Brazil Mattress Market Outlook To 2027F

The report provides a comprehensive analysis of the potential of the mattress industry in Brazil. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.

Its market segmentations include By Size, By Type of Mattress, By Region, By Type of Distribution Channel, and By Organized and Unorganized; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Brazil Mattress Market grew from approximately BRL ~ Bn in 2017 to approximately BRL ~ Bn in 2022 – is forecasted to grow further into BRL ~ Bn opportunity by 2027F, owing to the growing health-consciousness among the population and entry of new players in the market.

• Hospital demand for beds is growing, with a considerable requirement for the mattress business, especially after the pandemic.
• The rise in the tourism industry across Brazil has resulted in an increasing number of hotels and, in turn, increasing sales of mattresses.

Key Trends by Market Segment:

By Type: Brazilian customers now place a premium on mattress quality in addition to their overall health and happiness. Customers in the market are favoring foam mattresses because they can readily conform to their shape and size and because there are growing health concerns.

By Distribution Channel: While direct sales are primarily made to major organizations like hospitals and hotels, retail sales are primarily made to consumers at home. In Brazil, the retail sales channel generated the majority of sales volume since consumers are the largest end users in the market.

Competitive Landscape

In Brazil Mattress Market there are about ~ players operating in the overall market, and the top 5 players accounted for ~% share in the market in terms of revenue. The major parameters on which these players complete include mattress price, benefit, product quality, product logistics operations, manufacturing technology, manufacturing capabilities, product customization, and others.

Future Outlook

The Brazil Mattress Market is projected to show significant growth. It is expected to be driven by an increase in consumer expenditure and hotel rooms along with the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is one of the major driving forces creating demand for premium mattresses in the country.

Moreover, favourable government regulations are also expected to facilitate the entry of foreign companies into the country’s mattress business. The expansion of foreign mattress brands and the production of mattresses using advanced technology will directly support the growth of revenue in the Brazilian mattress market. The inclusion of online retailing as a part of the distribution channel is expected to set an opportunity for mattress companies to increase the number of customers and ensure a wider reach.