India Ed-Tech Driven Career Programs Market Outlook to 2025
Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future
Region:Asia
Author(s):Akshit Goel
Product Code:KR941
January 2020
107
About the Report
Click Here To Get The Updated Report On:- India Career Skilling Market
The report titled “India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future”provides a comprehensive analysis on adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, delivery models, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for future of the industry including forecasted industry size by enrollment and by spend.
India Ed-Tech Driven Career Programs Market Overview and Size:
The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry / presence of numerous players operating on a SPOC model therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption for online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill based development and employment generation in India.
India Ed-Tech Driven Career Programs Market Segmentation
By Type of Course (SPOC and MOOC): SPOC programs wre witnessed to maintain a higher share, due to higher program cost in comparison to MOOCs. However, MOOCs led the way in terms of enrollments and learners due to the virtually unrestricted access provided to MOOCs and the low fees associated with such programs.
Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market: Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others in the SPOC segment and Courser, edX, Udemy and Udacity in the MOOC segment who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.
India Ed-Tech Driven Career Programs Market Future Outlook & Projections:
The market is expected to grow at a high rate in future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.
Key Topics Covered in the Report
- Target Addressable Audience for Higher & Professional Education Programs (2013-2019)
- Training Spend by Employee/Fresher or Employer
- Government Initiatives to Bridge Skill Gap
- India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)
- Target Audience Analysis Survey
- Supply Side Ecosystem- Career Driven Programs
- Ed-Tech Driven Career Program Ecosystem
- University Ed-tech Partnership Analysis
- Program Domains Targeted by Ed-Tech Players
- Operating Model Analysis for MOOC and SPOC Players
- Tech Capabilities & Program Delivery Analysis
- Revenue Streams for SPOC and MOOC Players
- Program Delivery Modes opted by SPOC Players
- Emerging Tech Program Landscape of SPOC and MOOC Players.
- Marketing Models with Ideal Cost Allocations
- Team Structure Analysis
- Challenges faced by Ed-Tech Players
- Competitive Landscape
- Company Profiles of Major Players
- Competition Side Target Audience Survey
- International Success Case Studies
- Favorable Tax Saving Destinations
- Future Industry Outlook to 2025
- Emerging Revenue & Course Models
Products
Key Target Audience
- Ed-Tech Companies
- Independent Investors
- Venture Capital Firms
- Universities
- Corporate Training Companies
- Government Ministries
Time Period Captured in the Report:
- Historical Period – 2013-2019
- Forecast Period – 2019-2025
Companies
Key Segments Covered
By Ed-Tech Driven Higher & Professional Education Program Segment
- SPOC (Small Private Online Courses)
- MOOC (Massive Open Online Courses)
Companies Covered in Report:
- upGrad
- Talentedge
- SimpliLearn
- Talent Sprint
- Great Learning
- Eruditus & Emeritus
- Northwest Executive Education
- Hughes Global Education
- Edureka
- Jigsaw Academy
- Intellipaat
- Acadgild
- Coursera
- edX
- Udemy
- Udacity
- VC Now
- NIIT
- 2U
- Trilogy Education Services
- Others (Imarticus Learning, Times Professional Learning, NuLearn, EduKyu, , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)
Table of Contents
1. Need, Opportunity & Current Spend on Up-Skilling & Re-Skilling programs by Students &
Professionals
1.1Present Day Pain Points of Working Professionals, College Grads and Employers
1.2Target Addressable Audience and their Need
(Enrolment in Indian Education System, 2018-2019)
1.3Training Spend by Employer and Employee/ Fresher
(Including Sector wise Corporate Training Spend, 2018-2019 and Sector wise Corporate Training Requirements)
Skill Needs by Sector
1.4Which Skills are Leading New Jobs Demand
1.5Government Initiatives to Bridge Professional Skill Gap
1.6India Ed-Tech Based Higher & Professional Education Industry Size, 2018-19, for MOOC and SPOCs on the Basis of Enrolment and Program Spend, 2018-19
Recent Trends in Indian Ed-Tech Landscape
2. Demand & Supply Side Ecosystem, Preferences & Trends across Ed-Tech Driven Higher & Professional Education
Demand Side- Target Audience Analysis Survey
(Time-Trends, Learner Decision Making, Course Application, Course Preferences, University Trade-Offs, Course Delivery, Geographical Concentration, Learner Influencers, Financial Willingness and Learner Disappointments)
Key Factors determining the Choice of Courses
(Industry Trends, Eligibility and Suitability, Networking Opportunities, Moving Up the Corporate Ladder, Gateway to Switch Industry / Sector and Placement Support and Assistance)
Supply Infrastructure – Ecosystem for Career Focused Programs
(Public or Private Universities / Colleges, Private Coaching Institutions, Massive Open Online Courses Platform and Small Private Online Courses Platform)
Ed-Tech Driven Career Focused Program Ecosystem
(MOOC Model and SPOC Model)
Why SPOCs are the Way Forward
(Gap left by MOOCs and How SPOCs fill that Gap)
Why Universities partner with Ed-Tech Companies
(Program Reach, Learning Methodology, Brand Value and Course Curriculum of Independent University Programs v/s Ed-Tech Partnered Programs)
Factors Helping Ed-Tech Company to Decide Academic Partner
(Brand Name and Institution Marketability, Profit Margins and Contract-Scope, Course Domains Offered, Location and Current Course Portfolio)
Domestic Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and Domestic Academic Partners)
International Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and International Academic Partners)
Supply Side Corporate and Industrial Partners
(Including Course Type, Popular Course Domains and Corporate Partners)
Program Domains Targeted by Ed-Tech Companies
3. Operating, Course Delivery, Tech, Revenue, Marketing & Employment Models across Ed-Tech Companies
Operating Models for MOOC Platforms
Operating Model- University Tie-Up Courses (SPOCs)
(Entities include Students / Professionals, Ed-Tech Company and Universities / Professors)
Role of Participants- Online & Blended Delivery
(Ed-Tech Company and University)
Operating Model- Private Label Courses
(Entities include Students / Professionals, Ed-Tech Company and Instructors)
Operating Model- Delivery Platform Enablers
(Entities include Students / Professionals, Universities / Corporate Companies and Video Conferencing based Course Delivery Enabler)
Revenue Model for University Tie-up Programs (SPOCs)
(Commission Rate Model, Minimum Guarantee Model and Upfront Investment Model)
Revenue Streams for MOOC Players
(Customer, Enterprise and Government/Academic Institution)
Revenue Streams for a SPOC-based Ed-Tech Company
(Customer, Enterprise and Institution)
Course Building Cycle
(Including Course Planning, Content Creation and Course Publishing)
Tech Capabilities- Program Delivery
(Including Instructor’s Dashboard and Student’s Dashboard)
Technology Stack for Ed-Tech Companies
(LMS Integrations and LMS Ownership)
Program Delivery Modes for SPOC
(Offline, Self-Paced, Live-Online, Online Blended and Hybrid)
Program Delivery Modes- Competitive Comparison
(Including Companies focusing on Mix of Live & Pre-Recorded Online Learning Suiting the Needs of Major Audience, Working Professionals)
Marketing Strategies Followed & Budget Allocation
(Including Online and Offline Mode)
Marketing & Sales Funnel
(Including Time Taken, Customer Acquisition Journey and Role of Ed-Tech Player)
Marketing Contribution to Enrolment
(Including Enrolments from Various Sources, Online Hiccups for Ed-Tech Players and Key Takeaways)
Role of Different Teams in Ed-Tech Company
Team Structure Case Study- Eruditus & Emeritus
(B2B Team, B2C Team and Support Teams)
Challenges Faced by Ed-Tech Companies
4. Competitive Landscape (Cross Comparison of Major 9-10 players)
Business Landscape of Major SPOC Ed-Tech Players
(Including Business Model, Focus Area, Management, Vintage and Geographical Presence)
Operational & Financial Landscape of Major SPOC Ed-Tech Players
(Including Competitor, Enrolment, Net Revenue, Headcount, EBITDA, Number of Programs and Average Program Duration)
Program Landscape of Major SPOC Ed-Tech Players
(IT, Data and Tech Programs; General and Business Management Programs; and Strategy, Leadership and Entrepreneurship Programs)
Tech Capabilities of Major SPOC Ed-Tech Players
(Including Competitor, Key Course Delivery Offerings, LMS Used, LMS Reviews / Features and Course Completition Rate)
Case Studies – NIIT, upGrad, Talentedge, Great Learning, Talent Sprint, SimpliLearn, Edureka, Eruditus & Emeritus, Northwest Executive Education, Jigsaw Academy, Intellipaat, Acadgild, Hughes Global Education, VC Now, Coursera, edX, Udacity and Udemy
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Course Performance, Marketing Strategies, Business Model, Learner Profile, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Emerging Tech Program Landscape of upGrad, Talentedge, Great Learning, Talent Sprint, SimpliLearn, Edureka, Eruditus and Emeritus, Jigsaw Academy, Intellipaat, Acadgild (AEON Learning), Coursera, edX, Udacity and Udemy
International Case Studies – 2U and Trilogy Education
(Including Technology, Course Portfolio, Program Duration, Program Cost, Program Delivery, Enrollment and Completion)
International Case Studies- 2U and Trilogy Education
Favourable Tax Saving Destinations - Singapore, Switzerland and UAE
5. Future Landscape of Ed-Tech Driven Higher & Professional Education in India
Industry Future Outlook and Projections to 2025 – In terms of Student Enrolment and Learner Spend
Emerging Revenue & Course Models
(Including Income-Linked Pricing, Co-Branded Experiential Programs and Offline Delivery Enabler + SPOC Model)
6. Appendix
Research Methodology
(Including Market Definitions, Abbreviations, Consolidated Research Approach, Market Sizing Approach, Sample Size Inclusion, Limitations and Final Conclusion)
Target Audience Survey Respondent Profile
Target Audience Survey Results
Disclaimer
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