making Parameters Non-Residential Customers consider before purchasing Mattresses
8.3. Pain Points faced by Customers from Buying Mattresses in Australia

9. Trends and Developments in Australia Mattress Market

9.1. Increasing Preference towards Customized Mattresses
9.2. Rise in online business
9.3. Flexible Return Policies
9.4. Increasing Demand for Orthopedic Mattress
9.5. Increasing Demand for Luxury Mattresses
9.6. Increasing Demand for Camping and caravan mattresses

10. Issues and Challenges in Australia Mattress Market

10.1. Licensing
10.2. Logistics requirement
10.3. After Sale Services
10.4. Offline vs Online stores

11. Porter Five Forces Analysis in Australia Mattress Market

12. Government Role and Regulations in Australia Mattress Market

13. Competitive Landscape of Australia Mattress Market

13.1. Competition Scenario and Parameters in Australia Mattress Market
13.2. Company Profiles (Including Company Overview, USP, Business Strategies, Revenues, Sales Volume, Production Plants, Type of Mattresses, Split by End Users, Best Selling Products, Distribution, Number of Employees and Key Partners)

13.2.1. Sealy
13.2.2. The comfort Group
13.2.3. Makin Mattresses
13.2.4. Vanrest Beds Direct
13.2.5. Sleepeezee
13.2.6. Others
13.2.7. Mattress Companies (Online)

i.) Koala
ii.) Ecosa
iii.) Onebed
iv.) Ergoflex
v.) Sleep Republic
vi.) Sleeping Duck
vii.) Sommuto
viii.) Greywing

14. Australia Mattress Market Future Outlook and Projections, FY’2018 – FY’2023E

15. Australia Mattress Market Future Segmentation, FY’2023E

15.1. By Size of Mattress, FY’2023E
15.2. By Type of Mattress (Spring, Foam & Latex and Others), FY’ 2023E

15.2.1. By Type of Spring Mattresses (Pocket Spring and Inner Spring), FY’ 2023E

16. Analyst Recommendations - Success Factors

Disclaimer

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