Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region - Outlook to 2021
Region:Asia
Product Code:KR535
September 2017
141
About the Report
The revenue from the sale of mattresses was estimated at USD ~ million in 2011, thus generating sales volume of ~ units and exhibiting a five-year CAGR of ~% for revenues and ~% for sales volume during 2011 to 2016. The market for sales witnessed a positive trend in the country as the sales volume increased to ~ units, thus generating revenue worth USD ~ million in 2016. These revenues were derived from both residential and non-residential sales.
Indonesia Mattress Market Segmentation
The king-size segment dominated the mattress market with a volume share of ~% in 2016 owning to a rising number of hotel beds which is one of the major factors responsible for the increase in demand for king size mattresses in Indonesia. The consumer class for king size mattresses represents the upper-middle class and the higher-class customers and hotels that offer premium suites in their accommodation facility. Whereas queen size, single size, and other mattress sizes segment were witnessed to generate ~%, ~%, and ~% volume shares respectively in the Indonesia mattress market in 2016.
Based on the type of mattresses, the Indonesia mattress market was classified into spring, latex, hybrid, foam and other mattresses. Spring mattress segment contributed revenue share of ~% in 2016. Rising awareness among the people regarding the role of a mattress in maintaining proper health and for a good sleep augmented the sales of a spring mattress. Whereas latex, hybrid, foam, and other mattress segment were witnessed to generate ~%, ~%, ~%, and ~% revenue shares respectively in the Indonesia mattress market in 2016.
The demand for mattresses in urban areas dominated the Indonesia mattress market with revenue share worth ~% in 2016. It is a result of an increasing number of hotels and hospitals in the urban areas, people's attraction towards the luxury style of living and other related factors that influence a household in buying a mattress. Owing to factors such as rising urban population, increasing disposable income of the people living in urban areas and increasing consumer spending on household products, the share of the urban market is expected to plunge higher in the future. The revenue generated from the sale of mattresses in the rural area displayed a very low rate of ~% in the overall mattress market.
Jakarta region held the highest share in the market in 2016 which was of ~% of the overall mattress market with revenue of USD ~ million. Bali region contributed a share of ~% in the overall revenue of the Indonesian mattress market during 2016. Surabaya and other regions collectively held the remaining revenue share of ~% generating revenue of USD ~ million in 2016.
The retail segment dominated the mattress market with a revenue share of ~% in 2016. Retail distribution represents the sale of mattresses through exclusive brand outlets and multi-brand retail outlets to residential customers. On the other hand, direct distribution channels followed retail segment with revenue share of ~% in 2016. Whereas the online distribution system captured the remaining revenue share worth ~% in the Indonesia mattress market in 2016.
Over the forecast period of four years from 2017 to 2021, the Indonesia mattress market will prepare itself to meet the future demand expected from substantial investment proposed in key segments such as residential housing and institutional sector including hospitals, hotels and college hostels. Increasing consumer expenditure coupled with rising awareness among the people regarding sound sleep quality is going to increase the demand for mattresses in the near future. Growing health concerns such as mental tiredness and fatigue are affecting an individual's sleep quality; one of the major driving forces which are expected to create demand for premium mattresses in the country.
Mattress manufacturers are planning to increase their production budget in order to produce technologically advanced mattresses in comparison with traditional cotton filled mattresses. The inclusion of online retailing as a part of a distribution channel is expected to set an opportunity for the mattress companies to increase the number of customers and ensure a wider reach. The entry of international players such as, Tempur and others to the market are some of the major driving forces which are expected to generate revenue worth USD ~ million in the year ending 2021, thus growing at a CAGR of ~% over the forecast period of four years from 2017 to 2021 in Indonesia mattress market.
- Executive Summary
- Research Methodology
- Indonesia Mattress Market: Introduction
- Value Chain Analysis of Indonesia Mattress Market
- Indonesia Mattress Market Size
- Indonesia Mattress Market Segmentation
- Trade Scenario for Indonesia Mattress Market
- End-User Analysis For Buying Mattresses in Indonesia
- Trends And Development In Indonesia Mattress Market
- Issues and challenges in Indonesia Mattress Market
- Porter's Five Forces Analysis in Indonesia Mattress Market
- Competitive Landscape of Indonesia Mattress Market
- Indonesia Mattress Market Future Outlook and Projections
- Analyst Recommendations
- Macroeconomic Factors Affecting Indonesia Mattress Market
Products
Spring, Latex, Hybrid, Foam, Therapeutic Mattress, Airbed Mattress, Water Bed Mattress, Coir Mattress, King Size Mattress, Queen Size Mattress, Sigle Bed Mattress, Double Bed and Three Quarter Bed Mattress Size, Residential, Non-Residential Mattress
Companies
Dunlopillo Indonesia, Massindo Group (Spring Air Indonesia), Tempur Sealy International Inc, King Koil Indonesia, Serta Indonesia, Sealy Indonesia, Romance Bedding and Furniture, Violand Mattress Manufactures Indonesia and Spinno Indonesia
Table of Contents
1. Executive Summary
Country Overview
Indonesia Mattress Market Overview and Size
Indonesia Mattress Market Segmentation
Competition Scenario in Indonesia Mattress Market
Trade Scenario of Indonesia Mattress Market
Trends and Developments in Indonesia Mattress Market
Issues and Challenges in Indonesia Mattress Market
Future Outlook and Projections
2. Research Methodology
2.1. Market Definition and Size
2.2. Abbreviations
2.3. Market Size and Modeling
Research Methodology
Market Sizing Approach
Variables Dependent And Independent
Multifactor Based Sensitivity Model
Limitations
Conclusion
3. Indonesia Mattress Market: Introduction
4. Value Chain Analysis in Indonesia Mattress Market
4.1. Major Entities Involved in Value Chain
4.2. Major Problems in Value Chain
5. Indonesia Mattress Market Size
5.1. By Revenue and Sales Volume, 2011-2016
6. Indonesia Mattress Market Segmentation
6.1. By Size of Mattress, 2016
6.2. By Type of Mattress, 2016
6.3. By Market Structure, 2016
6.4. By Urban and Rural Demand, 2016
6.5. By Regional Demand, 2016
6.6. By Mode of Distribution, 2016
6.7. By End Users, 2016
6.7.1. By Institutional Sector, 2011-2016
7. Trade Scenario in Indonesia Mattress Market
7.1. Export of Indonesia Mattress Market
7.1.1. Export By Value, 2011-2016
7.1.2. Export By Major Destination (Spring Mattress), 2012-2016
7.2. Import of Indonesia Mattress Market
7.2.1. Import By Value, 2011-2016
7.2.2. Import By Major Destination (Spring Mattress), 2012-2016
8. End User Analysis for Buying Mattresses in Indonesia
8.1. Decision Making Parameters Residential Customers consider before purchasing Mattresses
8.2. Decision Making Parameters That Non-Residential Customers consider before purchasing Mattresses
8.3. Pain Points faced by Customers from Buying Mattresses in Indonesia
9. Trends and Developments in Indonesia Mattress Market
9.1. Increasing Preference towards Customized Mattresses
9.2. High End Online Retailing
9.3. Mergers and Acquisitions
9.4. Rising Demand for Eco-Friendly and Organic Mattresses
9.5. Booming Boxed Bed Business
9.6. Increasing Demand for Luxury Mattresses
9.7. Increasing Demand for Orthopedic Mattresses
10. Issues and Challenges in Indonesia Mattress Market
10.1. Fluctuating Raw Material Prices
10.2. Poor Maritime Logistics
11. Porter Five Forces Analysis in Indonesia Mattress Market
12. Government Role and Regulations in Indonesia Mattress Market
13. Competitive Landscape of Indonesia Mattress Market
13.1. Competition Scenario in Indonesia Mattress Market
13.2. Company Profiles of Major Players Operating in Indonesia Mattress Market
13.2.1. Dunlopillo Indonesia
13.2.2. Massindo Group (Spring Air Indonesia)
13.2.3. Tempur Mattress
13.2.4. King Koil Indonesia
13.2.5. Serta Indonesia
13.2.6. Sealy Indonesia
13.2.7. Romance Bedding and Furniture
13.2.8. Violand Mattress Manufacturers Indonesia
13.2.9. Spinno Indonesia
14. Indonesia Mattress Market Future Outlook and Projections
14.1. By Revenue and Sales Volume, 2017-2021
14.2. By Size of Mattress, 2021
14.3. By Type of Mattress, 2021
15. Analyst Recommendations
16. Macroeconomic Factors affecting Indonesia Mattress Market
16.1. Number of Households, 2011-2021
16.2. Consumer Expenditure in Indonesia, 2011-2021
16.3. Number of Hotel Beds in Indonesia, 2011-2021
16.4. Number of Hospital Beds in Indonesia, 2011-2021
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