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China Furniture Market Outlook to 2020 - Surge in Demand for Children Furniture and Rise in Trend of Online Furniture Sales to Shape Future

Region:Asia

Product Code:KR401

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Published On

June 2016

Total pages

173

About the Report

The report titled "China Furniture Market Outlook to 2020 - Surge in Demand for Children's Furniture and Rise in Trend of Online Furniture Sales to Shape Future” provides a comprehensive analysis of Furniture market in China. The report covers various aspects such as market size of Furniture market, market segmentation by Residential & Non-Residential Sector, organized and unorganized market, Online furniture, Segmentation by product categories, customer profile, Competitive landscape & market share of major players. The future analysis of furniture market and by segments has also been discussed in each of the sub segment. The report is useful for Furniture exporter, retailer, Manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

China Furniture Market
The furniture industry in China has undergone a dynamic change from traditional operations to technology driven industry over the last few years 2010-2015. The growth in the furniture industry in past decades was phenomenal and was quite evident through consistent surge in exports. In 2010, the China furniture market was valued at USD 40.9 billion which has increased to USD ~ billion in 2015 growing at a CAGR of ~% during the period. The furniture industry in China has been immensely driven by its ability to provide best quality furniture products at best affordable prices without compromising on the quality standards and low cost skilled workforce. With the substantial growth in the real estate industry, technology and increasing growth rate in tourism from ~% in 2011 to ~% in 2015 had led to inauguration of many new public and private construction projects, automation in the manufacturing process and increase in the number of hotels, bars & restaurants in country.

Additionally, China was recognized as the largest furniture exporter in the world and exported ~% of its production to other nations in 2015. Total furniture export value increased from USD ~ billion in 2010 to USD ~ billion in 2015 at a CAGR of ~% during the period. It has also been forecasted that the furniture market of China will increase at a CAGR of ~% during 2016-2020 to be valued at USD ~ million.

Residential Furniture Market
In Furniture industry, residential furniture market has dominated the domestic furniture industry with a share of ~% in 2015. The major reason attributed to the increase is availability of large variety of products in residential furniture product line than the number of products in non-residential furniture product line. Residential furniture products are offered at a broader price range which contributes to larger demand and results in higher percentage share to the revenue of domestic furniture market in China.

The residential furniture market had increased from USD ~ billion in 2010 to USD ~ billion in 2015, growing at a CAGR of ~% during the period. In China, an increasing number of consumers especially mid to high end consumer groups have been witnessed to embrace for new living concepts. These consumer groups have showcased their preferences towards environment-friendly furniture, such as odor and formaldehyde-free products, whose price tends to be higher than other furniture products. This has been the major reasons for elevation in Residential furniture demand in China. In residential furniture, Bed room furniture had dominated the market with share of ~% in overall residential furniture market followed by living room, dining room & kitchen furniture in 2015. Bed has contributed largely in terms of sales revenue in product category list of residential furniture segment. Other important categories are Sofa, Sofa Sets, Dining tables, Central Chairs and others. In residential sector, integrated furniture contributed to ~ % share in 2015 in terms of sales revenue. Wooden furniture and Metal furniture contributed ~ % and ¬~ % share respectively. The major contributor in revenues for residential furniture is southern province followed by eastern province, western province & northern province of China. It has been expected that the residential furniture market of China will increase at a CAGR of ~% during 2016-2020 to reach USD ~ million.

Children's furniture

Parents in China have showcased rise in preferences for customized and ready to made furniture for their children, backed by improvement in living standards and surge in purchasing power among the Chinese population. Implementation of “selective two children” policy in 2013 and ~ million population of children aged 0-14 in 2014 has elevated the children's furniture market at USD ~ billion during 2015. Children furniture market had witnessed a tremendous growth rate in past few years. The market had increased at a CAGR of ~% during 2010-2015. The market had increased to USD ~ billion in 2015.

Online Furniture
China online furniture industry had grown from USD ~ billion in 2010 to USD ~ billion in 2015. The online furniture Industry had increased at CAGR of ~% during 2010-2015. Rising urbanization had triggered the E-commerce industry in China. The number of internet users has increased from ~ million in 2011 to ~ million in 2015. The rise in e-commerce industry had contributed to the increase in the online furniture industry in China.

Non- Residential Furniture Market
Non- residential furniture market in China comprises of furniture products that are used in offices, hospitals, hotels, restaurants, shopping malls and other public places. In 2010, the non-residential market was worth USD ~ billion which had increased to USD ~ billion in 2015. The market had grown at a CAGR of ~% during 2010-2015. The growth in the hospitality sector and travel & tourism industry will enhance the structure of hotel industry in the country, which will lead to the growth of non-residential furniture market in China. Non-Residential furniture market was primarily guided through office and industrial furniture during 2015, which was followed by hotel and retail furniture. The other furniture market in non-residential segment encompasses hospital furniture, school college furniture and others. Customized based and contract based furniture plays an important role in Non-Residential sector. The star hotels, resorts, bars & restaurants mostly prefer customized furniture as the furniture can be designed as per their needs and it can be synced with the interiors. The other normal class hotels, bars, restaurant prefer contract based furniture over customized furniture as the customized furniture are expensive and they take more time for installation than contract based furniture. It has been forecasted that the non-residential furniture market will grow at a CAGR of ~% from 2016-2020 to be valued at USD ~ million in 2020.

Key Topics Covered in the Report:

  • The market size of the China Furniture market.
  • The market size of residential furniture market.
  • Market segmentation of the Residential market on the basis of product category, utility, demand from major cities, Distribution channel
  • The market size of Non-residential furniture market.
  • Market segmentation of the Non-Residential market on the basis of customized furniture and contract based furniture, By utility
  • The market size of the China Online Furniture market.
  • Competitive landscape of leading players in China Furniture Market.
  • Porters Five forces analysis of China Furniture market
  • Trade scenario of China Furniture market
  • Trends and Development in the China Furniture market
  • Issues and challenges for China Furniture market
  • Government Regulations in China Furniture market
  • Competitive landscape detailed company profiles and market share of the major exporters, retailers, manufacturers of China Furniture market
  • Macro Economic factors affecting China Furniture market
  • Future outlook and projections of China Furniture market on the basis of - residential & Non-residential Furniture market

Products

Residential Furniture, Beds, Sofa Sets, Dining Table Sets, Cabinets, Wood Furniture, Rubber Wood Furniture, Beds with Storage and Without Storage, Bunk Beds, Non - Residential Furniture, Customized Based Furniture, Contract Based Furniture, Online Furniture

Companies

Yihua, Huizhou Furniture, Huihe Furniture, Man Wah Furniture, Quanu Furniture, Ikea Furniture, Merit Top International, Hoba Home Furniture, DangDang, Guangdong Oppein Home

Table of Contents

1. Executive Summary
What are the Key Highlights of Furniture Industry in China?
What Preferences does Chinese Population have while buying Furniture?
Is it the Residential Sector which has dominated the Domestic Furniture Sales in China?
What is The Trade Scenario for Furniture in China?
New Edge Segment in China Furniture Industry-Children Furniture
Online Furniture Sales in China-Emerging Sales Channel
Competitive Landscape in China Furniture Market
What are the Future Projections for Furniture Market in China?
Analyst Recommendation
2. Research Methodology
2.1. Market Definition
2.2. Abbreviations
2.3. Exchange Rates
2.4. Market Size and Modeling
General Approach - Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Regression Matrix
Final Conclusion
3. Value Chain Analysis for China Furniture Market
3.1. Export Based Model
Issues & Challenges in Export Based Model
3.2. Domestic Manufacturing Model
3.3. Major Problems in Value Chain of Furniture
3.4. Ways for Effective Marketing of Furniture Products in China
Rising Trend of O2O Model
Add Children Furniture Section in each Store
Local Language Support
4. China Furniture Market Size by Revenues, 2010-2015
5. China Furniture Market Segmentation
5.1. By Organized and Unorganized Sector, 2010-2015
5.2. By Residential & Non-Residential Sector, 2010-2015
6. China Residential Furniture Market Introduction
6.1. China Residential Furniture Market Size by Revenue, 2010-2015
6.2. China Residential Furniture Market Segmentation, 2015
6.2.1. By Utility, 2015
Bed Room Furniture, 2015
Living Room Furniture, 2015
Dining Furniture, 2015
Snapshot on Children Furniture, 2015
Frequency of Changing Children's Furniture by Gender and Age, 2015
6.2.2. By Demand from Major Provinces, 2015
6.2.3. By Distribution Channel (Retailer, Wholesaler and Online Players), 2015
6.2.4. By Material Used, 2015
6.2.5. By Customized and Ready Made Furniture, 2015
6.3. Consumer Profile in China Residential Furniture Market
6.3.1. By Income Group, 2015
6.3.2. By Age Group, 2015
6.3.3. Customer Decision Making Process for China residential furniture, 2015
6.4. Major Manufacturing Location/Hubs in China Residential Furniture Market
7. China Non-Residential Furniture Market Introduction and Size by Revenues, 2010-2015
7.1. China Contract Based Furniture market
7.2. China Non-Residential Furniture Market Segmentation
7.2.1. By Utility, FY'2015
7.2.2. By Material Used, 2010-2015
8. Trade Scenario of China Furniture Industry
8.1. Export Scenario, 2010-2015
8.2. Import Scenario, 2010-2015
8.3. Import Duty on Furniture Imports in China
8.4. Free Trade Agreements of China with other countries for furniture sector
China Free Trade Agreements with other Nations
China Free Trade Agreement under negotiation
Free Trade Agreements under Consideration and Preference
9. Snapshot on China Online Furniture Market
9.1. China Online Furniture Market Size by Revenues 2010-2015
9.2. China Online Furniture Market Segmentation
9.2.1. By Devices, 2015
9.3. China Online Furniture Market Future Outlook and Projections, 2016-2020
10. Growth Drivers and Trends in China Furniture Market
Easy natural abundance of Raw Material
Low Labour cost coupled with Skilled and dedicated workforce
Rising in Demand of Children Furniture in China
Rising demand for Traditional Bamboo Furniture
Shift in Customer Perception
Surge in Online Furniture Demand in China
11. Issues and Challenges in China Furniture Market
Furniture Procurement
Fluctuation in the exchange rates
Economic Condition of Major Trade Partners
Logistic Challenge for Online Players
Non Homogenous market
12. Porter Five Forces Analysis for China Furniture Industry
Rivalry Among competitors
Bargaining power of suppliers
Bargaining Power of buyers
Threat of new Entrants
Threat of substitutes
13. Government Role and Regulation in China Furniture Market
14. Entry Barriers in China Furniture Market
14.1. Online Market
New E-commerce Regulation
State Council new model for China cross-border e-commerce
14.2. Offline Market
Barrier from existing large companies and economies of scale
Synergy between the existing Market Players
Strategic entry Barriers
Entry Barrier for Foreign Enterprises
15. How the logistics is handled in Furniture Market
16. Pricing Analysis in China Furniture Market
17. Competitive Landscape of Major Players in China Furniture Market
17.1. Yihua Furnishings
Financial KPI
17.2. Huizhou Huaya Furniture Co., LTD
17.3. Huihe Furniture Manufacturing
17.4. Man Wah Holdings Ltd
17.5. Quanu Furniture
17.6. IKEA Furniture
17.7. Merit top International Co. Ltd
17.8. Guangdong Oppein Home
17.9. Hubei Lianle Bedding Group
18. Competitive Landscape of Major Online Players in China Furniture Market
18.1. Hoba Home Furniture
18.2. Guangzhou Homekoo Network Furniture Technology Co.
18.3. DangDang
19. China Furniture Market Future Outlook and Projections, 2016-2020
19.1. By Revenues, 2016-2020
Short Term Analysis, 2016-18
Long Term Analysis, 2016-2020
19.2. Sector Wise Demand, 2016-2020
19.3. Cause and Effect Relationship
19.4. Analyst Recommendations
19.4.1. Opportunities & Recommendation For Domestic Market
Recommendation 1: Agreement or Partnership with real estate builders
Recommendation 2: Investment in R&D and Upgradation of production process
Recommendation 3: Increase in promotional activities
Recommendation 4: Improvement in after Sales service
Recommendation 5: Expansion of Product Line and Addition of Furnishing Products
Recommendation 6: Integrated Business Model for Market players
Recommendation 7: Outsourcing Logistic Service
19.4.2. Opportunities & Recommendation For Export Market
Recommendation 1: Product differentiation and innovation
Recommendation 3: Promotional activities in other countries
20. Macroeconomic Variables affecting China furniture Market
20.1. Residential Real Estate in China, 2010-2020
20.2. Forest Area in China, 2010-2015
20.3. Number of Hotels in China, 2010-2020
20.4. Population in China, 2010-2020
20.5. Internet Users in China, 2010-2020
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