IMFL Market Outlook to 2015 - Vodka and Brandy: The Emerging Markets
Region:Asia
Product Code:AM116
October 2011
62
About the Report
The report titled "IMFL Market Outlook to 2015 - Vodka and Brandy: The Emerging Markets" provides a comprehensive analysis on IMFL market. The report discusses in details various aspects such as market size of IMFL, whisky, rum, brandy, vodka and gin on the basis of consumption, per capita consumption, market segmentation, and competitive landscape and company profiles of the major players operating in the country.
The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the IMFL Market.
IMFL registered a consumption of more than ~ million cases in FY'2010 from a consumption level of around 135 million cases in FY'2005. This industry has maintained a steady growth of around 10%. The market grew by 11.7% in FY'2010 from the consumption volume of around ~ million cases in FY'2009.
IMFL is the second largest segment in the Indian alcoholic beverage industry. This market has been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. Whisky is the most consumed type of IMFL having a market share of ~% with consumption volume of ~ million cases in FY'2010. Whisky's market share is decreasing over the period, having lost 2% to other segments (mainly vodka and brandy) over the past 5 years.
Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 5 years at a CAGR of 44.4%.
Indian brandy market is the third largest segment in the IMFL industry. Brandy market clocked consumption of ~ million cases in FY'2010 from just 19.4 million cases in FY '2005. This market has registered a 15.2% growth from the previous year (FY'2009) consumption of ~ million cases. Over the period of 5 years, the brandy market has grown at a CAGR of 13.8%. The per capita income of brandy is ~ litres in FY'2010, which has grown in 5 years at a CAGR of 12.2%
United Spirits Ltd. (USL) is the leading company holding a market share of ~% and registering sales of ~ million cases in FY'2010, followed by Pernod Ricard which has a market share of ~% and sales of ~ million cases. There is a close competition between Radico Khaitan and Allied Blenders & Distillers (ABD) holding ~% and ~% of market share respectively.
The McDowell's portfolio which includes McDowell's No.1 whisky, McDowell's No.1 Brandy, McDowell's No.1 Celebration Rum etc. has registered sales of over ~ million cases in FY'2011. These brands are also the leading sellers in the world in their respective categories.
Key Topics Covered in the Report:
- The market size of IMFL industry including Whisky, Rum, Vodka, Brandy and Gin on the basis of consumption and per capita consumption
- Government regulations affecting the alcoholic beverage and IMFL
- Market segmentation of the IMFL and Brandy market
- Recent trends and developments in the industry
- Competitive landscape of the various players operating in the country in IMFL market
- Company profiles of leading players in IMFL market
- Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on IMFL (Whisky, Rum, Vodka, Brandy and Gin) consumption and per capita consumption in India, from 2011-2015
Products
Companies
Table of Contents
1. Indian Made Foreign Liquor (IMFL) Industry Market Introduction
2. IMFL Government Licensing and Regulations
3. IMFL Market Size, FY'2005-FY'2010
4. IMFL Market Segmentation, FY'2010 - FY'2015
4.1. Indian Whisky Market Size, FY'2005-FY'2010
4.2. Indian Brandy Market Size, FY'2005-FY'2010
4.3. Indian Rum Market Size, FY'2005-FY'2010
4.4. Indian Vodka Market Size, FY'2005-FY'2010
4.5. Indian Gin Market Size, FY'2005-FY'2010
5. IMFL Industry Trends and Developments
6. IMFL Market Competitive Landscape
7. IMFL Company Profiles
7.1. United Spirits Ltd (USL)
Company Overview
Business Strategies
Financial performance
7.2. Pernod Ricard (India)
Company Overview
Business Strategies
7.3. Radico Khaitan
Company overview
Business Strategy
Financial Performance
7.4. Allied Blenders & Distillers (ABD)
Company Overview
Business Strategies
Financial Performance
8. IMFL Market Future Outlook
8.1. Cause and Effect Relationship between dependent and independent factors prevailing in IMFL Industry
8.2. IMFL Industry Projections, FY'2011 - FY'2015
8.2.1. Whisky Industry Projections, FY'2011 - FY'2015
8.2.2. Brandy Industry Projections, FY'2011 - FY'2015
8.2.3. Rum Industry Projections, FY'2011 - FY'2015
8.2.4. Vodka Industry Projections, FY'2011 - FY'2015
8.2.5. Gin Industry Projections, FY'2011 - FY'2015
9. India Macro Economic Indicators: Current and Projections
9.1. Population of 20 years and above, 2005-2015
9.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-2015
10. Appendix
10.1. Market Definition
10.2. Abbreviations
10.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Scenario Analysis
Final Conclusion
10.4. Disclaimer
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