South Africa Mattress Market Outlook To 2023

The report titled "South Africa Mattress Market Outlook To 2023 - By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Organized and Unorganized" provides a comprehensive analysis on the mattress industry within South Africa. The report covers various aspects including the South Africa mattress market introduction and value chain analysis, market size by revenue as well as sales volume, overall mattress market segmentation by size of mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P’s analysis, comparative landscape in the mattress market, the regulatory framework. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions for the South Africa Mattress Market.

South Africa Mattress Market Overview and Size: South Africa Mattress Market was observed to attain maturity with majority of the mattress demand originating from home-users; and non-residential sector including hotels, hospitals, college hostels and other institutional buildings in the country. Increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market. South Africa mattress industry revenue and sales volume was observed to grow during the review period. The hospitality sector has been affected by the prolong drought situation which plagued three provinces of South Africa. Increase in the number of households and the increase in nuclear families have majorly driven the demand for mattresses in the country on the back of increasingly sleep health awareness by the people.

South Africa Mattress Market Segmentation

By Size of Mattresses (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), 2018: King size and super king size mattress segment was observed to dominate the South Africa mattress market during the year 2018 on the back of large physique and good height of the male population. The remaining market share was collectively captured by queen size, double size and single and three quarter mattress segments in the year 2018.

By Type of Mattresses (Spring, Foam and Latex and Others), 2018: Spring mattress was observed as the most popular type of mattress and under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and other mattress segment in South Africa during 2018.
By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape and Others), 2018
Gauteng, which is the most populous province within South Africa, was observed to capture the highest market share in terms of sales volume during 2018. Gauteng was followed by Limpopo, Western cape, Kwazulu Natal, Free State Eastern Cape and other regions. Gauteng and Limpopo collectively accounted for approximately two-third of the entire market sales volume in the year 2018.

By Distribution Channel (Retail and Direct Sales), 2018: Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market during 2018. Retail sales is majorly directed towards home users whereas, direct sales is directed towards hospitals and hotels and other major institutions.

By Market Structure (Organized and Unorganized Sector), 2018: Organized market in South Africa represents the popular mattress manufacturers majorly operating in the urban areas of the country that distribute their products through a structured distribution channel. Organized market players are known for producing high quality mattress by using spring, foam, premium foam combinations and other quality materials. Organized sector dominated in South Africa mattress market owing to the significant presence of both local and the international players. Unorganized sector had limited penetration in the country’s mattress market during 2018.

Comparative Landscape in South Africa Mattress Market: Competition within South Africa mattress market was observed to be moderately concentrated along with the presence of major players such as Bravo Group, KAP Holdings Limited, Simmons, Cloud 9, Serta, Dynamic Holdings, Viva, Restassured, Strandfoam and other players. Bravo Group, Restonic and Simmons collectively held close to half of the market share in terms of sales volume during the year 2018. It was also observed that majority of South African manufacturers are exporting finished products to neighboring African countries whereas, a number of luxury mattresses are imported into South Africa. Companies are competing on the basis of mattress price, benefit and product quality, product logistics operations, manufacturing technology, manufacturing capabilities, product customization and others.

South Africa Mattress Market Future Outlook and Projections: South Africa mattress market demand both in terms of revenue and sales volume is expected to increase at a limited CAGR. It will be majorly driven by increase in the consumer expenditure, increase in the hotel rooms and the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is one of the major driving forces to create demand for premium mattresses in the country. Mattress manufacturers are further planning to increase their production budget in order to produce technologically advanced mattresses in comparison with traditional cotton filled mattresses in the country. Inclusion of online retailing as a part of distribution channel is expected to set an opportunity for mattress companies to increase the number of customers and ensure a wider reach.

Key Topics Covered in the Report

• Executive Summary
• Research Methodology
• South Africa Mattress Market Introduction and Value Chain Analysis
• South Africa Mattress Market Size, 2013-2018
• South Africa Mattress Market Segmentation, 2018
• Trade Scenario in South Africa Mattress Market (Import and Export), 2013-2018
• Decision Making Process before purchasing Mattresses in South Africa
• Trends and Developments in South Africa Mattress Market
• Issues and Challenges in South Africa Mattress Market
• Porter's Five Forces Analysis for South Africa Mattress Market
• Regulatory Framework in South Africa Mattress Market
• 4 P’s Analysis in South Africa Mattress Market
• Comparative Landscape in South Africa Mattress Market
• South Africa Mattress Market Future Outlook and Projections, 2019-2023
• Analyst Recommendations