India Exercise Notebook Market Forecasts to 2020 - Influx of Organized Notebook Brands and Rising Spending on Education to Fuel Growth
Region:Asia
Product Code:KR406
July 2016
141
About the Report
The market for exercise notebooks in India has been traditionally dominated by the unorganized segment. From the endpoint of marginal retailers to independent sellers, all have been dependent on imports from China. However, the market has developed to achieve a substantial valuation which was not there until 2000. The evolvement of organized brands such as ITC Classmate, Navneet and others have added premium to the market, discerned by the fact that the prices of exercise notebooks have grown 5-6 folds and even more than that in some cases in the last decade. The exercise notebook market in India has been expanding at a decent pace in the wake of a growing economy, high literacy levels, burgeoning middle-class and enhanced scale of initiatives in the education sector. There has been a marked shift in the preference of cheap local brands to quality products. Aesthetically and functionally improved notebooks, which come with innovative 3D covers, had witnessed an increasing demand in recent years. The market size in terms of consumer expenditure on exercise notebook was evaluated at INR ~ billion during FY'2015 with the organized segment contributing to ~% of the market revenue. Volume-wise the market sold ~ billion units of exercise notebooks in FY'2015 at an aggregate average price of INR ~.
The import market for exercise notebook in India has grown at a decent rate over the period FY'2010-2015. In fact, there was a steep rise of ~% during the period FY'2015 which saw the import value reach INR ~ million. China and the USA have been the major importing locations. The export market for exercise notebooks in India was pegged at INR ~ billion in FY'2015 showcasing an exemplary CAGR of ~% over the period FY'2010-2015. Besides, a healthy domestic market, the export demand has been quite promising which has resulted in a large number of local and national players aligning their businesses to suit the foreign demand.
By type of usage, notebooks (including long books) accounted for the highest revenue and volume sales amongst all the product types envisaging ~% of the market sales volume in FY'2015. While ~% of the sales came from the 54-56 gsm categories, 65 gsm variants accounted for ~% of the sales. Practical notebooks and drawing books were the next highest selling items envisaging volume share of ~% and ~% respectively in FY'2015.
As far as the competitive landscape is concerned, ITC, with its collaborative links with SMEs coupled with a strong product portfolio is currently the unanimous leader in the market. It has been successful in creating a strong brand with its “Classmate” range of exercise notebooks which was one of the first notebooks to feature premium design, had superior quality papers and was reasonably priced. ITC had a ~% market share in FY'2015 followed by Navneet that churned out a ~% share in the organized manufacturer's revenues from exercise notebooks in India. Navneet is one of the oldest stationery brands and has got a widely popular publishing business. Brijlaxmi Paper had the third-highest share of ~% owing to its phenomenal growth in FY'2015 because of its heavily expanding retail network including modern trade channels.
India's middle-class population is likely to go up to 583 million by FY'2025 resulting in wider demand. The market is expected to witness a rise in the volume of premium office as well as school and college notebooks as companies widen the offering of their premium brands to realize the high margin in this segment. Pro-environmental initiatives by the Government will propel the usage of more recycled papers in exercise notebook production. The market is also tempting for foreign brands that will look forward to grabbing a share of the unorganized pie. It is projected that the market will reach volume sales of ~ billion envisage revenues worth INR ~ billion by FY'2020. The average exercise notebook price would reach INR ~ by the same period.
Key Topics Covered in the Report:
- The Market Size of India Exercise Notebook Market.
- Growth Drivers, Trends and Challenges in India Exercise Notebook Market
- Major Paper Manufacturing Clusters in India
- Pricing Analysis in India Exercise Notebook Market
- India Exercise Notebook Market Segmentation by Use (Notebooks, Long books, Practical books, Drawing books, Graph books, Scrapbooks, Pocket/Reminder books), Number of Pages, GSM, Recycled/Non-Recycled, Retail/Institutional Sales, Size (A5, A4, B5, A6, B6, and Others), Notebook Bindings (Stapled, Threaded, Spiral and Others), Cover Types (Flexible and Hard), City Tiers (I, II and III), Rural/Urban Demand, Paper Types (White, Rough and Drawing)
- Snapshot of Premium Notebook Market
- Value Chain of India Exercise Notebook Market
- PORTER's 5 Forces analysis in India Exercise Notebook Market
- Investment Model in India Exercise Notebook Market
- Government Regulation in India Exercise Notebook Market
- Trade Scenario of India Exercise Notebook Market
- Market Share of Major Players in the India Exercise Notebook Market
- Company Profile of Leading Players in India Exercise Notebook Market
- India Exercise Notebook Market Future Outlook and Projections
- Analyst Recommendation
- Macro-Economic Variables Impacting the India Exercise Notebook Market
Products
Note Books, Long Books, Practical Books, Drawing Books, Graph Books, Scrap Books, Pocket/Reminder Books, Registers, Account Books, Order Books, Receipt Books, Letter Pads, Memorandum Pads, Diaries
Companies
ITC, Navneet Limited, Sundaram Group, Kokuyo Camlin, Brijlaxmi Paper Products Pvt. Ltd
Table of Contents
1. Executive Summary
Evolution of Exercise Notebook Market in India
Current Positioning of Exercise Notebook Market
Which all Factors have Appreciated the Market Prospect
What are the Major Challenges hindering the Market Growth
Government Regulations in the Market
What is the Trade Scenario in Exercise Notebook Market
What are the Major Segments in the Exercise Notebook Market in India
Pricing Structure Prevalent in the Exercise Notebook Market
What is the Capital Requirement and Expected Profitability in an Exercise Notebook Business in India
What is the Current Competitive Scenario in the Exercise Notebook Market
What does Future hold for the Market
Recommendations to Support Market Growth
2. Appendix
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Research Methodology
Approach – Market Sizing
Limitations
Variables (Dependent and Independent
Multi Factor Based Sensitivity Model
Final Conclusion
3. India Exercise Notebook Market Introduction and Size, FY'2010-FY'2015
Market Size by Consumer Spending on Exercise Notebooks, FY'2010-FY'2015
Market Size by Manufacturer's Revenues from Exercise Notebooks, FY'2010-FY'2015
Market Size by Sales Volume for Exercise Notebooks, FY'2010-FY'2015
3.1. By Organized and Unorganized Segment, FY'2010-FY'2015
4. Trends and Growth Drivers in India Exercise Notebook Market
Surge in Literacy Levels in India
Large Population Base with Vast Student Base
Imperative Efforts of Government to Promote Demand
Increased Demand for Adhesive Bound Books in India
Rising Demand for Paper Albeit Upsurge in Paper Prices
Influx of Organized Book Retailers and Online Platforms Led to Higher BRANDED Notebook Sales
Higher Education and Stationery budget allocation by the Emerging Middle Class
Rise in Replacement Rate of Exercise Notebooks
5. Issues and Challenges in India Exercise Notebook Market
Mounting Growth of E-Learning
Seasonal Demand Leading to Higher Inventory Accumulation
Highly Fragmented Demand Leading to Higher SKUs
Credit Sales Leading to Higher Working Capital Requirements
High Initial Investment for Automated MAchines
Requisite for Business Expansion towards Nationwide Coverage
6. Major Paper Manufacturing Clusters in India
Production Mix in Small, Medium and Large Scale Paper Mills
7. India Exercise Notebook Market Segmentation
7.1. By Type of Notebooks (Notebook and Long book, Practical Book, Drawing Book, Graph Book, Scrap Book, Pocket/Reminder Book and Others), FY'2015
Notebook and Longbooks, FY'2015
Practical Books, FY'2015
Drawing Books, FY'2015
Graph Books, FY'2015
Pocket Reminder Books, FY'2015
7.2. By Recycled/Non-Recycled Paper, FY'2015
7.3. By Retail/Institutional Sales, FY'2015
7.4. By Size (A5, A4, B5, A6, B6 and Others), FY'2015
7.5. By Type of Notebook Bindings, FY'2015
7.6. By Cover Types (Flexible and Hard), FY'2015
7.7. By Tier Cities (I, II and III), FY'2015
7.8. By Urban/Rural Demand, FY'2015
7.9. By Paper Types (White, Rough and Drawing), FY'2015
8. Snapshot on Premium Notebooks in India
9. Value Chain in India Exercise Notebook Market
10. Pricing Analysis in India Exercise Notebook Market
11. Porter Five Forces Analysis for India Exercise Notebook Market
11.1. Investment Model to Setup a Exercise Notebook Firm in India
12. Government Regulation in India Exercise Notebook Market
12.1. Other General Regulations
Industrial Laws
Environmental Laws
Intellectual Property Acts
Labour laws
13. Trade Scenario of Exercise Notebook in India
13.1. Import of Exercise Notebooks, FY'2010-FY'2015
Major Importing nations for India
13.1. Export of Exercise Notebooks, FY'2010-FY'2015
Major Export Destinations From India
14. Market Share of Major Players in India Exercise Notebook Market, FY'2015
15. Company Profile of Major Players
15.1. ITC Limited
15.2. Navneet Limited
15.3. Sundaram Group
15.4. Kokuyo Camlin
15.5. Brijlaxmi Paper Products Private Limited
16. India Exercise Notebook Market Future Outlook and Projections, FY'2016-FY'2020
16.1. Analyst Recommendation
Best Business Model
17. Macro Economic Variables Impacting the India Exercise Notebook Market
17.1. Literate Population in India, FY'2010-FY'2020
17.2. Wood Pulp Manufacturing in India, FY'2010-FY'2020
17.3. Writing Instruments Market Size in India, FY'2010-FY'2020
17.4. Number of Colleges and Training Institutes in India, FY'2010-FY'2020
17.5. Number of Schools in India, FY'2010-FY'2020
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