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Malaysia E-Learning Market Outlook 2023

By Technology (LMS, Smart Authoring Tools, Smart Classes) and Content (Multimedia, Online Test, Open Courseware, Simulation Content), By End Users (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)

Region:Asia

Author(s):Jatin Nagpal

Product Code:KR845

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Published On

August 2019

Total pages

103

About the Report

Click Here for Updated Report on Malaysia's Education Market Outlook to 2023

The report titled "Malaysia E-Learning Market Outlook 2023 - By Technology (LMS, Smart Authoring Tools, Smart Classes) and Content (Multimedia, Online Test, Open Courseware, Simulation Content), By End Users (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)"provides E-learning market overview covering ecosystem, market overview, and genesis, value chain, market size, market segmentations, trends and developments, issues and challenges, regulatory framework, decision-making process, SWOT analysis, competitive scenario, service matrix, company profiles of major players such as Appstronic, Deskera, and others. The report concludes by cover the future industry revenue and segmentation and giving recommendations regarding the Market.
 
Malaysia E-Learning Market
 

Market Overview and Genesis

Malaysia E-Learning Market is in its nascent stage, growing at a CAGR of 16.4%. Malaysia is rich in terms of resources to develop E-Learning content, but outsource the requirements to develop E-Learning technology overseas. The end users are price sensitive and prefer to choose custom features within the LMS and develop custom content that it delivers more value over time. Malaysia is gradually accepting global E-Learning trends such as Gamification, AR, VR and MOOC’s. Malaysia MOOC’s was established to provide MOOC’s compliant with the Malaysian Education Standard and to help higher education students in specific subjects. It currently offers 92 courses and has 391,845 students. The political scenario in Malaysia witnessed a major change when the ruling Party in Malaysia changed in 2018, after 61 years, to Pakapan Harapan, which promises to take efforts into improving the Quality of MOOC’s in Malaysia, in the coming years.
 

Market Segmentation

Content and Technology- The E-Learning industry in Malaysia was dominated by the technology providers owing to a large number of schools and universities that have taken up LMS software.

By type of Technology (LMS, Smart Authoring tools and Smart Classes)
: LMS dominated the market followed by Smart Authoring tools and subsequently Smart Classes. LMS dominated the market due to its feature-rich offerings like giving the ability to host, author and test the progress of E-Learning courses and others.

By Cloud and Self Hosted LMS-
Firm Hosted LMS dominated the market as home users rarely have enough infrastructures to sustain a smooth running LMS experience.

By Type of Smart Class (
Online Class Session and Online Live Session): Online live session was preferred over online class sessions as Malaysian end-users prefer the presence of a teacher over only content format.
 

By type of Content

By Standardized content (Open Courseware, Online Test, Standard Multimedia, Simulation Content): - Open courseware has started to see an improvement in Quality and availability in Malaysia due to the Malaysia MOOC’s initiative. Companies which provide open courseware often do it as a promotion exercise, but other companies which provide a dedicated E-Learning open course environment, generate their revenue through advertisements they show on/during session of the users. Standard multimedia includes off-the-shelf content of audio and visual. Standard Multimedia courses are courses created on standardized topics for government and competitive exams. These courses follow a strict syllabus and clear guidelines.

By End Users (K-12, HEI’s, Corporate, and Vocational users, Home Users):
This segment was dominated by HEI’s, as both public and private universities have adopted LMS technologies, to a large extent, into their organizations. They were followed by K-12’s, representing the second-largest source of demand.  The Enrollments of Private K-12’s is expected to rise from 511 Thousands in 2018 to 952 thousands in 2023; similarly, in HEI’s the number of enrollments will increase from 1.3 Million in 2018 to 1.6 million in 2023.

By Method of Access (through a Web Browser or through the E-Learning Providers Software or through Mobile)
: Among these segments, PC through firm’s software dominated the share of demand, as end-users prefer to run E-Learning content through specialized firm software, which provides a lag-free experience. This was followed by Viewing through Mobile as 93% of the internet users in Malaysia use the internet through mobile, and Mobile users find reading E-Learning content through Mobiles phones to be more convenient.
 

Competitive Analysis:

E-Learning industry in Malaysia is highly fragmented, mostly dominated by domestic players with very low presence from global players. The E-Learning market has no regulations provided by the government, specific to e-Learning, which leaves a large gap to be exploited by Market players to provide global standard compliant E-Learning solutions. Players in the market compete on price, customized vs. standardized content, number of user access for the LMS, annual subscription vs. pay per course and others.
The market is expected to show intense competition once global firms start entering into the market.
 

Future Outlook

Malaysian E-Learning market is expected to rise at a CAGR of 16.1% over the forecast period of 2019-2023. Corporate companies are expected to witness a rise in demand in over the forecast period, due the overall expected rise in the number of corporate companies, and the improvements in the quality of E-Learning technology and content. The Content segment is also expected to witness growth over this forecast period due to government’s efforts to improve the quality of the course content.
E-Learning content consumption will rise in Malaysia, specially through the medium of Mobile phones, as M-Learning will become the next major trend, in terms of method of Access for digital educational content due to continued increase in internet penetrations and increased Smartphone usage.
 

Key Topics Covered in the Report

  • Ecosystem
  • Malaysia E-Learning Market – Overview, Timeline, and ICT Program
  • Value Chain Analysis
  • Market Size by Revenue, 2013-2018 
  • Market Segmentation by Technology, Content, End Users, Method of Access, 2018
  • Trends and developments
  • Issues and challenges
  • Regulatory Framework
    Decision Making Process for Selecting E-learning Providers
  • SWOT Analysis
  • Industry Stage, Competitive Structure and, Major Players Service Matrix Company Wise
  • Company Profiles of Major Players
  • Malaysia E-Learning Market Future Outlook and Projections, CY’2018-CY’2023
  • Future Segmentation 2018-2023E
  • Analyst Recommendations

Products

Key Target Audience

  • Schools (K-12)
  • Corporate Businesses
  • Universities, LMS providers
  • Vocational Users
  • Content Creators


Time Period Captured in the Report:

  • Historical Period: 2013-2018
  • Future Forecast: 2019-2023

Companies

Key Segments Covered:

By Technology
  • LMS (Cloud and Self Hosted)
  • Smart Class (Online Class Session and Online Live session)
  • Smart Authoring

By Content
  • Custom courses
  • Standard Courses (Multimedia, Online Test, Open Courseware, Simulation Content)

By End Users
  • K12
  • Universities
  • Corporate
  • Home/Vocational Users
 
Case Studies Covered:
  • Appstronic SDN. BHD
  • Deskera SDN. BHD
  • White House Business Solution
  • Elearningminds
  • LearningPort
  • FrogAsia SDN BHD
  • ITTV
  • Smartclass2u SDN BHD
  • Internexia SDN. BHD.
  • Moodle PTY LTD.

Table of Contents

1. Executive Summary

2. Research Methodology 

2.1. Market Definitions

2.2. Abbreviations

2.3. Consolidated Research Approach

2.4. Variables (Dependent and Independent)

3. Ecosystem

4. Malaysia E-Learning Market – Overview and Timeline 

4.1. Malaysia E-learning Market Overview and Genesis

4.2. Market Timeline

4.3. Malaysia ICT Program- Public Sector ICT Strategic Plan 2016-2020

5. Value Chain Analysis

6. Market Size by Revenue, 2013-2018

7. Malaysia E-Learning Market Segmentation

7.1 By Content and Technology Services, 2018

7.2 By Type of Technology (LMS, Smart Authoring Tools, Smart Classes), 2018

7.2.1. By Type of LMS (Cloud Hosted, Self Hosted LMS), 2018

7.2.2. By Type of Smart Class (Online Live Session, Online Class Session), 2018

7.3. By Type of Content (Custom Courses, Standard Courses), 2018

7.3.1. By Type of Standard Content (Multimedia, Online Test, Open Courseware, Simulation 
Content), 2018

7.7. By End User (Universities/ Higher Education, K-12 Schools, Corporate, Home Users), 2018

7.8. By Method of Access (PC – Firm Software, Mobile, Browser Based), 2018

8. Trends and Developments 

9. Issues and Challenges

10. Regulatory Framework in Malaysian E-Learning Market

11. Decision Making Process in Malaysia E-Learning Market

12. SWOT Analysis

13. Competitive Scenario 

13.1. Industry Stage, Competitive Structure and Major Players

13.2. Key Competition Parameters

13.3. B2B and B2C Revenue Streams

14. Service Matrix Company Wise

15. Company Profiles of Major Players (Company Overview, Key Management, Target Audience, 

Business Model, Recent Developments, Major clients, Content/Technology 

Sourcing, USP)

15.1 . Company profiles of Corporate E-Learning Companies 

Appstronic SDN. BHD

Deskera SDN. BHD

White House Business Solution (Including Pricing Analysis)

Elearningminds

15.2. Company Profile of Major K12 E-Learning Companies 

LearningPort

FrogAsia SDN BHD

ITTV

Smartclass2u SDN BHD

15.3. Company Profile of Major E-Learning Companies

Internexia SDN. BHD

Moodle PTY LTD

16. Future Outlook and Projections, FY’2018-FY’2023 

17. Future Segmentation 2018-2023E

17.1. By Content and Technology Services

17.2. By Type of Technology (LMS, Smart Authoring Tools, Smart Classes)

By Type of LMS (Cloud Hosted, Self Hosted LMS)

By Type of Smart Class (Online Live Session, Online Class Session)

17.3. By Content (Custom Courses, Standard Courses)

By Type of Standard Content (Multimedia, Online Test, Open Courseware, Simulation Content), 
2023

17.4. By End User (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)

17.5. By Method of Access (PC – Firm Software, Mobile, Browser Based), 2018

18. Analyst Recommendations 

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