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Saudi Arabia Mattress Market Outlook To 2023

By Size of Mattress (King Size, Queen Size, Single), By Type of Mattress (Spring, Foam and Latex, and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Market Structure (Organized and Unorganized)

Region:Middle East

Product Code:KR814

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Published On

June 2019

Total pages

135

About the Report

The report titled "Saudi Arabia Mattress Market Outlook To 2023 - By Size of Mattress (King Size, Queen Size, and Single), By Type of Mattress (Spring, Foam and Latex, and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Market Structure (Organized and Unorganized)" provides a comprehensive analysis on the mattress industry covering various aspects including introduction and value chain analysis, market size by revenue and sales volume, segmentation by size of mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P analysis, comparative landscape and regulatory framework of the industry. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions.
 
Saudi Arabia Mattress Market

Saudi Arabia Mattress Market Overview and Size: Saudi Arabia Mattress market witnessed a decline in the growth rate from 20% to 15.8% for the year 2014 due to the economic slowdown as well slow growth in personal disposable income in the country. Tough fiscal environment has been the main constraint with subdued oil prices leading to slower growth. Increasing accommodation facilities (hotels, guesthouse, service apartments and others) due to rise in tourism was one of the major growing trends in Saudi Arabia. As infrastructure and property development including hotels, hospitals and houses being undertaken increased, the demand for mattresses has gradually increased. Rising population and their inclination towards urbanization and modernization were also proved as factors that were impelling growth in the Saudi Arabia mattress market. The number of households had risen from 3,143,324 in the year 2013 to 3,591,098 in the year 2018.
 

Saudi Arabia Mattress Market Segmentation

By Size of Mattresses (King Size, Queen Size and Single Size): King size mattress segment was observed to dominate the Saudi Arabia mattress market during the year 2018 driven due to larger family size demand. King size mattresses are well equipped in master bedrooms which are mostly found in hotels and luxury bedrooms. Surge in domestic and international tourist in the country has led to surge in demand for hotel rooms leading to higher demand for mattresses in the country. The remaining market share was collectively captured by queen size and single mattress segments in the year 2018.

By Type (spring, Foam and Latex and Others) :
Spring mattress was observed as the most popular type of mattress. Under the spring category, the pocket spring type was the most selling type in the country. These mattresses are available in a variety of sizes, ranging from single size to California king size. Rising awareness among the people regarding the role of a mattress in maintaining a proper health and for a good sleep also augment the sales of spring mattress. The remaining market share was captured by foam and latex and other mattress segment in Saudi Arabia during 2018.

By Organized and Unorganized Sector:
Organized market in Saudi Arabia represents the popular mattress manufacturers majorly operating in the urban areas that distribute their products through a structured distribution channel. Organized market players are known for producing high quality mattress by using spring, foam, premium foam combinations and other quality materials. Mattress manufacturers such as Sleephigh, Raha, and Sealy, Serta, Kingcoil, Intercoil, Al Rajhi and other small players come under organized market.

By Region (Central, Western, Eastern, Northern, Southern):
The Central and Western region had captured maximum sales volume in 2018. It is the headquarters of decision-makers and financial and business centers where the most important international and Arab conferences and exhibitions are held beside major national festivals and events. The capital of Saudi Arabia, Riyadh and one of the most populated cities of the country, Dammam is located in these regions which are one of the largest Arab capitals. It is the headquarters of decision-makers and financial and business centers where the most important international and Arab conferences and exhibitions are held beside major national festivals and events.

By Mode of Distribution (Retail and Direct Sales):
Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market during 2018. Retail sales is majorly directed towards home users whereas, direct sales is directed towards hospitals and hotels and other major institutions. 

Comparative Landscape in Saudi Arabia Mattress Market:
Saudi Arabia mattress market is highly concentrated with presence of major players such as SleepHigh, Raha, Tempur, Sealy International Inc, King Koil Saudi Arabia, Inter Coil, Serta Saudi Arabia, Al Mazro Mattress Manufactures Saudi Arabia, Al-Mutlaq, Royal Mattresses, American Bed, SleepNice and Al Rajhi.  Increase in Direct sales to Hotels and Resorts along with Hospitals due to increase in government initiatives majorly contributed towards the rapid growth of mattresses in the industry which led to emergence of several mattress manufacturers in this sector. Technical advancements in sleep technology such as hybrid mattresses with responsive coils and mattresses with climate control systems for recording ideal sleep temperature majorly contributed towards the rapid growth in demand of premium of mattresses in the industry which led to emergence of several mattress manufacturers in this sector.
 

Saudi Arabia Mattress Market Future Outlook and Projections

Saudi Arabia mattress market will prepare itself to meet the future demand expected from substantial investment proposed in key segments such as residential housing and institutional sector including hospitals, hotels and college hostels, increase in the consumer expenditure, increase in the hotel rooms and the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality; one of the major driving forces which is expected to create demand for premium mattresses in the country.
 
The report titled "Saudi Arabia Mattress Market Outlook To 2023 - By Size of Mattress (King Size, Queen Size, and Single), By Type of Mattress (Spring, Foam and Latex, and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Market Structure (Organized and Unorganized)" provides a comprehensive analysis on the mattress industry covering various aspects including introduction and value chain analysis, market size by revenue and sales volume, segmentation by size of mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P analysis, comparative landscape and regulatory framework of the industry. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions.Saudi Arabia Mattress Market Overview and SizeSaudi Arabia Mattress market witnessed a decline in the growth rate from 20% to 15.8% for the year 2014 due to the economic slowdown as well slow growth in personal disposable income in the country. Tough fiscal environment has been the main constraint with subdued oil prices leading to slower growth. Increasing accommodation facilities (hotels, guesthouse, service apartments and others) due to rise in tourism was one of the major growing trends in Saudi Arabia. As infrastructure and property development including hotels, hospitals and houses being undertaken increased, the demand for mattresses has gradually increased. Rising population and their inclination towards urbanization and modernization were also proved as factors that were impelling growth in the Saudi Arabia mattress market. The number of households had risen from 3,143,324 in the year 2013 to 3,591,098 in the year 2018.Saudi Arabia Mattress Market SegmentationBy Size of Mattresses (King Size, Queen Size and Single Size)King size mattress segment was observed to dominate the Saudi Arabia mattress market during the year 2018 driven due to larger family size demand. King size mattresses are well equipped in master bedrooms which are mostly found in hotels and luxury bedrooms. Surge in domestic and international tourist in the country has led to surge in demand for hotel rooms leading to higher demand for mattresses in the country. The remaining market share was collectively captured by queen size and single mattress segments in the year 2018.By Type (spring, Foam and Latex and Others) Spring mattress was observed as the most popular type of mattress. Under the spring category, the pocket spring type was the most selling type in the country. These mattresses are available in a variety of sizes, ranging from single size to California king size. Rising awareness among the people regarding the role of a mattress in maintaining a proper health and for a good sleep also augment the sales of spring mattress. The remaining market share was captured by foam and latex and other mattress segment in Saudi Arabia during 2018.By Organized and Unorganized Sector Organized market in Saudi Arabia represents the popular mattress manufacturers majorly operating in the urban areas that distribute their products through a structured distribution channel. Organized market players are known for producing high quality mattress by using spring, foam, premium foam combinations and other quality materials. Mattress manufacturers such as Sleephigh, Raha, and Sealy, Serta, Kingcoil, Intercoil, Al Rajhi and other small players come under organized market.By Region (Central, Western, Eastern, Northern, Southern)The Central and Western region had captured maximum sales volume in 2018. It is the headquarters of decision-makers and financial and business centers where the most important international and Arab conferences and exhibitions are held beside major national festivals and events. The capital of Saudi Arabia, Riyadh and one of the most populated cities of the country, Dammam is located in these regions which are one of the largest Arab capitals. It is the headquarters of decision-makers and financial and business centers where the most important international and Arab conferences and exhibitions are held beside major national festivals and events.By Mode of Distribution (Retail and Direct Sales)Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market during 2018. Retail sales is majorly directed towards home users whereas, direct sales is directed towards hospitals and hotels and other major institutions. Comparative Landscape in Saudi Arabia Mattress MarketSaudi Arabia mattress market is highly concentrated with presence of major players such as SleepHigh, Raha, Tempur, Sealy International Inc, King Koil Saudi Arabia, Inter Coil, Serta Saudi Arabia, Al Mazro Mattress Manufactures Saudi Arabia, Al-Mutlaq, Royal Mattresses, American Bed, SleepNice and Al Rajhi.  Increase in Direct sales to Hotels and Resorts along with Hospitals due to increase in government initiatives majorly contributed towards the rapid growth of mattresses in the industry which led to emergence of several mattress manufacturers in this sector. Technical advancements in sleep technology such as hybrid mattresses with responsive coils and mattresses with climate control systems for recording ideal sleep temperature majorly contributed towards the rapid growth in demand of premium of mattresses in the industry which led to emergence of several mattress manufacturers in this sector.Saudi Arabia Mattress Market Future Outlook and ProjectionsSaudi Arabia mattress market will prepare itself to meet the future demand expected from substantial investment proposed in key segments such as residential housing and institutional sector including hospitals, hotels and college hostels, increase in the consumer expenditure, increase in the hotel rooms and the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality; one of the major driving forces which is expected to create demand for premium mattresses in the country.

Key Topics Covered in the Report

  • Executive Summary
  • Research Methodology
  • Saudi Arabia Mattress Market Introduction and Value Chain Analysis
  • Saudi Arabia Mattress Market Size, 2013-2018
  • Saudi Arabia Mattress Market Segmentation, 2018
  • Trade Scenario in Saudi Arabia Mattress Market (Import and Export), 2013-2018
  • Decision Making Process before purchasing Mattresses in Saudi Arabia
  • Trends and Developments in Saudi Arabia Mattress Market
  • Issues and Challenges in Saudi Arabia Mattress Market
  • Porter's Five Forces Analysis for Saudi Arabia Mattress Market
  • Regulatory Framework in Saudi Arabia Mattress Market
  • 4 P Analysis in Saudi Arabia Mattress Market
  • Comparative Landscape in Saudi Arabia Mattress Market
  • Saudi Arabia Mattress Market Future Outlook and Projections, 2019-2023
  • Analyst Recommendations

Products

Key Target Audience

  • Mattress Raw Material Producers
  • Mattress Manufacturers
  • Investors
  • Distributors / Retailers / Stockiest
  • Mattress Specialist Retailers
  • Mattress Internet Retailers


Time Period Captured in the Report:

  • Historical Period: 2013-2018
  • Forecast Period: 2019-2023

Companies

Key Segments Covered

Size of Mattresses

  • King Size
  • Queen Size
  • Single

Type of Mattresses

  • Spring
  • Pocket Spring
  • Inner Spring
  • Foam and Latex
  • Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and 
    rubber mattress)

Market Structure

  • Organized Sector
  • Unorganized Sector

By type of market

  • Mass
  • Economy
  • Premium
  • Region
  • Central
  • Western
  • Eastern
  • Northern
  • Southern
  • Distribution Channel
  • Retail Sales
  • Direct Sales
  • Hotels, Resorts and Residential Sector
  • Hospitals

Companies Covered in Saudi Arabia Mattress Market:

  • SleepHigh
  • Raha
  • Sealy
  • KingKoil
  • Intercoil
  • Al Mazro
  • Serta
  • Al Rajhi group
  • Al-Mutlaq
  • Tempur
  • Royal Mattress
  • American bed
  • Sleepnice
  • Other Players Operating in Saudi Arabia Mattress Market

Table of Contents

1. Executive Summary

1.1. Country Overview
1.2. Saudi Arabia Mattress Market Overview and Size
1.3. Saudi Arabia Mattress Market Segmentation
1.4. Competition Scenario in Saudi Arabia Mattress Market
1.5. Future Outlook and Projections

2. Research Methodology

2.1. Market Definition and Size
2.2. Abbreviations
2.3. Market Size and Modeling

Research Methodology
Market Sizing Approach
Variables Dependent And Independent
Multifactor Based Sensitivity Model
Limitations
Conclusion

3. Saudi Arabia Mattress Market: Market Overview and Genesis

4. Value Chain Analysis in Saudi Arabia Mattress Market

4.1. Major Entities Involved in Value Chain
4.2. Major Problems in Value Chain

5. Saudi Arabia Mattress Market Size

5.1. By Revenue and Sales Volume, 2013-2018

6. Saudi Arabia Mattress Market Segmentation

6.1. By Size of Mattress, 2018
6.2. By Type of Mattress, 2018
6.3. By Market Structure, 2018
6.4. By Type of Market, 2018
6.5. By Regional Demand, 2018
6.6. By Mode of Distribution, 2018
6.7. By Direct Sales, 2018

7. Trade Scenario in Saudi Arabia Mattress Market

7.1. Export of Saudi Arabia Mattress Market

Export By Value, 2013-2018
Export By Major Destination (Cellular Rubber/Plastics and Spring Mattress and Others), 2013-2017

7.2. Import of Saudi Arabia Mattress Market

Import By Value, 2013-2017
Import By Major Destination (Spring Mattress and Other Mattresses of Other Materials), 2013-2017

8. End User Analysis for Buying Mattresses in Saudi Arabia

8.1. Decision Making Parameters Residential Customers Consider Before Purchasing Mattresses
8.2. Decision Making Parameters Non-Residential Customers Consider Before Purchasing Mattresses
8.3. Pain Points Faced by Customers from Buying Mattresses in Saudi Arabia

9. Trends and Developments in Saudi Arabia Mattress Market

9.1. Increasing Demand for Luxury Mattresses
9.2. Increasing Tourism
9.3. Mergers and Acquisitions
9.4. Rising Demand for Eco-Friendly and Organic Mattresses
9.5. Expansion of Companies
9.6. Increasing Demand for Orthopedic Mattresses
9.7. Innovation in Mattress Manufacturing

10. Issues and Challenges in Saudi Arabia Mattress Market

10.1. Saudization
10.2. Changing Labor Trends
10.3. Import of Raw Materials

11. Porter Five Forces Analysis in Saudi Arabia Mattress Market

12. Government Role and Regulations in Saudi Arabia Mattress Market

12.1. Prohibited and Restricted Imports
12.2. Tariffs
12.3. Investment Barriers
12.4. Shipments
12.5. Product certification, labelling and packaging
12.6. Import Duties
12.7. 100% Ownership
12.8. Supportive Environment

13. Competitive Landscape of Saudi Arabia Mattress Market

13.1. Competition Scenario in Saudi Arabia Mattress Market
13.2. Competitive Parameters
13.3. Competitive scenario by Strengths and Weakness of Each Company
13.4. 4P’s Analysis
13.5. Company Profiles of Major Players Operating in Saudi Arabia Mattress Market

13.5.1. Sleep High
13.5.2. Raha
13.5.3. Sealy Saudi Arabia
13.5.4. King Koil Saudi Arabia
13.5.5. Intercoil
13.5.6. Al Mazro Saudi Arabia
13.5.7. Serta Saudi Arabia
13.5.8. Al Rajhi Saudi Arabia
13.5.9. Al-Mutlaq Mattress
13.5.10. Tempur Mattress
13.5.11. Royal Mattress
13.5.12. American Bed
13.5.13. Sleep Nice Mattresses
13.5.14. Soft Dreams

14. Saudi Arabia Mattress Market Future Outlook and Projections

14.1. By Revenue and Sales Volume, 2019-2023
14.2. By Size of Mattress, 2023
14.3. By Type of Mattress, 2023
14.4. By Distribution Channel, 2023

15. Analyst Recommendations

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