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India Air Purifier Market Outlook to FY’2025

Deteriorating Air Quality and Rising Disposable Incomes to Drive Market Growth

Region:Asia

Author(s):Aashima Mendiratta

Product Code:KR983

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Published On

May 2020

Total pages

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About the Report

The report titled “India Air Purifier Market Outlook to FY’2025 – Deteriorating Air Quality and Rising Disposable Incomes to Drive Market Growth” provides a comprehensive analysis of the current positioning of the air purifier industry in India. The report covers various aspects including the market size, current air quality in India & health effects, ecosystem & value chain analysis, end-user analysis, consumer decision making criteria, mega trends and roadblocks faced by the industry. The report concludes with market projections for future of the Air Purifier industry in India including forecasted industry size by revenue and sales volume by FY’2025 and segmentations and the analysts’ take on the future.

India Air purifier Market Overview and Size: The Air Purifier industry in terms of revenue in India has grown at a tremendous double-digit CAGR of ~26.7% over FY’2014-FY’2020. The period saw the entry of various international & domestic players into the market after 2010, recognizing the immense growth potential of the industry. The market is currently highly underpenetrated with the adopting primarily limited to the rich and affluent households in the metro cities. The number of rich & upper middle income households accounted for ~24% of the total number of households in the country in 2019. In 2017, ~60% of the population was exposed to household air pollution. The lack of awareness among consumers about indoor air pollution acts a hindrance in propelling industry growth. The Delhi-NCR is currently the largest market for air purifiers in the country and generates maximum sales during peak months from October-December. Aggressive marketing strategies and consistent product innovation has driven sales over the review period.

India Air Purifier Market Segmentations:

Technologies: The HEPA & activated carbon technology has been analyzed to dominate the industry with majority of the major players adopting it along with additional filters such as pre filter, cold catalyst filter, anti-virus filter and more. Different grades of HEPA filter such as H11, H12, H13 & more are prevalent in the market as they eliminate the minutest of the particles. HEPA, carbon & UV technology is also gaining traction in the market. The adoption of ionizers & other technologies in the market is low as they generate harmful ozone gas.

Distribution Channels: Retail sales through modern retail chains and other organized retail stores have accounted for majority of the industry revenue as most consumers prefer assistance during buying the product and the after-sales services offered. The number of internet subscribers reached ~687 million in 2019. The increasing online spending has also positively impacted online sales of air purifiers, witnessing the fastest growth during the review period. E-commerce platforms observe a spike in online sales during year-end or festival sales.

Coverage Area Applicability: Air purifiers with coverage from 215 to 500 square feet have been observed to be the most demanded air purifiers in the industry as they are an ideal fit for most room sizes in India households. Air purifiers with CADR 250-250 m³/hour have been observed to be preferred by the residential consumers. Air purifiers with larger coverage areas are usually demanded by commercial & institutional end-users.

Weight of Air Purifier: There is increasing preference for lighter and sleeker models by consumers which are easy to move around and complement the aesthetics of the surroundings. Air purifiers weighing less than 5 Kg or between 5-10 Kg have been observed to account for majority of the sales in the industry in FY’2020.

Regions: The Northern region accounts for majority of the industry revenue due to the high PM_2.5levels, particularly in Delhi-NCR. Five out of the world’s 30 most polluted cities included Delhi-NCR and cities in its vicinity including Ghaziabad and Greater Noida in 2019. The region generates maximum sales during October-December. Over the review period, significant demand has come up from the Western & Southern states as well due to the growth of residential, corporate as well as industrial units in cities such as Mumbai & Bangalore.

End-Users: The residential end-users have been identified to account for majority of the industry revenue in FY’2020. The number of household in India crossed ~28 crores in 2019 and urban population accounted for ~34% of the total population. Increasing incidents of respiratory diseases and disposable incomes are driving the sales of air purifiers within the residential consumers. The demand from the commercial end-users particularly hotel, hospitals & corporate offices and institutional end-users such as embassies & government offices has also significantly increased during the review period.

Competition Scenario

The competition in the market is moderately concentrated with the top 5 companies accounting for ~76% of the revenue share in the market. Many international and domestic companies compete in the market on the basis of parameters such as price, product portfolio & features, distribution network, discounts offered and more. Post 2017, companies offering premium products such as Dyson, Amway & Coway among others entered the market to penetrate into the premium segment.

Future Outlook and Projections

The industry is expected to witness double digit growth in terms of revenue by FY’2025 with increasing consumer awareness about indoor air pollution & disposable incomes. The penetration of the product is anticipated to increase in other major cities as the average price of the product goes down. Significant demand os expected to arise from cities including Hyderabad, Ahmedabad, Pune, Nagpur, Chandigarh, Coimbatore, Surat among others. Online sales are also expected to witness growth as a spillover of the Covid-19 pandemic and as the number of internet subscribers cross ~1.1 billion by 2025. Investment in innovative marketing strategies and category creation initiatives to on-board commercial end-users will be the way forward to stimulate air purifier sales in the future.

Key Topics Covered in the Report

Air Quality in India and Health Effects
Target Addressable Market of Air Purifiers in India
Trends and Growth Drivers in the Industry and Challenges Faced
Air Purifier Industry Market Size and Segmentations, FY’2014 - FY’2020
Ecosystem and Value Chain of Air Purifier Industry in India
Industry SWOT Analysis
Customer Decision Making Parameters
Cross Comparison between Major Players and Company Profiles & Product Portfolios
Success Case Studies in the Industry
Future Market Size and Segmentations, FY’2020-FY’2025F
Factors Affecting Future Growth (Covid-19 Impact)
Analysts’ Recommendations on Market Positioning and Future Target Hotspots

Products

Key Target Audience

Air purifier Companies
Component Manufacturing Companies
Consumer Appliance Companies
Air Purifier OEMs/Assemblers
Air Purifier Importers/Exporters
Modern Trade Chains
Consultancy Companies

Time Period Captured in the Report:-

Historical Period: FY’2014 - FY’2020
Forecast Period: FY’2020 - FY’2025

Companies

Key Segments Covered

By Technology

HEPA & Carbon
HEPA, Carbon & UV
HEPA, Carbon & Ionizers
Others

By Distribution Channel

Retail
Online
Direct

By Coverage Area Applicability

Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq. ft.

By Weight of Air Purifier

Less than 5 Kg
5-10 Kg
More than 10 Kg

By Region

North
West
South
East

By End-Users

Residential
Commercial
Institutional

Companies Covered

Philips India Limited
Honeywell India Private Limited
Sharp Business Systems (India) Private Limited
Blueair India Private Limited
Dyson Technology India Private Limited
Xiaomi Technology India Private Limited
Panasonic India Private Limited
Eureka Forbes Limited
Kent Air Purifiers Limited

1. Need, Opportunity and Current Market Size of Air Purifier Industry in India

Current Air Quality in India and Health Effects
AQI in Major Indian Cities
Different Pollution Prevention Products in India
Target Addressable Market
India Air Purifier Market Size on the Basis of Revenue and Sales Volume, FY’2014-FY’2020
Trends and Developments
Issues and Challenges in the Industry

2. Supply Side Analysis

Ecosystem of Air Purifier Industry
Timeline of Major Air Purifiers
Industry Life Cycle
Value Chain Analysis
Purification Technologies Prevalent in India
Pricing Analysis
Import-Export Scenario

3. Demand Side Analysis

By Technology (HEPA and Activated Carbon, HEPA, Activated Carbon and UV, HEPA, Activated Carbon & Ionizers and Others) on the Basis of Revenue, FY’2014 & FY’2020
By Sales Channel (Direct, Retail and Online) on the Basis of Revenue, FY’2014 & FY’2020
By Coverage Area Applicability (Below 250 Sq Ft, 251-500 Sq Ft, Above 500 Sq Ft) on the Basis of Revenue, FY’2020
By Weight (Less than 5 Kg, 5-10 Kg, Above 10 Kg) on the Basis of Revenue, FY’2020
By Region (North, South, East and West) on the Basis of Revenue, FY’2014 & FY’2020
By End User (Residential, Commercial and Institutional) on the Basis of Revenue
, FY’2014-FY’2020
Consumer Decision Making Parameters
Industry SWOT Analysis

4. Competition Scenario

Competition Scenario for Major Players in India, FY’2019 (Market Share FY’2019, Revenue from Air Purifiers, Competition Nature & Competing Parameters)
Cross Comparison between Major Players – Competitive Positioning (Brand Image, Product Variants, Technology, Competitive Pricing & Distribution Network), Operating Parameters (Business Vintage, Certifications, Warranty Offered, Distribution Network and Technologies Used) and Financial Parameters (Net Revenue, Revenue from Air Purifiers, Number of Air Purifiers Sold, PBT, PAT & PAT Margin)
Strength and Weakness of Major Players
Company Profiles & Product Portfolios of Major Players
Philips India Limited
Honeywell India
Blueair India Limited
Sharp Business Systems (India) Private Limited
Xiaomi Technology India Limited
Dyson Technology India Limited
Panasonic India Limited
Kent RO Systems Limited
Eureka Forbes Limited

5. Future Projections and Analysis

Future Market Size of India Air Purifier Industry on the Basis of Revenue and Sales Volume, FY’2020-FY’2025
Factors Affecting Future Growth and the Way Forward
Future Market Segmentations, FY’2020-FY’2025
By Technology (HEPA and Activated Carbon, HEPA, Activated Carbon and UV, HEPA, Activated Carbon & Ionizers and Others) on the Basis of Revenue, FY’2020 & FY’2025F
By Sales Channel (Direct, Retail and Online) on the Basis of Revenue, FY’2020 & FY’2025F
By Coverage Area Applicability (Below 250 Sq Ft, 251-500 Sq Ft, Above 500 Sq Ft) on the Basis of Revenue, FY’2025F
By Weight (Less than 5 Kg, 5-10 Kg, Above 10 Kg) on the Basis of Revenue, FY’2025F
By Region (North, South, East and West) on the Basis of Revenue, FY’2020 & FY’2025F
By End-Users (Residential, Commercial and Institutional) on the Basis of Revenue, FY’2020-FY’2025F

6. Analyst Recommendations

Market Positioning in Indian Scenario – Our Take
Future Target Hotspots

7. Appendix

Research Methodology: Definitions & Expansion of Proxy Inclusions
Research Methodology: Abbreviations Used
Research Methodology: Market Sizing Approach
Research Methodology: Consolidated Research Approach
Research Methodology: Primary Research Approach & Sample Size Inclusion
Research Methodology: Correlation Matrix
Research Methodology: Regression Matrix
Research Methodology: Limitations & Future Conclusion

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