Insights

DISCOVER

COMPANY

Survey

SURVEY

Consulting

COUNSULTING

Create New Account

Book discovery call

UAE Experiential Learning Market Outlook to 2025

Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand

Region:Middle East

Author(s):Saloni Bhalotiya

Product Code:KR1033

Download Sample Report

Published On

December 2020

Total pages

Download Sample Report

About the Report

The report titled publication “UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand” provides a comprehensive analysis of the Activity Kit Subscription Industry and K12 E-Learning Industry in UAE. The report provides the industry size basis revenue and a number of subscribers of the activity kit subscription industry in UAE, supply ecosystem analysis, subscriber profile basis various socio-demographic variables, market segmentation, business model analysis, revenue stream analysis competition benchmarking, porter five force analysis, BCG Matrix analysis, COVID impact, future projections and expected trends & challenges.

It also provides the market revenue of the K12 E-Learning Industry, along with revenue by grade and paid user profile by different socio-demographic variables The report talks about new trends witnessed in the industry along with new strategies & future ways forward for K12 E-Learning to move ahead. The report discusses detailed competition analysis in e-learning and concludes with analyst recommendations providing a go-to-model for the industry.

Activity Kit Subscription Industry

Market Overview: The activity kit industry in UAE is at its nascent stage and has penetrated <0.5% of its target addressable market. The majority of activity kit subscription providers entered the industry post-2017. The industry experienced double-digit revenue and subscriber growth in the review period. Changing lifestyle with an increasing number of dual working parents and increasing screen time of kids, has led to the need of self-engaging, fun and educational solution such as activity kits.

By Age Group: The majority of activity kit subscribers are from 0-6 years age group category followed by 7-9 years and 10-14 years. Low academic pressure, traction towards art & craft activities and availability of free time has resulted in 0-6 years accounting for majority of activity kit demand. Companies can penetrate among +6-year-old kids by increasing the difficulty level of the activities and by making curriculum-based activity boxes.

By Subscription Type: Majority of subscribers prefer 2 month subscription followed by 6 months, 3 month, 1 month, 12 months and others, however majority of revenue comes from 6 month and 12 month subscribers due to huge difference in subscription price. The concept of activity kit is new in UAE and therefore parents prefer to take a trail subscription of 2 month, 1 month or 3 month. Demand seasonality and kids behavior are the other reason for the majority of subscriber selecting 2 month subscription.

By Region: Dubai and Abu Dhabi account for majority of revenue in the activity kit industry followed by Sharjah and other Emirates. These regions have more educated parents who have better awareness and also the majority of them are both working couples.

Competition Scenario: The industry is concentrated by 2 of the top players accounting for +70% of the total revenue in 2020. Currently, majority of companies are operating as small business with very few of employees and therefore the industry has a lot of scope for foreign and local players with high financial backing to expand in the country. Existing companies are developing art & craft and STEM themed activities. The companies in UAE have explored varied revenue streams such as subscription, one-off sales, gift cards, festive boxes, travel boxes, marketing and STEM classes.

Future Strategies-The Way Forward: The industry experienced a drastic downfall in 2020 due to slowdown in business activities. However, the industry is expected to recover by early 2022 and it is expected to grow at double-digit CAGR in the next 5 years. Companies are expected to expand by collaborating with schools and by introducing curriculum based activity boxes. The competition from foreign players’ especially Indian players such as Flinto, Magic Crate and Xplorabox will increase.

K12 E-Learning Market in UAE

Industry Overview: The K12 E-Learning industry is as its growth stage in UAE. The industry in UAE has gained pace after 2017 and is becoming famous majorly among the Expats. The industry revenue is growing with a double-digit CAGR. High average household income, the limited number of offline options, growing awareness about experiential learning increasing fee of private tutors and changing family set-up has lead to an increasing number of paid e-learning users.

By Grade: Majority of revenue comes from Grade 9-12 users followed by 6-8 grades, 4-5 grade, and UKG-Grade 3. Increasing pressure of board exams and growing pressure to stand out in the future has led to increasing in demand in Grade 9-12 category. BYJU’s is one of the very few companies providing experiential e-learning for UKG to Grade 3 kids

Competition Scenario: The industry is concentrated by Indian E-learning companies such as BYJU’s, Vedantu, and Toppr. Much offline training institute entered the e-learning segment due to COVID in 2020. The competition in the industry is fierce, with companies competing on the basis of basis of curriculum, target audience, technological stack, school partners and brand value.

Future Strategies-The Way Forward: The industry experienced a slight drop in revenue in 2020 due to lack of possibility of door-to-door consulting and also because many of the expats returned to their home countries. However, the industry is still expected to grow with a double-digit CAGR by introducing Arabic tutoring, by sales and marketing expansion by Indian players such as Toppr & Vedantu, the introduction of coding courses and by growing B2B partnerships.

Key Topics Covered in the Report

Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning
Snapshot of Dubai Education Industry
Snapshot of Abu Dhabi Education Industry
Existing Gaps in Experiential Learning Industry
Supply Ecosystem
Business Model Analysis in Activity Kit Industry
Revenue Streams in Activity Kit Industry
Organizational Structure of Activity Kit Company
Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz
Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry
BCG Matrix for Activity Kit Industry
Impact of COVID
Demand Side Survey Analysis
Analyst Recommendation
GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks)

Products

Key Target Audience

E-Learning Companies
Activity Kit Companies
Toy Companies
Schools
Pre-Schools
Government Authority

Time Period Captured in the Report:

Historical Period: 2017-2020
Forecast Period: 2020-2025

Companies

Key Segments Covered

K8 Activity Kit Industry Revenue By Age Group

0-3 years
4-6 years
7-9 years
10-14 years

K8 Activity Kit Industry Revenue By Subscription Type

1 Month
2 Month
3 Months
6 Months
12 Months
Others (4 Month, 8 Month & 9 Month)

K8 Activity Kit Industry Revenue By Emirate

Dubai
Abu Dhabi
Sharjah
Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)

K12 E-Learning Industry Revenue By Grade

UKG- Grade 3
Grade 4-5
Grade 6-8
Grade 9-12

Companies Mentioned:

UAE Activity Kit Subscription Competitive Ecosystem

Monki Box
Baby Box Swop
My Discovery Lab
The Happy Box
Kids Fun Box
Peekado

UAE K12 E-Learning Competitive Ecosystem

BYJU’s
Toppr
Vedantu
Knowledge Planet
Meccademia

1. Introduction to UAE Experiential Learning Market

1.1 Pain Points of Students and Parents

1.2 Target Addressable Audience & their Need

1.3 TAM, SAM and SOM for New Entrant

1.4 K8 Enrolment in UAE by Class, Region, Gender and School’s Management, 2019

1.5 Snapshot of Dubai Education Industry

1.6 Snapshot of Abu Dhabi Education Industry

1.7 Experiential Learning Scope and Preference Analysis By Different Emirates in UAE

1.8 Products/Activities Competing for Kid’s After School Time in UAE

1.9 Timeline of Major Players

1.10 Experiential Learning Ecosystem in UAE

1.11 Gaps in the Existing Experiential Learning Products

2. UAE Activity Kit Market Outlook to 2025

2.1. Executive Summary

2.2. UAE Activity Kit Subscription Market Sizing, 2017-2020P

Industry Revenue, Number of Subscribers and Average Revenue Per Subscriber, 2017-2020P

Market Revenue By Age Group and By Emirate, 2017, 2020P and 2025

Market Revenue and Number of Subscribers By Subscription Period, 2017, 2020P and 2025

Activity Kit Subscriber Profile By Emirate, Gender, Age Group, Parent’s Employment Status and Medium of Purchase, 2020P

2.3. Activity Kit Industry Analysis

Demand Seasonality in Activity Kit Industry

Major Trends and Developments in the Industry

Revenue Streams in UAE Activity Kit Industry

Business Model Analysis (B2B2C Model and Distributor Model)

Activity Kit Industry Porter’s Five Force Analysis

2.4. Competitive Analysis of Activity Box Subscription Companies

Competition Scenario and Market Share basis Revenue and Number of Subscribers, 2019 and 2020P
Strength and Weakness of Major Players
BCG Matrix, 2020P

Cross Comparison Matrix Basis Operational Parameters (Target Audience, Subscription Type, Number of Boxes Delivered Per Month, Management, Year of Establishment, Headquarters, Geographical Presence, Activity Theme, Other Products, Marketing Strategies, Business Strategy, Delivery Time, Delivery Partner, Delivery Fee, Components of the Box, Digital Engagement, Presence in E-Commerce Platforms, Number of Employees, Bestselling Age Group, Bestselling Subscription Type, Revenue and Subscriber)
Pricing Analysis

Company Profile of Major Players including Monki Box, My Happy Box, Baby Box Swop, My Discovery Lab, Peekado and Kids Fun Box (Company Overview, Product Portfolio, Delivery Details, Regional Presence, Bestselling, Recent Development, Business Strategy, USP, Future Plans Number of Subscribers and Revenue)

2.6. Future Outlook of Activity Kit Industry, 2020P-2025F

Outlook on Number of Subscribers & Revenue and Upcoming Trends, 2020P-2025F
Impact of COVID-19 on UAE Activity Kit Industry

3. UAE K12 E-Learning Market Outlook to 2025

3.1. Executive Summary

3.2. UAE K12 E-Learning Market Sizing, 2017-2025F

Market Revenue and Growth Drivers, 2017-2025F and Number of Subscribers by Paid/Unpaid, 2020P

Market Revenue By Grade, 2017, 2020P and 2025

Paid E-Learning User Profile, 2020P (Class, Emirate, Curriculum, Nationality and Parent’s Employment Status), FY’20P
Impact of COVID-19 on E-Learning Market
Way Forward and Expected Future Trends

3.3. UAE K12 E-Learning Market Competitive Scenario

Cross Comparison Between Major Players Basis Target Audience, Subjects Taught, Teaching Medium, Boards Covered, Competitive Exam Preparation, Year of Establishment, Headquarters, Number of Employees, Platform-Tutor Relationship, Learning Language Offered, Presence in E-Commerce Platforms , Doubt Clearing, Providing Coding Classes, Offline Material Availability on Tabs, Test Series, Trial Period, Costing, Customization, EMI, Technological Stack, Total Funding, Recent Funding Round, Major Investor, Boards Covered, Marketing Strategy and Scholarships

K12 E-Learning Industry Porter’s Five Force Analysis

Company Profile of Major Players including BYJU’s Vedantu, Toppr, Knowledge Planet and Meccademia (Company Overview, Product Portfolio, Business/Marketing Strategy, Key Developments, Recent Developments, Funding Rounds, USP, Future Plans)

4. Company Profile of Offline Companies Providing Experiential Learning in UAE including Metamindz and Sylvan Learning Dubai

5. Consumer Profiling

5.1 Survey Results and Analysis

6. GTM Strategy for New Entrant Providing an Integrated Experiential Learning Solution (Analyst Recommendation)

6.1 Market Potential (Segments in Total Private Education Industry that can be captured by New Entrant Providing Integrated Experiential Learning Product)

6.2 Target Audience (Target Group Bracketing Basis Number of Households in UAE, 2019)

6.3 Business Framework for New Entrant in UAE

6.4 Product Details and Product Positioning

6.5 Product Pricing Strategy

6.6 Sales & Customer Support Strategy

6.7 Delivery Strategy and Flinto’s Strategy in UAE

6.8 Customer Acquisition and Marketing Strategy

6.9 Potential Risk to New Entrant

6.10 Non-Traditional Players who can enter the Industry

6.11 Cross Comparison between UAE and India

7. Research Methodology

Disclaimer

Contact Us

Why Buy From Us?

Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository

150+ Consulting project a year

100+ Analysts

8000+ Client Queries in 2022