Region:Asia
Product Code:KROD142
The report provides a comprehensive analysis of the potential of the sports equipment industry in China. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.
Its market segmentations include By Type, By Distribution Channel, and By Region; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, China Sports Equipment Market grew from approximately RMB ~ Bn in 2017 to approximately RMB ~ Bn in 2022 – is forecasted to grow further into RMB ~ Bn opportunity by 2027F, owing to the rising disposable income of consumers, increasing popularity of sports and fitness activities, and proliferation of online retail channels.
By Type: Running is the most popular sport in China. The number of participants in marathon events has reached more than 20,000 in big cities such as Beijing, Guangzhou and Shanghai.
By Distribution Channel: Other specialist retail accounted for the largest proportion of sales in the Chinese sports equipment market in 2020; sales through this channel generated majority of the market revenue.
The China Sports Equipment Market is projected to show significant growth in the coming years. It is expected to be driven by rising awareness of healthy and fit bodies among the Chinese population and the rising disposable income of the population. The main factors driving industry performance have been higher consumption in China, large sporting events hosted by China, people’s increasing pursuit of a healthier lifestyle, and the country’s active involvement in international trade within the World Trade Organization (WTO) framework.
Moreover, the majority of the people interested in sports are those with higher education, higher income, and higher social position. This consumer group is spending more money on sports. In recent years, the female consumer market has been seen as a new driver of growth in the sports market. Foreign big brands like Nike or Adidas have high expectations for the female sports market. They are trying to occupy it with integrated marketing communications, offline experience, and digital platforms.
By Type |
Ball Sports Adventure Sports Fitness Equipment Golf Equipment Other |
By Distribution Channel |
Specialty and Sports Shops Department and Discount Stores Online Retails Other |
By Region |
North China Northeast China East China, South China Central China Southwest China Northwest China |
2.1 Taxonomy of China Sports Equipment Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for China Sports Equipment Market
2.5 Growth Drivers of China Sports Equipment Market
2.6 Issues and Challenges of China Sports Equipment Market
2.7 Impact of COVID-19 on China Sports Equipment Market
2.8 SWOT Analysis
4.1 By Product Type, 2017 - 2022
4.2 By Application, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 7 Major Players)
5.3.1 Nike China
5.3.2 Anta Sports
5.3.3 Adidas China
5.3.4 Li-Ning
5.3.5 Xtep
5.3.6 FILA
5.3.7 Intersport
7.1 By Product Type, 2022 - 2027
7.2 By Application, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.
Collating statistics on the number of sports equipment companies, the price variation of the sports product in the market, the type of sports equipment, and consumer preferences. We will also review additional statistics to understand distribution channels and market structure which can ensure the accuracy of the data points shared.
Building market hypotheses and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Our team will approach multiple companies providing sports goods and understand market structure, demands, consumer preference, and other parameters which will support us validate statistics derived through the bottom-to-top approach from sports equipment manufacturers.
The china sports equipment market is valued at US$37.32bn in 2023. The market is expected to grow annually by 6.87% (CAGR 2022-2027).
The major players in China Sports Equipment Market are Nike China, Anta Sports, Adidas China, Li-Ning, Xtep, FILA and Intersport.
The major growth drivers in China Sports Equipment Market are rising disposable income of consumers, increasing popularity of sports and fitness activities, and proliferation of online retail channels.
Specialist retail accounted for the largest proportion of sales in the Chinese sports equipment market in 2020; sales through this channel generated majority of the market revenue.
The outlook of China Sports Equipment Market is expected to be driven by rising awareness of healthy and fit bodies among the Chinese population and the rising disposable income of the population.
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.