India Water Purifier Market Outlook to FY’2025
Rising Water Contamination and Growing Penetration in Rural Areas to Drive Market Growth
Region:Asia
Author(s):Fanindra Tibrewal
Product Code:KR986
May 2020
92
About the Report
India Water Purifier Market Segmentation:
Market Structure: The market can be categorized on the basis of organized and unorganized. Unorganized market contributed more in terms of sales volume as it offers products at low costs. However, the organized market is leading in terms of revenue contribution due to the high prices. This channel is preferred as it offers latest model with different integrated technologies.
Sales Channel: Offline Retail Channel has been contributing major share of revenues in the market. This is due to good network of distributors and retailers the companies have set up. Direct Sales Revenue has declined a little over the years. The Online Sales have witnessed enormous growth during the review period.
Technology: RO is the most used water purifying technology in the market. It is followed by UV water purifiers and gravity purifiers respectively. RO technology is considered to be the advance technology as it is effective in high TDS contamination regions.
End Users: Residential sector is the biggest end user in the India water purifier market. This is followed by the industrial end users and commercial end users respectively. The residential sector has facilitated strong growth due to increase in health awareness and people shifting from bottled water consumption to water purifiers.
Region: Currently Western region dominates in terms of sales. This is followed by Northern region. The Southern Region has slightly higher sales than the Easter Region. In West, Mumbai is a high value market. In North, Delhi-NCR is the highest revenue contributing market.
Competitive Landscape of Major Players Operating in India Water Purifier Market:
India Water Purifier Market Future Outlook & Projections
Key Topics Covered in the Report
- India Water Purifier Market Introduction
- India Water Purifier Market Size by Revenue
- India Water Purifier Market Size by Volume
- India Water Purifier Market Segmentation
- Market Trends and Development
- Market Issues and Challenges
- Government Rules and Regulations
- India Water Purifier Market Competition
- India Water Purifier Market Future Outlook
- Analyst Recommendations
Products
Key Target Audience
- Water Purifier Manufacturers
- Consumer Appliance Companies
- Water Purifier OEMs/Assemblers
- Water Purifier Importers/Exporters
- Modern Trade Chains
- Consultancy Companies
Time Period Captured in the Report:-
- Historical Period – FY’2014FY’-2020
- Forecast Period –FY’2021F-FY’2025F
Companies
Key Segments Covered
By Market Structure
- Organized
- Unorganized
By Sales Channel
- Offline Retail
- Direct Sales
- Online
By Technology
- RO Water Purifier
- UV Water Purifier
- Gravity Water Purifier
By End Users
- Residential
- Industrial
- Commercial
By Region
- West
- North
- South
- East
Companies Covered
- Eureka Forbes Ltd
- Kent RO Systems
- Livpure
- Pureit(HUL)
- BlueStar
- LG Electronics
- Tata Swach
Table of Contents
1. Need, Opportunity and Current Market Size of Water Purifier Industry in India
Current Drinking Water Supply and Condition
Different Water Treatment Techniques used in India
Target Market and Needs
Total Addressable Market
Market Size of Water Purifier Market
2. Supply Side Analysis
Industry Trends and Development
Industry Issues and Challenges
Industry Life Cycle (Evolution, Growth and Maturity)
India Water Purifier Industry Ecosystem (Major Suppliers, Distributor and Dealers, E-Retailers and Accessories and Spare Parts Suppliers)
Value Chain Analysis (Inter Entity Relationship and Margin Analysis)
Process Flow of Water Purifier Manufacturers (From Sourcing to Distribution)
Technology Evolution
Pricing Changes (Basic, Affordable, Premium and Commercial Purifiers)
Import-Export Scenario
Government Regulations and Initiatives
3. Demand Side Analysis
Market Structure (Organized and Unorganized), on the Basis of Revenue FY'2014, FY'2021 and FY'2025F and on the Basis of Volume FY’2020
Sales Channel (Offline Retail, Direct Sales and Online) on the Basis of Revenue FY'2014, FY’2021 and FY'2025F
Technology (RO Water Purifier, UV Water Purifier and Gravity Water Purifier) on the Basis of Revenue FY'2014, FY'2021 and FY'2025F and on the Basis of Volume FY’2019
End Users (Residential, Industrial and Commercial), on the Basis of Revenue FY’2014-FY’2019
Region (West, North, South and East), on the Basis of Revenue FY’2020 and FY'2025F
Customers Decision Making Parameters
Cause and Effect Relationship
Industry SWOT Analysis
4. Competitive Landscape in the Indian Water Purifier Industry
Competition Scenario Major Players in India, FY’2019 (Market Share FY’2019, Retail Revenue from Water Purifiers, Number of Entities, Organized Players and Unorganized Players, Competition Nature & Competing Parameters)
Understanding the Top Companies (Brand Image, Product Variants, Technology, Competitive Pricing, Distribution Channels)
Comparison of Major Water Purifier Players – Operating Parameters (Total Revenue FY’2019F, Purifier Revenue, FY’2019, Purifiers Units Sold FY’2019, Offline and Online Revenue, Major Region Market, Market Positioning, Retail Location, Number of Distributors/Dealers, AMC Costs)
Strength and Weakness of Major Players
Company Profiling of Major Players (Eureka Forbes ltd, Kent RO Systems, Livpure, Pureit, Blue Star, LG Electronics and Tata Swach )
5. Future Scenario of the Water Purifier Industry of India
Future Urbanization Trends
Future Outlook of India Water Purifier Industry
End User Trends (Residential, Industrial and Commercial), on the Basis of Revenue FY’2020-FY'2025F
Upcoming Market Trends for Way Forward
Future Market Positioning Recommendation
6. Appendix
Research Methodology: Market Definitions, Research Limitations and Future Conclusion
Research Methodology: Correlation and Regression Matrix
Research Methodology: Market Sizing Approach
Research Methodology: Consolidated Research Approach
Research Methodology: Primary Research Approach
Research Methodology: Sample Size Inclusion
Why Buy From Us?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.