Global Athleisure Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Type (Clothing and Footwear), Distribution Channel (Hypermarket/Supermarket, Specialty Stores, and Online Sales Channel), End User (Men, Women, and Children), and Region (North America, Europe, Asia Pacific, Latin America Middle East and Africa (LAMEA))

Market Overview

Athleisure also categorized as hybrid clothing, refers to manufactured apparel that is frequently worn for athletic activities as well as in other contexts including the job, school, or other informal or social gatherings. According to Ken Research Analysis, the Global Athleisure Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028) and is expected to reach approximately US$ 450 billion by 2028.

An important factor influencing the market demand is an increase in consumer fitness and health consciousness, which is fueling the desire for stylish and comfortable clothing and is expected to drive the growth of the Athleisure Market. Athletic wear clothes are highly used by men, women, and children related to sports and games.

• Increased interest in health and fitness as well as the rising passion of the young generation towards sports activities are driving the athleisure market.
• People all across the globe participate in fitness activities including different sports and outdoor exercises. The International Health, Racquet & Sportsclub Association (IHRSA) reported in its 2020 Health Club Consumer Report that between 2010 and 2019, Americans visited 6.7 billion health clubs, up to 45% from 4.6 billion. Yoga is also becoming increasingly popular as a means of improving both physical and mental health. As a result, active engagement in fitness activities increases demand for athleisure products as they meet consumers' needs for comfort and style.
• Threats from counterfeit goods and the high cost of athleisure products limit the market growth.
• The athleisure market is experiencing hurdles due to the presence of counterfeit products in the market that is sold at a similar or even lower price and also resemble similar in appearance, texture, and even brand logo. It becomes difficult for consumers to differentiate between original and counterfeit products and thus hampers the sales of the original product sellers. However, the resemblance in appearance does not suffice for the quality equivalent of the original athleisure products in turn giving the wrong impression and limiting the growth potential. In some situations, the use of counterfeit products has caused several skin-related infections.

The COVID-19 pandemic forced the closure of manufacturing facilities and halted the distribution and production sides of the Athleisure Market. Due to the imposed lockdown, the logistics and transportation sector also stalled market growth. Access to athleisure products has been restricted by the closure of supermarkets, hypermarkets, specialty shops, and other distribution facilities.

The relaxation of lockdown limitations caused the transportation and trade industry to rebound in the second half of 2020, which fueled the growth of the athleisure market. Additionally, the COVID-19 pandemic's rise in e-popularity commerce had a favorable effect on the market.

Scope of the Report

The Athleisure Market is segmented by type, end-user, and distribution channel. In addition, the report also covers market size and forecasts for the four major regions’ Athleisure Market. The revenue used to size and forecast the market for each segment is US$ billion.

Key Trends by Market Segment

By Type: The clothing type segment held the largest market share in the Global Athleisure Market in 2021.

• Athletic-casual attire is increasingly accepted in a variety of social contexts. Many of the clothes that are now deemed appropriate for the workplace are made from sports-inspired materials like spandex, lycra, and other synthetic fibers.
• Additionally, athleisure is now more widely recognized in the workplace. Many workers believe that wearing casual t-shirts and athletic sneakers to work is acceptable. One of the main elements boosting the demand for the clothing segment in the worldwide market is the comfort of athleisure wear.

By End User: The women end user segment held the largest share of the Global Athleisure Market in 2021.

• Sports and fitness participation among women is anticipated to propel market growth. It is also anticipated that a rising number of women joining sports groups to stimulate the Athleisure Market expansion. Apart from that, customers are significantly influenced by celebrity endorsements, marketing, and events put on by well-known people which is in turn positively impacting the market growth.
• The Sasakawa Sports Foundation (SSF) estimates that 72.4% of all Japanese people participate in sports at least once a year. Furthermore, nearly 70% of all women in the nation participate in sports at least once a year. This element is increasing the nation's demand for athleisure and sportswear.

By Distribution Channel: The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

• With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

By Geography: Asia Pacific accounted for the largest market share in 2021 within the total Global Athleisure Market.

• During the projection period, it is predicted that the rising middle class is expected to increase health consciousness and the burgeoning sporting cultures of nations like China, India, Australia, and Japan will drive athleisure product demand. For instance, the Tokyo Olympics 2020 and Paralympic Games, which had a significant impact on the growth of the athleisure market by ensuring the wide availability of products to suit varying requirements and levels of professional use, contributed significantly to the increase in Japanese enthusiasm for sports between 2019 and 2020.

Competitive Landscape

The Global Athleisure Market is highly competitive with ~400 players which include globally diversified players, regional players as well as a large number of country-niche players.

Country niche players and regional players constitute ~60% and ~30% respectively, in terms of the number of players. Some of the major players in the market include Adidas AG, American Eagle Outfitters Inc., Nike, Inc., Puma Se, The Gap, Inc., ALALA, Esprit Retail B.V. & Co. KG, Carbon38 Inc., Under Armour, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., and others.

Recent Developments Related to Major and Emerging Companies

• In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.
• In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.
• In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

Conclusion

The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

Note: This is an upcoming/planned report, so the figures quoted here for a market size estimate, forecast, growth, segment share, and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for pre-booking clients, and the report delivered within a maximum of two working weeks.

Key Topics Covered in the Report

• Snapshot of the Global Athleisure Market
• Industry Value Chain and Ecosystem Analysis
• Market size and Segmentation of the Global Athleisure Market
• Historic Growth of the Overall Global Athleisure Market and Segments
• Competition Scenario of the Market and Key Developments of Competitors
• Porter’s 5 Forces Analysis of the Global Athleisure Market
• Overview, Product Offerings, and SWOT Analysis of Key Competitors
• COVID-19 Impact on the Overall Global Athleisure Market
• Future Market Forecast and Growth Rates of the Total Global Athleisure Market and by Segments
• Market Size of Type / End User Segments with Historical CAGR and Future Forecasts
• Analysis of the Athleisure Market in Major Regions
• Major Production / Consumption Hubs in the Major Regions
• Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments
• Overview of Notable Emerging Competitor Companies within Each Major Country

Major Players Mentioned in the report

• Adidas AG
• American Eagle Outfitters Inc. 
• Nike, Inc.
• Puma SE
• The Gap, Inc.
• ALALA
• Esprit Retail B.V. & Co. KG
• Carbon38 Inc.
• Under Armour, Inc.
• Columbia Sportswear Company
• Lululemon Athletica Inc.

Notable Emerging Companies Mentioned in the Report

• Arcus Apparel Group
• Bali Swim
• Cainie Corporation
• Jin Jiang Well Rise Garment
• Ro & Ritzy

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

• Apparel Manufacturers
• Rubber Suppliers
• Footwear Manufacturer
• Athletic Accessories Manufacturers
• Nylon Suppliers
• Vegan Goods Manufacturers
• Sportswear Manufacturers
• Fabric Manufacturers
• Clothing Designer Agencies
• Company Research and Development Institutes
• Market Research & Consulting Firms
• Banking and Financial Service Providers
• Government & Environment Regulatory Authorities
• Material Suppliers
• Start-ups in Apparel Sector
• Quality Test & Inspection Companies
• Marketing Agencies
• Supermarkets & Hypermarkets
• Online Retail Platforms

Time Period Captured in the Report

• Historical Period: 2017-2021
• Forecast Period: 2022E-2028F

Frequently Asked Questions

• What is the Study Period of this Market Report?

The Global Athleisure Market is covered from 2017-2028 in this report, which includes a forecast for the period 2022E-2028F.

• What is the Future Growth Rate of the Global Athleisure Market?

The Global Athleisure Market is expected to witness a CAGR of about ~8% over the next six years.

• What are the Key Factors Driving the Global Athleisure Market?

An increase in consumer fitness and health consciousness is fueling the desire for stylish yet comfortable clothing which is expected to be a key driver of this market.

• Which is the Largest Type Segment within the Global Athleisure Market?

The clothing type segment held the largest share of the Global Athleisure Market in 2021.

• Who are the Key Players in Global Athleisure Market?

Adidas AG, American Eagle Outfitters Inc., Nike, Inc., Puma SE, Gap Inc., ALALA, American Eagle Outfitters Inc., Carbon38 Inc., Under Armour, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., among others are the major companies operating in Global Athleisure Market.